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Spirit Level

Fail

Shoppers spend only $35K a year here, so Spirit Level is a Fail.

Flapen Score
45
45 / 100
Ranks 34 of 56 Tools & Home Improvement niches · −4 vs the category median of 49
Market size
$35K/yr16K searches / yr
90-day growth
+20.8%search demand this quarter
Competition
68%top-5 click share · 9 brands · 28 sellers

Flapen Score

Spirit Level against its category

The dotted line is the Tools & Home Improvement average. Past it, Spirit Level is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Spirit Level market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Spirit Level 16K times last year and spent an estimated $35K. The top 5 brands take 86% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
+20.8%
Conversion, latest week
5.5%
Market size, estimated
$35Ka year
Top search term
spirit level7K searches a year

02 · Price

A sale here is worth $39.55.

Listings sell for $39.55 on average, from $12.16 to $112.31. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $39.55 that is $0 to $4K a year per listing.

Average price
$39.55inside the $15 to $100 sweet spot
Price range
$12.16–$112.31
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #24 within Tools & Home Improvement. It carries 1,799 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#24in Tools & Home Improvement
Average rating
4.46 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,799per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Spirit Level products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

28

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

10%

  • Amazon Basics38%
  • Prexiso19%
  • STANLEY10%
  • Tolsen10%
  • WORKPRO10%
  • TOTAL4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Spirit Level search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5× · 7 of 12 months tracked

Search terms

Top Spirit Level search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • spirit level7K/yr
  • level4K/yr
  • leveling tool5K/yr

Reviews and returns

What reviews say buyers love and hate about Spirit Level

We read the reviews and the return reasons for every product selling here.

2.3%of orders come back

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Spirit Level questions

Answered from the same tracked data.