Toilet Seat
FailPrices span $49.59–$848.21, mostly outside the sweet spot, so Toilet Seat is a Fail.
- Flapen Score
- 43 / 100Ranks 43 of 56 Tools & Home Improvement niches · −6 vs the category median of 4943
- Market size
- $130K/yr53K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 49%top-5 click share · 24 brands · 78 sellers
Flapen Score
Toilet Seat against its category
The dotted line is the Tools & Home Improvement average. Past it, Toilet Seat is stronger. Inside it, weaker.
Market
The Toilet Seat market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toilet Seat 53K times last year and spent an estimated $130K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.4% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $130Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- toilet seat50K searches a year
02 · Price
A sale here is worth $101.07.
Listings sell for $101.07 on average, from $49.59 to $848.21. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $101.07 that is $0 to $10K a year per listing.
- Average price
- $101.07above the $15 to $100 sweet spot
- Price range
- $49.59–$848.21
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 8.2%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #63 within Tools & Home Improvement. It carries 1,417 reviews at 4.05 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 97%
- Out of stock, average day
- 11.8%
- Average rank
- #63in Tools & Home Improvement
- Average rating
- 4.05 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,417per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 2 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Toilet Seat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Soft Close Toilet Seat Toilet Seats with Quick Release Simple Top Fixing Sturdy Anti-Bacterial Toilet Seats with Stainless Adjustable Stainless Hinges D/U Shape White Toilet Lid Loo Seat
- Price
- $85.56
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
Soft Close Toilet Seat Toilet Seat with Quick Release for Easy Clean Simple Top Fixing Standard Toilet Seats White with Adjustable Hinges O Shape
- Price
- $88.84
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
MUJIUSHI Soft Close Toilet Seat Toilet Seats with Quick Release Simple Top Fixing Sturdy Anti-Bacterial Toilet Seats with Stainless Adjustable Stainless Hinges D/U Shape White Toilet Lid Loo Seat
- Price
- $67.24
- Rating
- 3.8/5
- Reviews
- 684
- Age
- 3y ago
Amazon Basics O-shaped Heavy-Duty Soft-Close and Quick-Release Urea Toilet Seat Universal Size White 37 x 42.5 cm
- Price
- $108.10
- Rating
- 4.4/5
- Reviews
- 1,747
- Age
- 9mo ago
MUJIUSHI Toilet Seat Soft Close Round Toilet Seat with One Button Quick Release
- Price
- $65.31
- Rating
- 4.1/5
- Reviews
- 214
- Age
- 3y ago
Trending
90-day click momentumSoft Close Toilet Seat Toilet Seats with Quick Release Simple Top Fixing Sturdy Anti-Bacterial Toilet Seats with Stainless Adjustable Stainless Hinges D/U Shape White Toilet Lid Loo Seat
- Price
- $85.56
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
Soft Close Toilet Seat Toilet Seat with Quick Release for Easy Clean Simple Top Fixing Standard Toilet Seats White with Adjustable Hinges O Shape
- Price
- $88.84
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
URbazaar Toilet Seat Soft Close U Shape Toilet Seats with Quick Release Simple Top Fixing Sturdy Anti-Bacterial Toilet Seats with Stainless Adjustable Hinges Easy Cleaning Toilet Lid (White-A)
- Price
- $59.03
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago
Toilet Seat O Shape Soft Close Toilet Seat with Adjustable Hinges One-Click to Quick Release Sturdy and antimicrobial Simple Top Fixing with Metal Screw Bolts Easy to Install & Clean
- Price
- $67.31
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 9mo ago
Amazon Basics D-Shape Urea Toilet Seat Matt Finish White 36.5 x 43 cm
- Price
- $111.60
- Rating
- 4.4/5
- Reviews
- 1,747
- Age
- 9mo ago
Newest
by launch dateSoft Close Toilet Seat Toilet Seats with Quick Release Simple Top Fixing Sturdy Anti-Bacterial Toilet Seats with Stainless Adjustable Stainless Hinges D/U Shape White Toilet Lid Loo Seat
- Price
- $85.56
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
Soft Close Toilet Seat Toilet Seat with Quick Release for Easy Clean Simple Top Fixing Standard Toilet Seats White with Adjustable Hinges O Shape
- Price
- $88.84
- Rating
- 4.4/5
- Reviews
- 646
- Age
- 6mo ago
SKY-TOUCH U Shape Toilet Seat Soft Close Toilet Seat Removable Potty Training Toilet Seat Easy to Clean Simple Installation Top and Bottom Fittings 45x36.5cm
- Price
- $54.78
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 7mo ago
Toilet Seat O Shape Soft Close Toilet Seat with Adjustable Hinges One-Click to Quick Release Sturdy and antimicrobial Simple Top Fixing with Metal Screw Bolts Easy to Install & Clean
- Price
- $67.31
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 9mo ago
Toilet Seat U Shape Soft Close Toilet Seat with Adjustable Hinges One-Click to Quick Release Sturdy and antimicrobial Simple Top Fixing with Metal Screw Bolts Easy to Install & Clean
- Price
- $65.03
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
78
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
49%
Top 20: 88%
Open market
29%
- MUJIUSHI43%
- Amazon Basics8%
- STERIX6%
- WOLTU5%
- Beauenty4%
- SPNOR4%
Demand
Toilet Seat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Reviews and returns
What reviews say buyers love and hate about Toilet Seat
We read the reviews and the return reasons for every product selling here.
“cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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$35K/yr+8.3%
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$53K/yr-9.6%
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$79K/yr-52.2%
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$76K/yr-3.6%
Door Closer
$72K/yr+12.3%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toilet Seat questions
Answered from the same tracked data.