Wallpaper
Wallpaper shows a sweet-spot price point ($40.01 avg), but weak search conversion (0.5%) keeps it on the watch list.
Flapen Score
Top 42% of 56 Tools & Home Improvement niches · +1 vs the category median of 49
Is Wallpaper profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Wallpaper is a $66K/yr Amazon United Arab Emirates market (328K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 50/100.
Wallpaper: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -7.6% over the last 90 days and 0.5% of searches end in a purchase.
$66K
revenue / yr
Who owns the niche?
The top 5 brands hold 52% of demand, so 48% of the market is open.
48%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 53 products
Top Wallpaper products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Thickened Vintage Wood Grain Wallpaper 10M Self-Adhesive Wallpaper Peel-and-Stick PVC Material Waterproof Removable. Suitable for Home Walls and Kitchen Decor. (Yellow 45W x 300L cm)
- Price
- $33.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Sodeno 3D Wall Panels Peel and Stick 14.5 Sq Ft Coverage Printable Faux Brick Wallpaper Sticker with Self-Adhesive Waterproof Foam for Interior Wall Decor Bathroom Home Decoration (10 Pcs) (White)
- Price
- $35.44
- Rating
- 3.8/5
- Reviews
- 463
- Age
- 2y ago
TANONE Cream Linen Wallpaper PVC Self-Adhesive Peel and Stick DIY Wallpaper Faux Imitation Cloth Vinyl Film Wall Sticker Solid Color Decorate Furniture Bedroom (15.8 in X 118 in)
- Price
- $33.12
- Rating
- 4.2/5
- Reviews
- 12,952
- Age
- 7y ago
GLOW4U Vintage Botanical Birds Peel and Stick Wallpaper Vinyl for Walls Kitchen Bathroom Bedroom Cabinets Decor Self Adhesive Apple Tree Contact Paper Shelf Drawer Dresser Liner 17.7X117 Inches
- Price
- $37.51
- Rating
- 4.4/5
- Reviews
- 465
- Age
- 4y ago
Heroad Peel and Stick Wallpaper Beige Natural Vintage Forest Animals Floral Wallpaper Removable Self-Adhesive Contact Paper for Bedroom Living Room Cabinets Decoration Thicken Vinyl 17.3x78.7
- Price
- $70.71
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 1y ago
Trending
90-day click momentum
Grasscloth Textured Peel and Stick Wallpaper 40x300cm Beige Self-Adhesive Removable Contact Paper Natural Linen Look Wallpaper for Cabinets Shelves Drawers Home Office Decor
- Price
- $22.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
CRE8TIVE Grasscloth Wallpaper Peel and Stick Brown Textured Contact Paper Self Adhesive Waterproof Vinyl for Living Room Bedroom Office Wall Decor Removable Easy Install 30x200cm
- Price
- $14.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Thickened Vintage Wood Grain Wallpaper 10M Self-Adhesive Wallpaper Peel-and-Stick PVC Material Waterproof Removable. Suitable for Home Walls and Kitchen Decor. (Yellow 45W x 300L cm)
- Price
- $33.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Azonee Black Crocodile Texture Peel and Stick Wallpaper Self-Adhesive Removable Vinyl Vintage Wall Paper for Bedroom Cabinets and Drawers 15.7 x 118
- Price
- $34.14
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
TAHAVICE 40x300cm Peel and Stick Wallpaper Beige Grasscloth Self-Adhesive and Removable Wall Paper Textured Contact Paper for Living Room Countertop Cabinets
- Price
- $25.74
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateGrasscloth Textured Peel and Stick Wallpaper 40x300cm Beige Self-Adhesive Removable Contact Paper Natural Linen Look Wallpaper for Cabinets Shelves Drawers Home Office Decor
- Price
- $22.37
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Thickened Vintage Wood Grain Wallpaper 10M Self-Adhesive Wallpaper Peel-and-Stick PVC Material Waterproof Removable. Suitable for Home Walls and Kitchen Decor. (Yellow 45W x 300L cm)
- Price
- $33.08
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 9mo ago
Azonee Black Crocodile Texture Peel and Stick Wallpaper Self-Adhesive Removable Vinyl Vintage Wall Paper for Bedroom Cabinets and Drawers 15.7 x 118
- Price
- $34.14
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 1y ago
CRE8TIVE Grasscloth Wallpaper Peel and Stick Brown Textured Contact Paper Self Adhesive Waterproof Vinyl for Living Room Bedroom Office Wall Decor Removable Easy Install 30x200cm
- Price
- $14.55
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Heroad Peel and Stick Wallpaper Beige Natural Vintage Forest Animals Floral Wallpaper Removable Self-Adhesive Contact Paper for Bedroom Living Room Cabinets Decoration Thicken Vinyl 17.3x78.7
- Price
- $70.71
- Rating
- 4.0/5
- Reviews
- 146
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
Brands
28 falling
Sellers
78
Top-5 brand share
52%
Top 20: 94%
Top-5 click share
33%
Top 20: 75%
Open market
42%
- Arthome WALL DECOR20%
- Azonee10%
- Homeme8%
- Sodeno8%
- TANONE6%
- GLOW4U6%
Wallpaper demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Wallpaper search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- wallpaper83K/yr
- wall paper64K/yr
- wallpaper self adhesive29K/yr
- ورق جدران لاصق26K/yr
- wall paper self-adhesive25K/yr
- ورق جدران17K/yr
- wallpaper for living room17K/yr
- self adhesive wallpaper12K/yr
- wallpaper bedroom10K/yr
- peel and stick wallpaper8K/yr
What reviews say buyers love and hate about Wallpaper
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Good quality”
“The material is thick and good quality”
“Perfect texture and quality”
“Good quality wallpaper I used to line my drawers love how it sticks”
“Worth”
What buyers complain about
92% of reviews“This doesn't stick well”
“Too thin”
“there is a very bad smell comes out of it”
“it gets damaged really quick”
“Very different from the picture”
Wallpaper return rate & reasons
Why buyers send it back, as a share of all return requests.
4.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wallpaper questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
