Board Games
MaybeProducts sell for $38.26 on average, inside the sweet spot. But the average product has 12,846 reviews to catch up to, so Board Games is a Maybe.
- Flapen Score
- 59 / 100Top 15% of 113 Toys niches · +12 vs the category median of 4759
- Market size
- $666K/yr841K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 42%top-5 click share · 30 brands · 145 sellers
Flapen Score
Board Games against its category
The dotted line is the Toys average. Past it, Board Games is stronger. Inside it, weaker.
Market
The Board Games market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Board Games 841K times last year and spent an estimated $666K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.
- Searches, last 12 months
- 841K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 2.1%
- Market size, estimated
- $666Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- board games197K searches a year
02 · Price
A sale here is worth $38.26.
Listings sell for $38.26 on average, from $6.33 to $105.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $38.26 that is $10K to $19K a year per listing.
- Average price
- $38.26inside the $15 to $100 sweet spot
- Price range
- $6.33–$105.61
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $10K–$19K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
40% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #74 within Toys. It carries 12,846 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 40%
- Prime listings
- 98%
- Out of stock, average day
- 1.3%
- Average rank
- #74in Toys
- Average rating
- 4.39 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 12,846per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 3 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Board Games products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Games UNO Show em No Mercy
- Price
- $28.07
- Rating
- 4.7/5
- Reviews
- 54,089
- Age
- 2y ago

Mattel Games UNO: Classic Card Game Multi 8 x 3-3/4 x 81/100 in (42003)
- Price
- $18.42
- Rating
- 4.4/5
- Reviews
- 42,458
- Age
- 13y ago

Skillmatics Rapid Rumble - Fast-Paced Board Game for Kids Teens & Adults Fun for Family Game Night & Educational Toy Quick-Thinking Card Game Gift for Ages 6 7 8 9 & Up
- Price
- $39.73
- Rating
- 4.5/5
- Reviews
- 4,728
- Age
- 4y ago

DO YOU REALLY KNOW YOUR FAMILY? A Fun Family Game Filled with Conversation Starters and Challenges - Great for Kids Teens and Adults
- Price
- $32.77
- Rating
- 4.6/5
- Reviews
- 16,033
- Age
- 6y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
- Price
- $38.41
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago
Trending
90-day click momentum
Zain Presents: UNO Classic Family Card Game with Customizable Wild Cards 2 to 10 Players Ages 7+
- Price
- $12.29
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 4mo ago

Card game | Fast paced paired card game | Suitable for 2 to 8 players | Classic game | Perfect for family game nights
- Price
- $33.44
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago

GHAZAL UNO Flip Play Card Game Party Game for Family Plastic Business Theme
- Price
- $12.28
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Flip 7
- Price
- $44.90
- Rating
- 4.8/5
- Reviews
- 5,653
- Age
- 1y ago

Who Is It? - Classic Family Guessing Board Game for Kids & Adults Fun Puzzle Game for Travel Parties & Game Night
- Price
- $38.41
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 3y ago
Newest
by launch date
GHAZAL UNO Flip Play Card Game Party Game for Family Plastic Business Theme
- Price
- $12.28
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 4mo ago

Zain Presents: UNO Classic Family Card Game with Customizable Wild Cards 2 to 10 Players Ages 7+
- Price
- $12.29
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 4mo ago

Card game | Fast paced paired card game | Suitable for 2 to 8 players | Classic game | Perfect for family game nights
- Price
- $33.44
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 7mo ago

TMC ZONE Taboo Board Game Family Guessing Game for Kids Ages 13+ Fun Party Game for 4 or More Players Classic Card Game for Teens and Adults
- Price
- $38.98
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago

Show em No Mercy | Game Card for Kids Adults & Family Parties and Travel With Extra Cards Engaging Gameplay Develop Strategies & Skills Bundle
- Price
- $19.37
- Rating
- 4.7/5
- Reviews
- 8
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
145
Top-5 brand share
59%
Top 20: 91%
Top-5 click share
42%
Top 20: 78%
Open market
36%
- Mattel Games36%
- Skillmatics9%
- GHAZAL5%
- DO YOU REALLY KNOW YOUR FAMILY?5%
- USAopoly4%
- Hasbro Gaming4%
Demand
Board Games search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Board Games search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- board games197K/yr
- games127K/yr
- uno79K/yr
- board game42K/yr
- uno cards35K/yr
- game40K/yr
- card games40K/yr
- board games for adults48K/yr
- uno no mercy33K/yr
- العاب جماعية22K/yr
Reviews and returns
What reviews say buyers love and hate about Board Games
We read the reviews and the return reasons for every product selling here.
“Not as Described”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Board Games questions
Answered from the same tracked data.









