Skip to content

Smart Lock

Fail

Products sell for $658.48 on average, outside the sweet spot, so Smart Lock is a Fail.

Flapen Score
42
42 / 100
Ranks 46 of 56 Tools & Home Improvement niches · −7 vs the category median of 49
Market size
$700K/yr177K searches / yr
90-day growth
+9.8%search demand this quarter
Competition
51%top-5 click share · 12 brands · 32 sellers

Flapen Score

Smart Lock against its category

The dotted line is the Tools & Home Improvement average. Past it, Smart Lock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smart Lock market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Smart Lock 177K times last year and spent an estimated $700K. The top 5 brands take 80% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $700K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
+9.8%
Conversion, latest week
0.6%
Market size, estimated
$700Ka year
Peak month
November1.3× the quietest month
Top search term
smart lock65K searches a year

02 · Price

A sale here is worth $658.48.

Listings sell for $658.48 on average, from $149.59 to $3303.05. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $658.48 that is $0 to $66K a year per listing.

Average price
$658.48above the $15 to $100 sweet spot
Price range
$149.59–$3303.05
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$66K
Returns
8.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #20 within Tools & Home Improvement. It carries 316 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#20in Tools & Home Improvement
Average rating
4.27 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
316per listing
Listings tracked
28

04 · Newcomers

Amazon counts 8 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Smart Lock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

$0$35K$70K$105K$140K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

32

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

15%

  • EZVIZ27%
  • Makayuron21%
  • eufy Security15%
  • PHILIPS12%
  • YASUCISS5%
  • Nomeregan5%
  • Open — no brand owns it (6 brands, 15%)

Demand

Smart Lock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Smart Lock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • smart lock65K/yr
  • smart door lock48K/yr
  • smart door look16K/yr
  • قفل باب ذكي15K/yr
  • smart look door13K/yr
  • smart door handle9K/yr
  • smart lock door6K/yr
  • digital lock4K/yr

Reviews and returns

What reviews say buyers love and hate about Smart Lock

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “الاتصال - بشكل عام”
8.6%of orders come back
“limited connectivity”
A buyer, on “الاتصال - بشكل عام”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Smart Lock questions

Answered from the same tracked data.