Planner
soft demand (-46.6% this quarter) — Planner doesn't clear our bar today.
Flapen Score
Ranks 36 of 53 Office Products niches · −3 vs the category median of 49
Is Planner profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Planner is a $83K/yr Amazon United Arab Emirates market (159K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Planner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -46.6% over the last 90 days and 1.1% of searches end in a purchase.
$83K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 67 products
Top Planner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Blue
- Price
- $14.81
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 3y ago
SKY-TOUCH A5 Weekly Planner : To Do List Notebook with 52 Undated Sheets Daily Planner with Goal Habit Tracker Organizer for Office Home School Work Study Life Pink
- Price
- $12.25
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago
Fringe Studio Non-Dated Daily Planner 160 pages 6 x 7.25 Inches Twin-Ring Spiral Binding Standard Black (877003)
- Price
- $31.88
- Rating
- 4.4/5
- Reviews
- 1,161
- Age
- 6y ago
Amazon Basics Daily Planner and Journal(6 months) Hard Cover 14.8 x 21 cm Black
- Price
- $22.13
- Rating
- 4.2/5
- Reviews
- 7,346
- Age
- 7y ago
Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Pink
- Price
- $14.93
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 3y ago
Trending
90-day click momentum
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)
- Price
- $51.01
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 1y ago
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
- Price
- $48.16
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 8mo ago
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
- Price
- $52.23
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
- Price
- $30.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Yoawllty 2026-2027 Leather Planner Weekly and Monthly 18 Months Calendar book 2026 Appointment Book Daily Agenda Yearly Teachers Planner (brown)
- Price
- $40.85
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch date2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
- Price
- $48.16
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 8mo ago
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
- Price
- $52.23
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
YelaJoy 2026 Planner Weekly and Monthly Calendar Planner Book January 2026 - December 2026 Hardcover Spiral Planner with Monthly Tabs Notes Pages Perfect for Women & Men A5 (6.4 x 8.5)
- Price
- $45.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
2026-2028 A5 Monthly Planner/Calendar January 2026 to December 2028 Includes 4 Stickers Metal Corners Twin-Wire Binding for School Office and Home Use - 16 cm x 21 cm
- Price
- $37.52
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 10mo ago
Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
- Price
- $30.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
Brands
40 rising
Sellers
61
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
31%
Top 20: 69%
Open market
47%
- DoubleCare14%
- Loiisgy13%
- Yoawllty7%
- SKY-TOUCH7%
- Fringe6%
- Amazon Basics6%
Planner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Planner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- planner36K/yr
- weekly planner18K/yr
- daily planner14K/yr
- planner notebook6K/yr
- agenda5K/yr
- planners8K/yr
- 2026 planner41K/yr
- planner 202624K/yr
- daily planner 20268K/yr
What reviews say buyers love and hate about Planner
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Easy to use”
“Very nice product”
“Good planner with plenty of space to everything”
“As described”
“It has paper you can write on”
What buyers complain about
75% of reviews“I wanted bigger size”
“expensive for the price”
Planner return rate & reasons
Why buyers send it back, as a share of all return requests.
2.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Planner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
