10w40

Shoppers searched for this 365K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €437K a year.

Searches, last 12 months

365K

Growth, 90 days vs prior 90

+15.6%

Conversion, latest week

6.5%

Market size, estimated

€437Ka year

Peak month

April1.6× the quietest month

Top search term

10w40 motoröl108K searches a year

Listings sell for €18.32 on average, from €4.63 to €50.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €18.32 that is €23K to €27K a year per listing.

Average price

€18.32inside the $15 to $100 sweet spot

Price range

€4.63–€50.61

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

1,250–1,500

Revenue per listing a year

€23K–€27K

Returns

0.4%of orders · Amazon Germany median 1.1%

75% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #63 within Öle & Betriebsstoffe. It carries 2,608 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

90%

Out of stock, average day

0.0%

Average rank

#63in Öle & Betriebsstoffe

Average rating

4.73 starsAmazon Germany average 4.37 stars

Average reviews

2,608per listing

Listings tracked

20

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 99 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

99 months