Is Pliers profitable to sell on Amazon United Arab Emirates?

Flapen scores Pliers 51 out of 100 on Amazon United Arab Emirates, a Maybe. Shoppers spend $76K a year across 46 tracked products. Amazon counts 0 of the 7 products launched in the last year as successful launches. Search demand grew -3.6% in the last 90 days.

How competitive is the Pliers niche on Amazon United Arab Emirates?

14 brands and 40 sellers compete in Pliers on Amazon United Arab Emirates. The top 5 Pliers products take 31% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Pliers?

Pliers buyers on Amazon United Arab Emirates complain most about حالة المنتج and الصدأ/التآكل. Returns run at 2.3% of orders.

What does it cost to enter the Pliers niche?

Pliers sells for $48.85 on average on Amazon United Arab Emirates, inside the $15 to $100 sweet spot. Listings run $7.11 to $287.96. The average product has 1,004 reviews, the count a new listing must catch up to.

Pliers

Maybe

Products sell for $48.85 on average, inside the sweet spot. But shoppers spend only $76K a year here, so Pliers is a Maybe.

Filters Low Review Barrier

Flapen Score: 51
51 / 100Top 33% of 56 Tools & Home Improvement niches · +2 vs the category median of 49
Market size: $76K/yr30K searches / yr
90-day growth: -3.6%search demand this quarter
Competition: 31%top-5 click share · 14 brands · 40 sellers

Flapen Score

Pliers against its category

The dotted line is the Tools & Home Improvement average. Past it, Pliers is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Pliers market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pliers 30K times last year and spent an estimated $76K. The top 5 brands take 82% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $76K a year.

Searches, last 12 months: 30K
Growth, 90 days vs prior 90: -3.6%
Conversion, latest week: 5.1%
Market size, estimated: $76Ka year
Top search term: pliers18K searches a year

02 · Price

A sale here is worth $48.85.

Listings sell for $48.85 on average, from $7.11 to $287.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $48.85 that is $0 to $5K a year per listing.

Average price: $48.85inside the $15 to $100 sweet spot
Price range: $7.11–$287.96
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: $0–$5K
Returns: 2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 15.9% of listings are out of stock. The average listing ranks #31 within Tools & Home Improvement. It carries 1,004 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 48%
Prime listings: 98%
Out of stock, average day: 15.9%
Average rank: #31in Tools & Home Improvement
Average rating: 4.41 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 1,004per listing
Listings tracked: 46

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months: 7
Successful launches: 0Amazon's first-year sales bar
Average brand age: 60 months

Products