10w50
FailThe top 5 brands take 98% of clicks, so 10w50 is a Fail.
- Flapen Score
- 48 / 100Ranks 870 of 1,428 Auto & Motorrad niches · −3 vs the category median of 5148
- Market size
- €47K/yr29K searches / yr
- 90-day growth
- +42.9%search demand this quarter
- Competition
- 60%top-5 click share · 6 brands · 86 sellers
Flapen Score
10w50 against its category
The dotted line is the Auto & Motorrad average. Past it, 10w50 is stronger. Inside it, weaker.
Market
The 10w50 market on Amazon at a glance
Shoppers on Amazon Germany searched for 10w50 29K times last year and spent an estimated €47K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 4.9% of those searches ended in a purchase.
Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.
- Searches, last 12 months
- 29K
- Growth, 90 days vs prior 90
- +42.9%
- Conversion, latest week
- 4.9%
- Market size, estimated
- €47Ka year
- Peak month
- March3.4× the quietest month
- Top search term
- 10w50 motorrad öl8K searches a year
02 · Price
A sale here is worth €32.84.
Listings sell for €32.84 on average, from €10.31 to €65.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €32.84 that is €0 to €3K a year per listing.
- Average price
- €32.84inside the $15 to $100 sweet spot
- Price range
- €10.31–€65.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 0.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #232 within Öle & Betriebsstoffe. It carries 762 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 58%
- Out of stock, average day
- 0.0%
- Average rank
- #232in Öle & Betriebsstoffe
- Average rating
- 4.70 starsAmazon Germany average 4.37 stars
- Average reviews
- 762per listing
- Listings tracked
- 19
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 104 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 104 months
Products
Top 10w50 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Liqui Moly Motorbike 4T Synth 10W-50 Street Race | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 1686
- Price
- €37.56
- Rating
- 4.8/5
- Reviews
- 549
- Age
- 13y ago

Castrol POWER1 ULTIMATE 4T 10W-50 Motoröl 4L
- Price
- €35.99
- Rating
- 4.9/5
- Reviews
- 89
- Age
- 2y ago

Motul 104098 7100 4T 10 W-50 4 L Black 300x234x114
- Price
- €45.79
- Rating
- 4.8/5
- Reviews
- 1,358
- Age
- 12y ago

Liqui Moly Motorbike 4T Synth 10W-50 Street Race | 1 L | Motorrad 4-Takt-Öl | Art.-Nr.: 1502
- Price
- €13.02
- Rating
- 4.8/5
- Reviews
- 920
- Age
- 15y ago

Motoröl 7100 10W-50 4T 4L
- Price
- €45.21
- Rating
- 4.7/5
- Reviews
- 59
- Age
- 7y ago
Trending
estimated 90-day click momentum
MANNOL 7814 4-Takt Motorbike 10W-50 4L
- Price
- €24.76
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 1y ago

Castrol POWER1 ULTIMATE 4T 10W-50 Motoröl 1L
- Price
- €13.92
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 2y ago

MOTUL Motoröl 10W-50 300V Vollsynthetiköl Motor Öl API SN Plus Racing/Road 4L
- Price
- €65.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

LIQUI MOLY Synthoil Race Tech GT1 10W-60 | 5 L | vollsynthetisches Motoröl | Art.-Nr.: 1391
- Price
- €40.06
- Rating
- 4.8/5
- Reviews
- 886
- Age
- 15y ago

Motorex Power Synt SAE 10W/50 4l
- Price
- €57.08
- Rating
- 4.6/5
- Reviews
- 568
- Age
- 17y ago
Newest
by launch date
MANNOL 7814 4-Takt Motorbike 10W-50 4L
- Price
- €24.76
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 1y ago

MOTUL Motoröl 10W-50 300V Vollsynthetiköl Motor Öl API SN Plus Racing/Road 4L
- Price
- €65.31
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago

Castrol POWER1 ULTIMATE 4T 10W-50 Motoröl 4L
- Price
- €35.99
- Rating
- 4.9/5
- Reviews
- 89
- Age
- 2y ago

Castrol POWER1 ULTIMATE 4T 10W-50 Motoröl 1L
- Price
- €13.92
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 2y ago

LIQUI MOLY Motorbike 4T 10W-50 Street | 4 L | Motorrad 4-Takt-Öl | Art.-Nr.: 21726
- Price
- €34.27
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 rising
Sellers
86
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
0%
- Liqui Moly43%
- Motul32%
- Castrol14%
- MANNOL6%
- Total3%
- Motorex2%
- Open — no brand owns it (0%)
Demand
10w50 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.4×
Search terms
Top 10w50 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 10w50 motorrad öl8K/yr
- 10w508K/yr
- motul 7100 10w506K/yr
- motoröl 10w504K/yr
- motul 10w504K/yr
Reviews and returns
What reviews say buyers love and hate about 10w50
We read the reviews and the return reasons for every product selling here.
“Leider ist die Qualität nicht mehr ganz so wie früher, trotzdem ein gutes Produkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10w50 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









