- Flapen Score
- 46 / 100Ranks 36 of 53 Office Products niches · −3 vs the category median of 4946
- Market size
- $83K/yr159K searches / yr
- 90-day growth
- -46.6%search demand this quarter
- Competition
- 31%top-5 click share · 40 brands · 61 sellers
Flapen Score
Planner against its category
The dotted line is the Office Products average. Past it, Planner is stronger. Inside it, weaker.
Market
The Planner market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Planner 159K times last year and spent an estimated $83K. The top 5 brands take 47% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.
- Searches, last 12 months
- 159K
- Growth, 90 days vs prior 90
- -46.6%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $83Ka year
- Top search term
- planner36K searches a year
02 · Price
A sale here is worth $45.98.
Listings sell for $45.98 on average, from $6.95 to $152.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.98 that is $0 to $5K a year per listing.
- Average price
- $45.98inside the $15 to $100 sweet spot
- Price range
- $6.95–$152.45
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 2.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #119 within Office Products. It carries 2,323 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 21.4%
- Average rank
- #119in Office Products
- Average rating
- 4.63 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,323per listing
- Listings tracked
- 67
04 · Newcomers
Amazon counts 0 of last year's 23 launches as successful.
23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 23
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Planner products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Blue
- Price
- $14.81
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 3y ago

SKY-TOUCH A5 Weekly Planner : To Do List Notebook with 52 Undated Sheets Daily Planner with Goal Habit Tracker Organizer for Office Home School Work Study Life Pink
- Price
- $12.25
- Rating
- 4.3/5
- Reviews
- 130
- Age
- 2y ago

Fringe Studio Non-Dated Daily Planner 160 pages 6 x 7.25 Inches Twin-Ring Spiral Binding Standard Black (877003)
- Price
- $31.88
- Rating
- 4.4/5
- Reviews
- 1,161
- Age
- 6y ago

Amazon Basics Daily Planner and Journal(6 months) Hard Cover 14.8 x 21 cm Black
- Price
- $22.13
- Rating
- 4.2/5
- Reviews
- 7,346
- Age
- 7y ago

Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Pink
- Price
- $14.93
- Rating
- 4.5/5
- Reviews
- 197
- Age
- 3y ago
Trending
90-day click momentum
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)
- Price
- $51.01
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 1y ago

2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
- Price
- $48.16
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 8mo ago

2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
- Price
- $52.23
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
- Price
- $30.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Yoawllty 2026-2027 Leather Planner Weekly and Monthly 18 Months Calendar book 2026 Appointment Book Daily Agenda Yearly Teachers Planner (brown)
- Price
- $40.85
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 2y ago
Newest
by launch date
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
- Price
- $48.16
- Rating
- 4.6/5
- Reviews
- 1,254
- Age
- 8mo ago

2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
- Price
- $52.23
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

YelaJoy 2026 Planner Weekly and Monthly Calendar Planner Book January 2026 - December 2026 Hardcover Spiral Planner with Monthly Tabs Notes Pages Perfect for Women & Men A5 (6.4 x 8.5)
- Price
- $45.63
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

2026-2028 A5 Monthly Planner/Calendar January 2026 to December 2028 Includes 4 Stickers Metal Corners Twin-Wire Binding for School Office and Home Use - 16 cm x 21 cm
- Price
- $37.52
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 10mo ago

Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
- Price
- $30.00
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
40 rising
Sellers
61
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
31%
Top 20: 69%
Open market
47%
- DoubleCare14%
- Loiisgy13%
- Yoawllty7%
- SKY-TOUCH7%
- Fringe6%
- Amazon Basics6%
Demand
Planner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.9× · 11 of 12 months tracked
Search terms
Top Planner search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- planner36K/yr
- weekly planner18K/yr
- daily planner14K/yr
- planner notebook6K/yr
- agenda5K/yr
- planners8K/yr
- 2026 planner41K/yr
- planner 202624K/yr
- daily planner 20268K/yr
Reviews and returns
What reviews say buyers love and hate about Planner
We read the reviews and the return reasons for every product selling here.
“I wanted bigger size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Planner questions
Answered from the same tracked data.









