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Board Games

Maybe

Products sell for $38.26 on average, inside the sweet spot. But the average product has 12,846 reviews to catch up to, so Board Games is a Maybe.

Flapen Score
59
59 / 100
Top 15% of 113 Toys niches · +12 vs the category median of 47
Market size
$666K/yr841K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
42%top-5 click share · 30 brands · 145 sellers

Flapen Score

Board Games against its category

The dotted line is the Toys average. Past it, Board Games is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Board Games market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Board Games 841K times last year and spent an estimated $666K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $666K a year.

Searches, last 12 months
841K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
2.1%
Market size, estimated
$666Ka year
Peak month
December2.0× the quietest month
Top search term
board games197K searches a year

02 · Price

A sale here is worth $38.26.

Listings sell for $38.26 on average, from $6.33 to $105.61. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $38.26 that is $10K to $19K a year per listing.

Average price
$38.26inside the $15 to $100 sweet spot
Price range
$6.33–$105.61
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$10K–$19K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #74 within Toys. It carries 12,846 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
98%
Out of stock, average day
1.3%
Average rank
#74in Toys
Average rating
4.39 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
12,846per listing
Listings tracked
42

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Board Games products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$27K$53K$80K$107K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

145

Top-5 brand share

59%

Top 20: 91%

Top-5 click share

42%

Top 20: 78%

Open market

36%

  • Mattel Games36%
  • Skillmatics9%
  • GHAZAL5%
  • DO YOU REALLY KNOW YOUR FAMILY?5%
  • USAopoly4%
  • Hasbro Gaming4%

Demand

Board Games search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Board Games search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • board games197K/yr
  • games127K/yr
  • uno79K/yr
  • board game42K/yr
  • uno cards35K/yr
  • game40K/yr
  • card games40K/yr
  • board games for adults48K/yr
  • uno no mercy33K/yr
  • العاب جماعية22K/yr

Reviews and returns

What reviews say buyers love and hate about Board Games

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “تجربة ترفيهية/ممتعة”
18%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
1.4%of orders come back
“Not as Described”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Board Games questions

Answered from the same tracked data.