Is 10w30 profitable to sell on Amazon Germany?

Flapen scores 10w30 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €83K a year across 10 tracked products. Search demand grew +15.4% in the last 90 days.

How competitive is the 10w30 niche on Amazon Germany?

5 brands and 76 sellers compete in 10w30 on Amazon Germany. The top 5 10w30 products take 84% of clicks, and the top 5 brands take 100%.

What do buyers complain about in 10w30?

10w30 buyers on Amazon Germany complain most about Auslaufsicher, Geruch, and Schmierung. An estimated 0.2% of orders come back.

When does demand for 10w30 peak?

Search demand for 10w30 on Amazon Germany peaks in Mar–Apr–Jul, and the busiest month runs 2.9× the quietest.

What does it cost to enter the 10w30 niche?

10w30 sells for €13.93 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.11 to €29.60. The average product has 2,286 reviews, the count a new listing must catch up to.

10w30

Fail

The top 5 brands take 100% of clicks, so 10w30 is a Fail.

Flapen Score: 40
40 / 100Ranks 1,240 of 1,428 Auto & Motorrad niches · −11 vs the category median of 51
Market size: €83K/yr67K searches / yr
90-day growth: +15.4%search demand this quarter
Competition: 84%top-5 click share · 5 brands · 76 sellers

Flapen Score

10w30 against its category

The dotted line is the Auto & Motorrad average. Past it, 10w30 is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The 10w30 market on Amazon at a glance

Shoppers on Amazon Germany searched for 10w30 67K times last year and spent an estimated €83K. All 5 brands take every click. Demand peaks in Mar–Apr–Jul. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months: 67K
Growth, 90 days vs prior 90: +15.4%
Conversion, latest week: 8.9%
Market size, estimated: €83Ka year
Peak month: July2.9× the quietest month
Top search term: 10w3017K searches a year

02 · Price

A sale here is worth €13.93.

Listings sell for €13.93 on average, from €5.11 to €29.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €13.93 that is €3K to €7K a year per listing.

Average price: €13.93under the $15 to $100 sweet spot
Price range: €5.11–€29.60
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €3K–€7K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #81 within Öle & Betriebsstoffe. It carries 2,286 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings: 70%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #81in Öle & Betriebsstoffe
Average rating: 4.74 starsAmazon Germany average 4.37 stars
Average reviews: 2,286per listing
Listings tracked: 10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 109 months

Products

Top 10w30 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Brand 175%
Brand 215%
Brand 34%
Brand 43%
Brand 53%
Open — no brand owns it (0%)

Demand

10w30 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, Jul · busiest ÷ quietest = 2.9×

Search terms

Top 10w30 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

10w3017K/yr +37.9%9.0% conv.
motoröl 10w3015K/yr +14.2%6.9% conv.
sae 10w3011K/yr +24.9%9.0% conv.
10w30 motoröl13K/yr -38.7%7.9% conv.
10w30 rasenmäher öl4K/yr +606.1%13.7% conv.
öl 10w305K/yr -6.9%8.9% conv.
10 w 30 motoröl4K/yr -8.9%9.8% conv.

Reviews and returns

What reviews say buyers love and hate about 10w30

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”

33%of negative reviews mention “Auslaufsicher”

0.2%of orders come back

“Undichte Lieferung”

A buyer, on “Auslaufsicher”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common 10w30 questions

Answered from the same tracked data.

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