How competitive is the 185 60 R15 Ganzjahresreifen niche on Amazon Germany?

7 brands and 21 sellers compete in 185 60 R15 Ganzjahresreifen on Amazon Germany. The top 5 185 60 R15 Ganzjahresreifen products take 70% of clicks and its top 5 brands hold 81% of demand.

What does it cost to enter the 185 60 R15 Ganzjahresreifen niche?

185 60 R15 Ganzjahresreifen sells for €47.34 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €37.18–€63.31. The average incumbent carries 240 reviews — the moat a new listing must climb.

185 60 R15 Ganzjahresreifen

a small market ($0/yr) — 185 60 R15 Ganzjahresreifen doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

Ranks 1,332 of 1,428 Auto & Motorrad niches · −15 vs the category median of 51

This niche Category average · 1,428 niches

Is 185 60 R15 Ganzjahresreifen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, 185 60 R15 Ganzjahresreifen is a €0/yr Amazon Germany market (22K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

185 60 R15 Ganzjahresreifen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -55.6% over the last 90 days and 0.0% of searches end in a purchase.

€0

revenue / yr

Units sold / yr750

Search volume / yr-55.6%22K

Conversion rate0.0%

Avg price€47.34

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers7 · 21

Top-5 product click share70%

Open market19%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Top 185 60 R15 Ganzjahresreifen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

HANKOOK - 185/60 R15 TL 84T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €50.81
Rating: 4.7/5
Reviews: 6
Age: 3y ago

NEXEN WINGUARD Snow G3 185/60R15 84T Winterreifen

Price: €45.61
Rating: 4.4/5
Reviews: 33
Age: 4y ago

185/60 R15 84T Respa OKON WINTER 1 I - Winterreifen Runderneuert

Price: €37.18
Rating: 4.1/5
Reviews: 5
Age: 10mo ago

Berlin Tires All Season 2 185/60 R15 88H XL - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.26
Rating: 4.6/5
Reviews: 852
Age: 2y ago

Goodride SW608 XL - 185/60R15 88H - Winterreifen

Price: €43.32
Rating: 4.7/5
Reviews: 48
Age: 11y ago

Newest

by launch date

185/60 R15 84T Respa OKON WINTER 1 I - Winterreifen Runderneuert

Price: €37.18
Rating: 4.1/5
Reviews: 5
Age: 10mo ago

Berlin Tires All Season 2 185/60 R15 88H XL - C/C/71dB Ganzjahresreifen (PKW)

Price: €38.26
Rating: 4.6/5
Reviews: 852
Age: 2y ago

HANKOOK - 185/60 R15 TL 84T WINTER I*CEPT RS3 W462 BSW M+S 3PMSF - Winterreifen

Price: €50.81
Rating: 4.7/5
Reviews: 6
Age: 3y ago

HANKOOK - 185/60 R15 TL 88T WINTER I*CEPT RS3 W462 XL BSW M+S 3PMSF - Winterreifen

Price: €56.17
Rating: 4.4/5
Reviews: 15
Age: 3y ago

NEXEN WINGUARD Snow G3 185/60R15 84T Winterreifen

Price: €45.61
Rating: 4.4/5
Reviews: 33
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

HANKOOK29%
Nexen16%
Generic13%
BERLIN TIRES12%
Goodride11%
Nankang10%
Open — no brand owns it (1 brand, 9%)

185 60 R15 Ganzjahresreifen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume22KCVR0.0%Products8Brands7Top 5 Brands81%OOS Rate8.9%Rating4.5★Reviews240Avg BSR#1,099

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.1×

185 60 R15 Ganzjahresreifen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

50%

2Funktionalität insgesamt

33%

3Produktzustand

17%

Common 185 60 R15 Ganzjahresreifen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 185 60 R15 Ganzjahresreifen 36/100 on Amazon Germany — Skip it. The niche generates €0/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -55.6% over the last 90 days.