erasable pens
Worth a lookShows low returns (0.8%), but soft demand (-10.8% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$28.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$7.84–$115.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,687.07avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 71K searches
Growth
Bad-10.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, erasable pens is a $91K/yr Amazon United Arab Emirates market (71K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
erasable pens market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $171K–$228K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #102
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 2.5%
- Avg brand age
- 40 months
- Avg seller age
- 39 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
72
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
52%
Top 20: 90%
Open market
8%
- Pilot59%
- KASTWAVE15%
- Veximind7%
- Purfex5%
- MOZXIRZ3%
- LCHYI3%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.2×
Top erasable pens search terms
- erasable pen28K/yr
- pilot frixion erasable pen10K/yr
- frixion erasable pen7K/yr
- erasable pens16K/yr
- eraser pen5K/yr
- erasable pens blue4K/yr
Top erasable pens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
12Pcs Erasable Gel Ink Pens - Retractable Pens 0.5mm Blue Ink Smooth Writing Pen Office Supplies School Office Pen for Women Men Girls Boys (Blue Ink)
KASTWAVE$29.813.8★29 rev
Pilot Frixion Clicker Retractable Erasable Gel Pens Fine Point Blue Ink (6)
Pilot$33.034.7★3,763 rev
Pilot Frixion Erasable Rollerball 0.7 mm Tip (Single Pen) - Blue
Pilot$7.844.6★30,123 rev
Pilot Frixion Ball Erasable Gel Pens Fine Point (Blue Ink 0.7mm) - Pack Of 6
Pilot$37.104.4★382 rev
Pilot FriXion Clicker Retractable Erasable Gel Pens Fine Point Blue 6 Pack (13604)
Pilot$38.254.7★24,708 rev
Newest
by launch date
Estleys Erasable Pens 8 Colors Erasable Gel Ink Rollerball Pen with 40 Refills 0.6mm Fine Point Rollerball Pens with Rubber Eraser for Kid Students School Office
Estleys$24.091 rev
12Pcs Erasable Gel Ink Pens - Retractable Pens 0.5mm Blue Ink Smooth Writing Pen Office Supplies School Office Pen for Women Men Girls Boys (Blue Ink)
KASTWAVE$29.8129 rev
Erasable Gel Pens with Erasers 0.5mm Blue Rollerball Pens for School Office and Everyday Use Perfect for Writing Editing and Organizing A set of eight pens
Lonimia$23.094 rev
Purfex 4 Pcs Erasable Gel Pens-Clicker Retractable Rub out Friktion Pens with Erasers 0.5 mm Erasable Writing Accessory Perfect for School Supplies and Office Stationery-Assorted Colors
Purfex$16.1919 rev
Purfex 12 Pcs Erasable Gel Pens (6 Blue/6 Black) 0.5 mm - Clicker Retractable Rub out Friktion Pens with Erasers
Purfex$29.2721 rev
Trending
90-day click momentum
MOZXIRZ 6 Pcs Erasable Gel Ink Retractable Pens 0.5mm Blue Ink for Office School - Cute Aesthetic for Women Girls (Blue Ink-Stars)
MOZXIRZ$19.744.0★
SYOSI 8 Pcs 0.35 mm Erasable Rollerball Pens - Cute Cartoon Animal Friction Design for Student Stationery and Office Supplies
SYOSI$20.503.4★
12Pcs Erasable Gel Ink Pens - Retractable Pens 0.5mm Blue Ink Smooth Writing Pen Office Supplies School Office Pen for Women Men Girls Boys (Blue Ink)
KASTWAVE$29.813.8★
Faber-Castellpvc Free Eraser Pen +1Refill Assorted
Faber-Castell$8.033.9★
Estleys Erasable Pens 8 Colors Erasable Gel Ink Rollerball Pen with 40 Refills 0.6mm Fine Point Rollerball Pens with Rubber Eraser for Kid Students School Office
Estleys$24.095.0★
What buyers say about erasable pens
What buyers praise and complain about, mined from review topics.What buyers love
“Great erasable pens”
“Good pens for kids”
What buyers complain about
“None of the pens working”
“The worst quality”
“then there would be no more ink”
“the ink is very weak”
“then there would be no more ink”
“The ball of the tip of the pen keep breaking on most”
“making writing uncomfortable”
“The ink flow is not smooth”
“Definitely not worth the price”
“making writing uncomfortable”
Top return reasons
Common questions
- Is erasable pens profitable to sell on Amazon United Arab Emirates?
- The niche generates $91K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the erasable pens niche?
- 12 brands and 72 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in erasable pens?
- Top complaints mined from reviews: الوظيفة - بشكل عام, الجودة الشاملة, حبر جاف/فارغ. The return rate is 0.8%.
- When does demand for erasable pens peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.2× the quietest.
- What does it cost to enter the erasable pens niche?
- Listings span $7.84–$115.77; the average listing price is $28.56 (sweet spot $15–$100). The average incumbent carries 4,687 reviews — the moat a new listing must climb.