Smart Plug
brand-locked demand (top 5 brands take 90% of clicks) — Smart Plug doesn't clear our bar today.
Flapen Score
Ranks 32 of 56 Tools & Home Improvement niches · −2 vs the category median of 49
Is Smart Plug profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Smart Plug is a $113K/yr Amazon United Arab Emirates market (42K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Smart Plug: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +15.2% over the last 90 days and 4.1% of searches end in a purchase.
$113K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 21 products
Top Smart Plug products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
WiFi Smart Plug Baytion 16A Energy Monitoring WLAN Smart Plug Socket Work with Alexa Echo Mini Smart Outlet Remote and Voice Control No Hub Required (White Package)
- Price
- $37.14
- Rating
- 4.3/5
- Reviews
- 945
- Age
- 5y ago
Tapo Tp-Link Smart Plug Wi-Fi Outlet Works With Amazon Alexa (Echo And Echo Dot) Google Home Wireless Smart Socket Device Sharing Without Energy Monitoring No Hub Required ( P100)
- Price
- $46.50
- Rating
- 4.6/5
- Reviews
- 31,123
- Age
- 6y ago
Tichondrius WiFi Smart Plug 4 Pack 16A Smart Outlet Plug Socket Compatible with Alexa Mini Socket with Remote Control & Voice Control with Electricity Statistics Timer Function No Hub Required
- Price
- $80.91
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 5y ago
Baytion WiFi Smart Plug 16A WLAN Smart Socket with Energy Monitoring 4 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(4 Pack)
- Price
- $94.56
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 3y ago
WiFi Smart Plug Eli-time 16A WLAN Smart Socket with Energy Monitoring 3 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(3 Pack)
- Price
- $68.96
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago
Trending
90-day click momentum
SKY-TOUCH 2 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $42.86
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
WiFi Smart Plug Eli-time 16A WLAN Smart Socket with Energy Monitoring 3 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(3 Pack)
- Price
- $68.96
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago
Tapo P110M Mini Smart Wi-Fi Plug Energy Monitoring Matter Certified
- Price
- $66.46
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 7mo ago
Tapo TP-Link Smart Plug Wi-Fi Outlet Works with Amazon Alexa (Echo and Echo Dot) Google Home Wireless Smart Socket Remote Control Timer Switch Device Sharing No Hub Required - P100 (4-Pack)
- Price
- $134.89
- Rating
- 4.7/5
- Reviews
- 17,358
- Age
- 6y ago
Baytion WiFi Smart Plug 16A WLAN Smart Socket with Energy Monitoring 4 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(4 Pack)
- Price
- $94.56
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 3y ago
Newest
by launch dateTapo P110M Mini Smart Wi-Fi Plug Energy Monitoring Matter Certified
- Price
- $66.46
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 7mo ago
SKY-TOUCH 2 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $42.86
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH 4 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $76.08
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH 1 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $26.26
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Tichondrius WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Mini Socket with Remote Control & Voice Control with Electricity Statistics Timer Function No Hub Required (1 PACK)
- Price
- $28.05
- Rating
- 4.0/5
- Reviews
- 159
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- Baytion34%
- Tapo25%
- Tichondrius17%
- SKY-TOUCH7%
- Eli-time7%
- Makayuron5%
- Open — no brand owns it (3 brands, 5%)
Smart Plug demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.6×
Top Smart Plug search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- smart plug29K/yr
- smart plug wifi7K/yr
- smart socket6K/yr
What reviews say buyers love and hate about Smart Plug
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“It is easy to use and works perfectly”
“Working as described”
“Good product”
“Amazing Plugs”
“Works very well”
What buyers complain about
83% of reviews“There is a current leak”
“It worked fine for just 1 month only”
“Wifi issue”
“Plug melted in less than 3 days”
“Garbage”
Smart Plug return rate & reasons
Why buyers send it back, as a share of all return requests.
2.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Smart Plug questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
