- Flapen Score
- 47 / 100Ranks 32 of 56 Tools & Home Improvement niches · −2 vs the category median of 4947
- Market size
- $113K/yr42K searches / yr
- 90-day growth
- +15.2%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 38 sellers
Flapen Score
Smart Plug against its category
The dotted line is the Tools & Home Improvement average. Past it, Smart Plug is stronger. Inside it, weaker.
Market
The Smart Plug market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Smart Plug 42K times last year and spent an estimated $113K. The top 5 brands take 90% of clicks. Demand peaks in Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.1% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- +15.2%
- Conversion, latest week
- 4.1%
- Market size, estimated
- $113Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- smart plug29K searches a year
02 · Price
A sale here is worth $65.15.
Listings sell for $65.15 on average, from $26.26 to $134.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $65.15 that is $0 to $7K a year per listing.
- Average price
- $65.15inside the $15 to $100 sweet spot
- Price range
- $26.26–$134.89
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.0%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #20 within Tools & Home Improvement. It carries 3,337 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 6.8%
- Average rank
- #20in Tools & Home Improvement
- Average rating
- 4.41 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,337per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Smart Plug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
WiFi Smart Plug Baytion 16A Energy Monitoring WLAN Smart Plug Socket Work with Alexa Echo Mini Smart Outlet Remote and Voice Control No Hub Required (White Package)
- Price
- $37.14
- Rating
- 4.3/5
- Reviews
- 945
- Age
- 5y ago
Tapo Tp-Link Smart Plug Wi-Fi Outlet Works With Amazon Alexa (Echo And Echo Dot) Google Home Wireless Smart Socket Device Sharing Without Energy Monitoring No Hub Required ( P100)
- Price
- $46.50
- Rating
- 4.6/5
- Reviews
- 31,123
- Age
- 6y ago
Tichondrius WiFi Smart Plug 4 Pack 16A Smart Outlet Plug Socket Compatible with Alexa Mini Socket with Remote Control & Voice Control with Electricity Statistics Timer Function No Hub Required
- Price
- $80.91
- Rating
- 4.3/5
- Reviews
- 698
- Age
- 5y ago
Baytion WiFi Smart Plug 16A WLAN Smart Socket with Energy Monitoring 4 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(4 Pack)
- Price
- $94.56
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 3y ago
WiFi Smart Plug Eli-time 16A WLAN Smart Socket with Energy Monitoring 3 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(3 Pack)
- Price
- $68.96
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago
Trending
90-day click momentum
SKY-TOUCH 2 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $42.86
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
WiFi Smart Plug Eli-time 16A WLAN Smart Socket with Energy Monitoring 3 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(3 Pack)
- Price
- $68.96
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 2y ago
Tapo P110M Mini Smart Wi-Fi Plug Energy Monitoring Matter Certified
- Price
- $66.46
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 7mo ago
Tapo TP-Link Smart Plug Wi-Fi Outlet Works with Amazon Alexa (Echo and Echo Dot) Google Home Wireless Smart Socket Remote Control Timer Switch Device Sharing No Hub Required - P100 (4-Pack)
- Price
- $134.89
- Rating
- 4.7/5
- Reviews
- 17,358
- Age
- 6y ago
Baytion WiFi Smart Plug 16A WLAN Smart Socket with Energy Monitoring 4 Pack 2.4GHz WiFi Outlet with Smart Life APP Wireless Remote Control Works with Alexa and GL Home (No Hub Required)(4 Pack)
- Price
- $94.56
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 3y ago
Newest
by launch dateTapo P110M Mini Smart Wi-Fi Plug Energy Monitoring Matter Certified
- Price
- $66.46
- Rating
- 4.6/5
- Reviews
- 754
- Age
- 7mo ago
SKY-TOUCH 2 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $42.86
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH 4 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $76.08
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
SKY-TOUCH 1 PACK WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Smart Life APP Wireless Remote Control with Remote Control & Voice Control Timer Function No Hub Required
- Price
- $26.26
- Rating
- 4.5/5
- Reviews
- 24
- Age
- 1y ago
Tichondrius WiFi Smart Plug 16A Smart Outlet Plug Socket Compatible with Alexa Mini Socket with Remote Control & Voice Control with Electricity Statistics Timer Function No Hub Required (1 PACK)
- Price
- $28.05
- Rating
- 4.0/5
- Reviews
- 159
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
38
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
5%
- Baytion34%
- Tapo25%
- Tichondrius17%
- SKY-TOUCH7%
- Eli-time7%
- Makayuron5%
- Open — no brand owns it (3 brands, 5%)
Demand
Smart Plug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Smart Plug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- smart plug29K/yr
- smart plug wifi7K/yr
- smart socket6K/yr
Reviews and returns
What reviews say buyers love and hate about Smart Plug
We read the reviews and the return reasons for every product selling here.
“There is a current leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Smart Plug questions
Answered from the same tracked data.