pencil
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great307avg incumbent reviews — the moat a new listing must climb
Price range
Great$2.30–$52.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 169K searches
According to Flapen's Amazon United Arab Emirates niche tracking, pencil is a $75K/yr Amazon United Arab Emirates market (169K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pencil market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $202K–$269K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 10.7%
- Avg brand age
- 50 months
- Avg seller age
- 70 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
22
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Maxi66%
- Faber-Castell7%
- Duravel7%
- deli5%
- GIGIS4%
- Seduction4%
- Open — no brand owns it (5 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.7×
Top pencil search terms
- pencil101K/yr
- pencils31K/yr
- اقلام رصاص13K/yr
- قلم رصاص9K/yr
- pencil set6K/yr
- pencils for kids6K/yr
- hb pencils4K/yr
Top pencil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Maxi Classic Triangular Black Lead Pencil wit Rubber tip 12pcs Box Top quality lead pencils. Ergonomic grip triangular shape. Guaranteed easy sharpening.
Maxi$4.474.4★38 rev
Maxi Classic Pencils 12pc Pak
Maxi$8.054.6★730 rev
MAXI CLASSIC HEXAGONAL GRAPHITE PENCIL HB WITH ERASER TIP JAR OF 48PC Black LP48J
Maxi$14.134.5★163 rev
Maxi Classic Hexagonal Graphite Pencil Hb With Rubber Tip 48Pc Black
Maxi$14.984.6★263 rev
Maxi Hexagonal Graphite Pencil HB with Eraser tip 24pcs + Plastic Barrel Sharpener + PVC Free Classic Eraser-2pcs (Writing Combo Pack)
Maxi$10.644.7★102 rev
Newest
by launch date
Duravel Black Lead Pencil with Rubber tip 48pcs Box Black School and Office Supplies
Duravel$17.382 rev
GiGiS G-10005 HB Triangular Pencil 12-Piece Set
GIGIS$3.8711 rev
Faber-Castell Autoclick Mechanical Pencils 0.7mm (1Pc + 1 Lead) Assorted Colors It has an easy-to-use automatic click lead advancement for continuous writing and drawing without interruption
Faber-Castell$8.4918 rev
Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2
STAEDTLER$26.9913 rev
Deli Graphite Pencil 2B Non-Sharpening 20 pcs Assorted Color
deli$13.766 rev
Trending
90-day click momentum
Amest 12 Pcs HB Pencils with Eraser Tip Computer Grade Graphite Pencil Set Pre-Sharpened Smooth Writing School & Office Supplies
Amest$9.750.0★
Faber-Castell Gold Faber Graphite Pencil HB with rubber tip 1box (12pcs) + PVC Free Eraser 2pcs + plastic Sharpener 2pcs this set is perfect for home and school use.
Faber-Castell$9.525.0★
Duravel Black Lead Pencil with Rubber tip 48pcs Box Black School and Office Supplies
Duravel$17.384.5★
Pentel 0.5 mm Fiesta Mechanical Pencil - Blue
Pentel$2.304.5★
Faber-Castell Autoclick Mechanical Pencils 0.7mm (1Pc + 1 Lead) Assorted Colors It has an easy-to-use automatic click lead advancement for continuous writing and drawing without interruption
Faber-Castell$8.494.6★
What buyers say about pencil
What buyers praise and complain about, mined from review topics.What buyers love
“It's good quality”
“Amazing pencil very good handwriting”
“As described”
“Best pencils”
“making them last longer”
“And the price is brilliant”
What buyers complain about
“Too small”
Top return reasons
Common questions
- Is pencil profitable to sell on Amazon United Arab Emirates?
- The niche generates $75K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the pencil niche?
- 11 brands and 22 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in pencil?
- Top complaints mined from reviews: الحجم الكلي. The return rate is 0.6%.
- When does demand for pencil peak?
- Demand peaks in Aug; the busiest month runs 3.7× the quietest.
- What does it cost to enter the pencil niche?
- Listings span $2.30–$52.48; the average listing price is $13.44 (sweet spot $15–$100). The average incumbent carries 307 reviews — the moat a new listing must climb.