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Planner

Fail

Demand is soft, at -46.6% this quarter, so Planner is a Fail.

Flapen Score
46
46 / 100
Ranks 36 of 53 Office Products niches · −3 vs the category median of 49
Market size
$83K/yr159K searches / yr
90-day growth
-46.6%search demand this quarter
Competition
31%top-5 click share · 40 brands · 61 sellers

Flapen Score

Planner against its category

The dotted line is the Office Products average. Past it, Planner is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planner market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Planner 159K times last year and spent an estimated $83K. The top 5 brands take 47% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
-46.6%
Conversion, latest week
1.1%
Market size, estimated
$83Ka year
Top search term
planner36K searches a year

02 · Price

A sale here is worth $45.98.

Listings sell for $45.98 on average, from $6.95 to $152.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $45.98 that is $0 to $5K a year per listing.

Average price
$45.98inside the $15 to $100 sweet spot
Price range
$6.95–$152.45
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
2.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.4% of listings are out of stock. The average listing ranks #119 within Office Products. It carries 2,323 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
100%
Out of stock, average day
21.4%
Average rank
#119in Office Products
Average rating
4.63 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,323per listing
Listings tracked
67

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Planner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

$0$2K$3K$5K$7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

40 rising

Sellers

61

Top-5 brand share

47%

Top 20: 86%

Top-5 click share

31%

Top 20: 69%

Open market

47%

  • DoubleCare14%
  • Loiisgy13%
  • Yoawllty7%
  • SKY-TOUCH7%
  • Fringe6%
  • Amazon Basics6%

Demand

Planner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Sep, Dec · busiest ÷ quietest = 2.9× · 11 of 12 months tracked

Search terms

Top Planner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • planner36K/yr
  • weekly planner18K/yr
  • daily planner14K/yr
  • planner notebook6K/yr
  • agenda5K/yr
  • planners8K/yr
  • 2026 planner41K/yr
  • planner 202624K/yr
  • daily planner 20268K/yr

Reviews and returns

What reviews say buyers love and hate about Planner

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “سهولة الاستخدام”
50%of negative reviews mention “الحجم الكلي”
2.1%of orders come back
“I wanted bigger size”
A buyer, on “الحجم الكلي”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Planner questions

Answered from the same tracked data.