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10w40 Motorrad

Fail

The top 5 brands take 100% of clicks, so 10w40 Motorrad is a Fail.

Flapen Score
47
47 / 100
Ranks 915 of 1,428 Auto & Motorrad niches · −4 vs the category median of 51
Market size
€181K/yr107K searches / yr
90-day growth
+21.1%search demand this quarter
Competition
65%top-5 click share · 4 brands · 105 sellers

Flapen Score

10w40 Motorrad against its category

The dotted line is the Auto & Motorrad average. Past it, 10w40 Motorrad is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 10w40 Motorrad market on Amazon at a glance

Shoppers on Amazon Germany searched for 10w40 Motorrad 107K times last year and spent an estimated €181K. All 4 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €181K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
+21.1%
Conversion, latest week
6.3%
Market size, estimated
€181Ka year
Peak month
March4.8× the quietest month
Top search term
motul 5100 10w4026K searches a year

02 · Price

A sale here is worth €26.91.

Listings sell for €26.91 on average, from €8.57 to €54.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €26.91 that is €13K to €20K a year per listing.

Average price
€26.91inside the $15 to $100 sweet spot
Price range
€8.57–€54.55
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
€13K–€20K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #43 within Öle & Betriebsstoffe. It carries 2,858 reviews at 4.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
71%
Out of stock, average day
0.5%
Average rank
#43in Öle & Betriebsstoffe
Average rating
4.79 starsAmazon Germany average 4.37 stars
Average reviews
2,858per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 94 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
94 months

Products

Top 10w40 Motorrad products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 flat

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Brand 151%
  • Brand 222%
  • Brand 319%
  • Brand 48%
  • Open — no brand owns it (0%)

Demand

10w40 Motorrad search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.8×

Search terms

Top 10w40 Motorrad search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • motul 5100 10w4026K/yr
  • 10w40 motoröl motorrad20K/yr
  • motul 10w4012K/yr
  • motorrad öl 10w408K/yr
  • motorrad öl7K/yr
  • castrol power 1 4t 10w-406K/yr
  • 4 takt motoröl7K/yr
  • motul 10w40 motorrad5K/yr
  • castrol 10w40 motorrad4K/yr
  • 10w40 motorrad4K/yr

Reviews and returns

What reviews say buyers love and hate about 10w40 Motorrad

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Schmierung”
19%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“der Preis ist zu hoch”
A buyer, on “Preis-Leistungs-Verhältnis”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common 10w40 Motorrad questions

Answered from the same tracked data.