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Scotch Tape

Fail

The top 5 brands take 97% of clicks, so Scotch Tape is a Fail.

Flapen Score
49
49 / 100
Ranks 25 of 53 Office Products niches · on the category median
Market size
$78K/yr37K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
48%top-5 click share · 8 brands · 59 sellers

Flapen Score

Scotch Tape against its category

The dotted line is the Office Products average. Past it, Scotch Tape is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scotch Tape market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Scotch Tape 37K times last year and spent an estimated $78K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
14.3%
Market size, estimated
$78Ka year
Peak month
December2.3× the quietest month
Top search term
scotch tape28K searches a year

02 · Price

A sale here is worth $14.85.

Listings sell for $14.85 on average, from $3.64 to $57.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $14.85 that is $4K to $7K a year per listing.

Average price
$14.85under the $15 to $100 sweet spot
Price range
$3.64–$57.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Office Products. It carries 3,586 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Office Products
Average rating
4.47 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,586per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Scotch Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

59

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

2%

  • Scotch64%
  • MARKQ13%
  • GINI11%
  • Fantastick7%
  • Maxi2%
  • ECVV1%
  • Open — no brand owns it (2 brands, 2%)

Demand

Scotch Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Scotch Tape

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “الالتصاق”
36%of negative reviews mention “الجودة الشاملة”
0.4%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Scotch Tape questions

Answered from the same tracked data.