planner
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$45.98avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Returns
Good2.1%return rate — above 5% kills the launch gate
Price range
Good$6.95–$152.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,323.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 159K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, planner is a $83K/yr Amazon United Arab Emirates market (159K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
planner market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $115K–$138K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 66%
- Out of stock
- 21.4%
- Avg brand age
- 32 months
- Avg seller age
- 6 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
40 rising
Sellers
61
Top-5 brand share
47%
Top 20: 86%
Top-5 click share
31%
Top 20: 69%
Open market
47%
- DoubleCare14%
- Loiisgy13%
- Yoawllty7%
- SKY-TOUCH7%
- Fringe6%
- Amazon Basics6%
Demand
Weekly Amazon search volume, last 46 weeks — -46.6% search growth over the last 90 days.Top planner search terms
- planner36K/yr
- weekly planner18K/yr
- daily planner14K/yr
- planner notebook6K/yr
- agenda5K/yr
- planners8K/yr
- 2026 planner41K/yr
- planner 202624K/yr
- daily planner 20268K/yr
Top planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Blue
Loiisgy$14.814.5★197 rev
SKY-TOUCH A5 Weekly Planner : To Do List Notebook with 52 Undated Sheets Daily Planner with Goal Habit Tracker Organizer for Office Home School Work Study Life Pink
SKY-TOUCH$12.254.3★130 rev
Fringe Studio Non-Dated Daily Planner 160 pages 6 x 7.25 Inches Twin-Ring Spiral Binding Standard Black (877003)
Fringe$31.884.4★1,161 rev
Amazon Basics Daily Planner and Journal(6 months) Hard Cover 14.8 x 21 cm Black
Amazon Basics$22.134.2★7,346 rev
Loiisgy Undated Weekly Planner Weekly Goals A5 Notebook Habit Tracker Journal To Do List Planner with Spiral Binding Tracker and Goal Planner 8.3 x 5.8 Pink
Loiisgy$14.934.5★197 rev
Newest
by launch date
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
DoubleCare$48.161,254 rev
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
DoubleCare$52.236 rev
YelaJoy 2026 Planner Weekly and Monthly Calendar Planner Book January 2026 - December 2026 Hardcover Spiral Planner with Monthly Tabs Notes Pages Perfect for Women & Men A5 (6.4 x 8.5)
YelaJoy$45.630 rev
2026-2028 A5 Monthly Planner/Calendar January 2026 to December 2028 Includes 4 Stickers Metal Corners Twin-Wire Binding for School Office and Home Use - 16 cm x 21 cm
Spardar$37.5294 rev
Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
Azonee$30.001 rev
Trending
90-day click momentum
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)
DoubleCare$51.014.6★
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Purple)
DoubleCare$48.164.6★
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
DoubleCare$52.234.6★
Azonee A5 Weekly Planner Notepad Undated Spiral To-Do List 52 Sheets Goal Planner 6.5x9.5in Habit Tracker for Work Office School Colorful + Daily Planner Tear-Off To-Do List for Tasks
Azonee$30.005.0★
Yoawllty 2026-2027 Leather Planner Weekly and Monthly 18 Months Calendar book 2026 Appointment Book Daily Agenda Yearly Teachers Planner (brown)
Yoawllty$40.854.4★
What buyers say about planner
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Very nice product”
“Good planner with plenty of space to everything”
“As described”
“It has paper you can write on”
“thoughtfully designed”
“Good material and quality”
“Durable and good”
“Good size and useful”
What buyers complain about
“I wanted bigger size”
“expensive for the price”
Top return reasons
Common questions
- Is planner profitable to sell on Amazon United Arab Emirates?
- The niche generates $83K/yr across 67 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the planner niche?
- 40 brands and 61 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in planner?
- Top complaints mined from reviews: الحجم الكلي, القيمة مقابل المال. The return rate is 2.1%.
- What does it cost to enter the planner niche?
- Listings span $6.95–$152.45; the average listing price is $45.98 (sweet spot $15–$100). The average incumbent carries 2,323 reviews — the moat a new listing must climb.