Skip to content

Drill Machine

Fail

Prices span $64.11–$473.01, mostly outside the sweet spot, so Drill Machine is a Fail.

Flapen Score
43
43 / 100
Ranks 43 of 56 Tools & Home Improvement niches · −6 vs the category median of 49
Market size
$568K/yr396K searches / yr
90-day growth
-0.5%search demand this quarter
Competition
60%top-5 click share · 15 brands · 21 sellers

Flapen Score

Drill Machine against its category

The dotted line is the Tools & Home Improvement average. Past it, Drill Machine is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Drill Machine market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Drill Machine 396K times last year and spent an estimated $568K. The top 5 brands take 69% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $568K a year.

Searches, last 12 months
396K
Growth, 90 days vs prior 90
-0.5%
Conversion, latest week
0.9%
Market size, estimated
$568Ka year
Peak month
November1.7× the quietest month
Top search term
drill machine111K searches a year

02 · Price

A sale here is worth $168.74.

Listings sell for $168.74 on average, from $64.11 to $473.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $168.74 that is $42K to $84K a year per listing.

Average price
$168.74above the $15 to $100 sweet spot
Price range
$64.11–$473.01
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$42K–$84K
Returns
5.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #28 within Tools & Home Improvement. It carries 1,146 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
19.7%
Average rank
#28in Tools & Home Improvement
Average rating
4.21 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,146per listing
Listings tracked
22

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Drill Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

$0$28K$57K$85K$114K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

21

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

24%

  • BLACK+DECKER21%
  • WAKYME17%
  • NEXSO13%
  • WORKPRO10%
  • Bosch Professional8%
  • Wemart7%

Demand

Drill Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Drill Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drill machine111K/yr
  • drill64K/yr
  • cordless drill47K/yr
  • power tools28K/yr
  • drill machine cordless16K/yr
  • hammer drill16K/yr
  • drilling machine for home27K/yr
  • دريل كهربائي12K/yr
  • electric drill10K/yr
  • impact drill9K/yr

Reviews and returns

What reviews say buyers love and hate about Drill Machine

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “الشحن”
5.0%of orders come back
“Charger not working”
A buyer, on “الشحن”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Drill Machine questions

Answered from the same tracked data.