Is 0w20 profitable to sell on Amazon Germany?

Flapen scores 0w20 52 out of 100 on Amazon Germany, a Maybe. Shoppers spend €510K a year across 26 tracked products. Search demand grew +11.4% in the last 90 days.

How competitive is the 0w20 niche on Amazon Germany?

8 brands and 80 sellers compete in 0w20 on Amazon Germany. The top 5 0w20 products take 57% of clicks, and the top 5 brands take 97%.

What do buyers complain about in 0w20?

0w20 buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Schmierung, and Benutzerfreundlichkeit. An estimated 0.4% of orders come back.

When does demand for 0w20 peak?

Search demand for 0w20 on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the 0w20 niche?

0w20 sells for €29.12 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €10.03 to €56.96. The average product has 504 reviews, the count a new listing must catch up to.

0w20

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 97% of clicks, so 0w20 is a Maybe.

Flapen Score: 52
52 / 100Top 43% of 1,428 Auto & Motorrad niches · +1 vs the category median of 51
Market size: €510K/yr376K searches / yr
90-day growth: +11.4%search demand this quarter
Competition: 57%top-5 click share · 8 brands · 80 sellers

Flapen Score

0w20 against its category

The dotted line is the Auto & Motorrad average. Past it, 0w20 is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The 0w20 market on Amazon at a glance

Shoppers on Amazon Germany searched for 0w20 376K times last year and spent an estimated €510K. The top 5 brands take 97% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €510K a year.

Searches, last 12 months: 376K
Growth, 90 days vs prior 90: +11.4%
Conversion, latest week: 4.7%
Market size, estimated: €510Ka year
Peak month: November1.5× the quietest month
Top search term: 0w2059K searches a year

02 · Price

A sale here is worth €29.12.

Listings sell for €29.12 on average, from €10.03 to €56.96. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At €29.12 that is €22K to €29K a year per listing.

Average price: €29.12inside the $15 to $100 sweet spot
Price range: €10.03–€56.96
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 20K–25K
Units per listing a year: 750–1,000
Revenue per listing a year: €22K–€29K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #179 within Öle & Betriebsstoffe. It carries 504 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 77%
Out of stock, average day: 0.9%
Average rank: #179in Öle & Betriebsstoffe
Average rating: 4.78 starsAmazon Germany average 4.37 stars
Average reviews: 504per listing
Listings tracked: 26

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 70 months

Products

Top 0w20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

57%

Top 20: 93%

Open market

Brand 139%
Brand 230%
Brand 315%
Brand 49%
Brand 53%
Brand 61%
Open — no brand owns it (2 brands, 2%)

Demand

0w20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top 0w20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

0w2059K/yr +57.3%4.5% conv.
motoröl 0w2067K/yr +12.0%4.3% conv.
0w20 vw 50800/5090040K/yr +17.4%4.4% conv.
0w20 öl59K/yr -43.9%3.0% conv.
castrol 0w2028K/yr +21.6%6.1% conv.
0w20 vw 5080018K/yr +37.9%2.8% conv.
vw 508 0014K/yr +28.0%5.8% conv.
öl 0w2014K/yr +8.3%4.4% conv.
motoröl 0w20 longlife vw 50800 5090010K/yr -13.5%5.9% conv.
castrol edge 0w-20 ll iv9K/yr -3.3%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about 0w20

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Preis-Leistungs-Verhältnis”

22%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.4%of orders come back

“für 1 Liter ziemlich teuer.”

A buyer, on “Preis-Leistungs-Verhältnis”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common 0w20 questions

Answered from the same tracked data.

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