Is 15w40 profitable to sell on Amazon Germany?

Flapen scores 15w40 48 out of 100 on Amazon Germany, a Fail. Shoppers spend €203K a year across 14 tracked products. Search demand grew +22.3% in the last 90 days.

How competitive is the 15w40 niche on Amazon Germany?

5 brands and 60 sellers compete in 15w40 on Amazon Germany. The top 5 15w40 products take 70% of clicks, and the top 5 brands take 100%.

What do buyers complain about in 15w40?

15w40 buyers on Amazon Germany complain most about Dicke, Qualität insgesamt, and Schmierung. An estimated 0.3% of orders come back.

When does demand for 15w40 peak?

Search demand for 15w40 on Amazon Germany peaks in Mar–Apr, and the busiest month runs 1.9× the quietest.

What does it cost to enter the 15w40 niche?

15w40 sells for €26.04 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.89 to €55.05. The average product has 1,292 reviews, the count a new listing must catch up to.

15w40

Fail

The top 5 brands take 100% of clicks, so 15w40 is a Fail.

Flapen Score: 48
48 / 100Ranks 870 of 1,428 Auto & Motorrad niches · −3 vs the category median of 51
Market size: €203K/yr96K searches / yr
90-day growth: +22.3%search demand this quarter
Competition: 70%top-5 click share · 5 brands · 60 sellers

Flapen Score

15w40 against its category

The dotted line is the Auto & Motorrad average. Past it, 15w40 is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The 15w40 market on Amazon at a glance

Shoppers on Amazon Germany searched for 15w40 96K times last year and spent an estimated €203K. All 5 brands take every click. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved +22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €203K a year.

Searches, last 12 months: 96K
Growth, 90 days vs prior 90: +22.3%
Conversion, latest week: 8.1%
Market size, estimated: €203Ka year
Peak month: March1.9× the quietest month
Top search term: 15w40 motoröl35K searches a year

02 · Price

A sale here is worth €26.04.

Listings sell for €26.04 on average, from €5.89 to €55.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €26.04 that is €7K to €13K a year per listing.

Average price: €26.04inside the $15 to $100 sweet spot
Price range: €5.89–€55.05
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €7K–€13K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #87 within Öle & Betriebsstoffe. It carries 1,292 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 86%
Out of stock, average day: 0.0%
Average rank: #87in Öle & Betriebsstoffe
Average rating: 4.75 starsAmazon Germany average 4.37 stars
Average reviews: 1,292per listing
Listings tracked: 14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 97 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 97 months

Products

Top 15w40 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 151%
Brand 232%
Brand 39%
Brand 45%
Brand 53%

Demand

15w40 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr · busiest ÷ quietest = 1.9×

Search terms

Top 15w40 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

15w40 motoröl35K/yr +38.7%6.9% conv.
motoröl 15w4015K/yr +17.9%7.2% conv.
15w4016K/yr +14.8%6.4% conv.
motoröl 15w40 traktor7K/yr +32.3%5.9% conv.
öl 15w405K/yr +7.6%8.5% conv.
15 w 40 motoröl6K/yr -8.5%9.1% conv.
15w40 motoröl 5l5K/yr -3.4%7.1% conv.
sae 15w404K/yr +6.1%6.2% conv.
mannol 15w403K/yr +19.7%8.4% conv.

Reviews and returns

What reviews say buyers love and hate about 15w40

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Dicke”

0.3%of orders come back

“Zu dünn”

A buyer, on “Dicke”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common 15w40 questions

Answered from the same tracked data.

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