10w30
FailThe top 5 brands take 100% of clicks, so 10w30 is a Fail.
- Flapen Score
- 40 / 100Ranks 1,240 of 1,428 Auto & Motorrad niches · −11 vs the category median of 5140
- Market size
- €83K/yr67K searches / yr
- 90-day growth
- +15.4%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 76 sellers
Flapen Score
10w30 against its category
The dotted line is the Auto & Motorrad average. Past it, 10w30 is stronger. Inside it, weaker.
Market
The 10w30 market on Amazon at a glance
Shoppers on Amazon Germany searched for 10w30 67K times last year and spent an estimated €83K. All 5 brands take every click. Demand peaks in Mar–Apr–Jul. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 8.9% of those searches ended in a purchase.
Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.
- Searches, last 12 months
- 67K
- Growth, 90 days vs prior 90
- +15.4%
- Conversion, latest week
- 8.9%
- Market size, estimated
- €83Ka year
- Peak month
- July2.9× the quietest month
- Top search term
- 10w3017K searches a year
02 · Price
A sale here is worth €13.93.
Listings sell for €13.93 on average, from €5.11 to €29.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.93 that is €3K to €7K a year per listing.
- Average price
- €13.93under the $15 to $100 sweet spot
- Price range
- €5.11–€29.60
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Öle & Betriebsstoffe. It carries 2,286 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #81in Öle & Betriebsstoffe
- Average rating
- 4.74 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,286per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 109 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 109 months
Products
Top 10w30 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LIQUI MOLY Universal Gartengeräte-Öl 10W-30 | 1 L | mineralisches Motoröl | Art.-Nr.: 1273
- Price
- €9.08
- Rating
- 4.8/5
- Reviews
- 3,359
- Age
- 17y ago

LIQUI MOLY Rasenmäher-Öl SAE 30 | 1 L | Gartengeräte-Öl | Art.-Nr.: 1264 Farblos 1 Liter
- Price
- €7.32
- Rating
- 4.8/5
- Reviews
- 8,839
- Age
- 17y ago

LIQUI MOLY Touring High Tech 10W-30 | 5 L | mineralisches Motoröl | Art.-Nr.: 1272
- Price
- €29.60
- Rating
- 4.7/5
- Reviews
- 884
- Age
- 15y ago

MANNOL 7512 Special Plus 10W-30 4L
- Price
- €14.85
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago

MANNOL 7512 Special Plus 10W-30 1L
- Price
- €5.11
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago
Trending
estimated 90-day click momentum
Briggs & Stratton 100008E SAE30 Öl 2.0 Liter
- Price
- €16.41
- Rating
- 4.7/5
- Reviews
- 4,432
- Age
- 13y ago

MANNOL 7512 Special Plus 10W-30 1L
- Price
- €5.11
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago

LIQUI MOLY Rasenmäher-Öl SAE 30 | 1 L | Gartengeräte-Öl | Art.-Nr.: 1264 Farblos 1 Liter
- Price
- €7.32
- Rating
- 4.8/5
- Reviews
- 8,839
- Age
- 17y ago

MANNOL 7512 Special Plus 10W-30 4L
- Price
- €14.85
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago

LIQUI MOLY Motorbike 4T 10W-30 Street | 4 L | Motorrad Synthesetechnologie Motoröl | Art.-Nr.: 1688
- Price
- €27.93
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 13y ago
Newest
by launch date
Castrol GARDEN 4T 10W-30 4-Takt Motoröl 1L
- Price
- €7.95
- Rating
- 4.8/5
- Reviews
- 1,708
- Age
- 3y ago

MANNOL 7512 Special Plus 10W-30 4L
- Price
- €14.85
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago

MANNOL 7512 Special Plus 10W-30 1L
- Price
- €5.11
- Rating
- 4.7/5
- Reviews
- 746
- Age
- 9y ago

LIQUI MOLY Motorbike 4T 10W-30 Street | 4 L | Motorrad Synthesetechnologie Motoröl | Art.-Nr.: 1688
- Price
- €27.93
- Rating
- 4.7/5
- Reviews
- 358
- Age
- 13y ago

Liqui Moly Motorbike 4T 10W-30 Street | 1 L | Motorrad Synthesetechnologie Motoröl | Art.-Nr.: 2526
- Price
- €10.71
- Rating
- 4.8/5
- Reviews
- 1,279
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
76
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- Liqui Moly75%
- MANNOL15%
- Briggs & Stratton4%
- ARNOLD3%
- Castrol3%
- Open — no brand owns it (0%)
Demand
10w30 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Jul · busiest ÷ quietest = 2.9×
Search terms
Top 10w30 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 10w3017K/yr
- motoröl 10w3015K/yr
- sae 10w3011K/yr
- 10w30 motoröl13K/yr
- 10w30 rasenmäher öl4K/yr
- öl 10w305K/yr
- 10 w 30 motoröl4K/yr
Reviews and returns
What reviews say buyers love and hate about 10w30
We read the reviews and the return reasons for every product selling here.
“Undichte Lieferung”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 10w30 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









