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Sharpener

Fail

Shoppers spend only $79K a year here, so Sharpener is a Fail.

Flapen Score
48
48 / 100
Ranks 31 of 53 Office Products niches · −1 vs the category median of 49
Market size
$79K/yr88K searches / yr
90-day growth
-5.9%search demand this quarter
Competition
57%top-5 click share · 10 brands · 39 sellers

Flapen Score

Sharpener against its category

The dotted line is the Office Products average. Past it, Sharpener is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sharpener market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Sharpener 88K times last year and spent an estimated $79K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-5.9%
Conversion, latest week
5.9%
Market size, estimated
$79Ka year
Peak month
August4.3× the quietest month
Top search term
sharpener45K searches a year

02 · Price

A sale here is worth $15.08.

Listings sell for $15.08 on average, from $1.40 to $83.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $15.08 that is $2K to $4K a year per listing.

Average price
$15.08inside the $15 to $100 sweet spot
Price range
$1.40–$83.64
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
0.7%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #56 within Office Products. It carries 1,349 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#56in Office Products
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,349per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Sharpener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

39

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

6%

  • deli40%
  • Faber-Castell34%
  • Maxi6%
  • STAEDTLER6%
  • Amest4%
  • Lonimia4%
  • Open — no brand owns it (4 brands, 6%)

Demand

Sharpener search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 4.3×

Search terms

Top Sharpener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sharpener45K/yr
  • pencil sharpener29K/yr
  • sharpner9K/yr
  • sharpener for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Sharpener

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “متانة”
0.7%of orders come back
“Only lasted a few weeks”
A buyer, on “متانة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Sharpener questions

Answered from the same tracked data.