Safe Box
MaybeShoppers spend $2.1M a year here. But prices span $29.31–$1698.48, mostly outside the sweet spot, so Safe Box is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 56 Tools & Home Improvement niches · +3 vs the category median of 4952
- Market size
- $2.1M/yr363K searches / yr
- 90-day growth
- -15.4%search demand this quarter
- Competition
- 32%top-5 click share · 19 brands · 34 sellers
Flapen Score
Safe Box against its category
The dotted line is the Tools & Home Improvement average. Past it, Safe Box is stronger. Inside it, weaker.
Market
The Safe Box market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Safe Box 363K times last year and spent an estimated $2.1M. The top 5 brands take 65% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.
- Searches, last 12 months
- 363K
- Growth, 90 days vs prior 90
- -15.4%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $2.1Ma year
- Peak month
- November1.2× the quietest month
- Top search term
- safe box118K searches a year
02 · Price
A sale here is worth $349.69.
Listings sell for $349.69 on average, from $29.31 to $1698.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $349.69 that is $35K to $87K a year per listing.
- Average price
- $349.69above the $15 to $100 sweet spot
- Price range
- $29.31–$1698.48
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $35K–$87K
- Returns
- 4.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #26 within Tools & Home Improvement. It carries 2,459 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 22.9%
- Average rank
- #26in Tools & Home Improvement
- Average rating
- 4.26 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,459per listing
- Listings tracked
- 53
04 · Newcomers
Amazon counts 9 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Safe Box products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Amazon Basics Steel Home Security Electronic Safe with Programmable Digital Keypad Lock for Jewelry Money Valuables Storage 51 Litres 35 cm W x 33 cm D x 50 cm H Black
- Price
- $299.68
- Rating
- 4.3/5
- Reviews
- 20,502
- Age
- 6y ago
Amazon Basics Steel Security Safe with Digital Keypad - Secure Money Cash Jewelry ID Documents 14 Litres 35 cm W x 35 cm D x 25 cm H Black
- Price
- $178.07
- Rating
- 4.5/5
- Reviews
- 34,470
- Age
- 7y ago
Amazon Basics Steel Home Security Safe with Programmable Keypad - Secure Documents Jewelry Valuables - 1.52 Cubic Feet 13.8 x 13 x 16.5 Inches Black
- Price
- $279.45
- Rating
- 4.4/5
- Reviews
- 9,495
- Age
- 6y ago
Rubik Safe Box A4 Document Size with Digital Lock and Override Key for Home Office Shop Business RB-25EG6 (25x35x25cm) Black
- Price
- $211.29
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 5mo ago
Rubik Hotel Safe Box Large Steel Strongbox with Hotel Style Digital Lock and Key Entry for Home Office Business (Size 42x20x37cm) Protect Money Laptop Jewelry A4 Documents
- Price
- $317.56
- Rating
- 4.2/5
- Reviews
- 144
- Age
- 7y ago
Trending
90-day click momentum
Digital Cash Money Safe Box with PIN code & keys 6.6L Safety Alloy Steel Electronic Home Safe with Anti-theft System High-Security Compact Household (Black - 6.6L)
- Price
- $79.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
2.7 Cubic ft Steel Home Security Safe Extra Large Heavy Duty Home Safe with Programmable Electronic Keypad Lock & Key Digital Security Safe Box for Secure Documents Jewelry Valuables Money
- Price
- $381.34
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 4mo ago
Blicebsei Safe Box for Home Hotel Office security Steel Construction Electronic money box with Digital Keypad and Keys small safe Lock Box Jewelry Document safe (Black - 9.6L)
- Price
- $150.72
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago
Safe Box
- Price
- $159.00
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago
Amazon Basics Steel Home Security Safe with Programmable Keypad - Secure Documents Jewelry Valuables - 1.52 Cubic Feet 13.8 x 13 x 16.5 Inches Black
- Price
- $279.45
- Rating
- 4.4/5
- Reviews
- 9,495
- Age
- 6y ago
Newest
by launch dateBlicebsei Safe Box for Home Hotel Office security Steel Construction Electronic money box with Digital Keypad and Keys small safe Lock Box Jewelry Document safe (Black - 9.6L)
- Price
- $150.72
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago
2.7 Cubic ft Steel Home Security Safe Extra Large Heavy Duty Home Safe with Programmable Electronic Keypad Lock & Key Digital Security Safe Box for Secure Documents Jewelry Valuables Money
- Price
- $381.34
- Rating
- 5.0/5
- Reviews
- 15
- Age
- 4mo ago
Rubik Safe Box A4 Document Size with Digital Lock and Override Key for Home Office Shop Business RB-25EG6 (25x35x25cm) Black
- Price
- $211.29
- Rating
- 4.4/5
- Reviews
- 52
- Age
- 5mo ago
Safe Box
- Price
- $159.00
- Rating
- 3.0/5
- Reviews
- 1
- Age
- 6mo ago
Safe Box 0.5 Cuft Waterproof Security Safe Box with Digital Keypad Steel Security Office Hotel Home Mini Safe For Office Hotel Business Protect Money Cash Watches Passport Jewelry Passport Documents
- Price
- $142.25
- Rating
- 5.0/5
- Reviews
- 16
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
19 rising
Sellers
34
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
32%
Top 20: 71%
Open market
31%
- Amazon Basics32%
- Rubik16%
- Blicebsei8%
- HSGCJS6%
- TDOO4%
- Aliame4%
Demand
Safe Box search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Safe Box search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safe box118K/yr
- safe77K/yr
- locker45K/yr
- خزنة نقود17K/yr
- خزنة15K/yr
- safety box14K/yr
- خزنة مجوهرات9K/yr
- safe locker8K/yr
- safe box home13K/yr
- rubik7K/yr
Reviews and returns
What reviews say buyers love and hate about Safe Box
We read the reviews and the return reasons for every product selling here.
“digital lock not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safe Box questions
Answered from the same tracked data.