Pencil
FailShoppers spend only $75K a year here, so Pencil is a Fail.
- Flapen Score
- 42 / 100Ranks 46 of 53 Office Products niches · −7 vs the category median of 4942
- Market size
- $75K/yr169K searches / yr
- 90-day growth
- -11.0%search demand this quarter
- Competition
- 62%top-5 click share · 11 brands · 22 sellers
Flapen Score
Pencil against its category
The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.
Market
The Pencil market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Pencil 169K times last year and spent an estimated $75K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.
- Searches, last 12 months
- 169K
- Growth, 90 days vs prior 90
- -11.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $75Ka year
- Peak month
- August3.7× the quietest month
- Top search term
- pencil101K searches a year
02 · Price
A sale here is worth $13.44.
Listings sell for $13.44 on average, from $2.30 to $52.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.44 that is $3K to $7K a year per listing.
- Average price
- $13.44under the $15 to $100 sweet spot
- Price range
- $2.30–$52.48
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.6%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #92 within Office Products. It carries 307 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.7%
- Average rank
- #92in Office Products
- Average rating
- 4.61 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 307per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Maxi Classic Triangular Black Lead Pencil wit Rubber tip 12pcs Box Top quality lead pencils. Ergonomic grip triangular shape. Guaranteed easy sharpening.
- Price
- $4.47
- Rating
- 4.4/5
- Reviews
- 38
- Age
- 3y ago

Maxi Classic Pencils 12pc Pak
- Price
- $8.05
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 5y ago

MAXI CLASSIC HEXAGONAL GRAPHITE PENCIL HB WITH ERASER TIP JAR OF 48PC Black LP48J
- Price
- $14.13
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 5y ago

Maxi Classic Hexagonal Graphite Pencil Hb With Rubber Tip 48Pc Black
- Price
- $14.98
- Rating
- 4.6/5
- Reviews
- 263
- Age
- 5y ago

Maxi Hexagonal Graphite Pencil HB with Eraser tip 24pcs + Plastic Barrel Sharpener + PVC Free Classic Eraser-2pcs (Writing Combo Pack)
- Price
- $10.64
- Rating
- 4.7/5
- Reviews
- 102
- Age
- 3y ago
Trending
90-day click momentum
Amest 12 Pcs HB Pencils with Eraser Tip Computer Grade Graphite Pencil Set Pre-Sharpened Smooth Writing School & Office Supplies
- Price
- $9.75
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7y ago

Faber-Castell Gold Faber Graphite Pencil HB with rubber tip 1box (12pcs) + PVC Free Eraser 2pcs + plastic Sharpener 2pcs this set is perfect for home and school use.
- Price
- $9.52
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3y ago

Duravel Black Lead Pencil with Rubber tip 48pcs Box Black School and Office Supplies
- Price
- $17.38
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

Pentel 0.5 mm Fiesta Mechanical Pencil - Blue
- Price
- $2.30
- Rating
- 4.5/5
- Reviews
- 17
- Age
- 2y ago

Faber-Castell Autoclick Mechanical Pencils 0.7mm (1Pc + 1 Lead) Assorted Colors It has an easy-to-use automatic click lead advancement for continuous writing and drawing without interruption
- Price
- $8.49
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago
Newest
by launch date
Duravel Black Lead Pencil with Rubber tip 48pcs Box Black School and Office Supplies
- Price
- $17.38
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 4mo ago

GiGiS G-10005 HB Triangular Pencil 12-Piece Set
- Price
- $3.87
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Faber-Castell Autoclick Mechanical Pencils 0.7mm (1Pc + 1 Lead) Assorted Colors It has an easy-to-use automatic click lead advancement for continuous writing and drawing without interruption
- Price
- $8.49
- Rating
- 4.6/5
- Reviews
- 18
- Age
- 1y ago

Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2
- Price
- $26.99
- Rating
- 4.7/5
- Reviews
- 13
- Age
- 1y ago

Deli Graphite Pencil 2B Non-Sharpening 20 pcs Assorted Color
- Price
- $13.76
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
22
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
8%
- Maxi66%
- Faber-Castell7%
- Duravel7%
- deli5%
- GIGIS4%
- Seduction4%
- Open — no brand owns it (5 brands, 8%)
Demand
Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 3.7×
Search terms
Top Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pencil101K/yr
- pencils31K/yr
- اقلام رصاص13K/yr
- قلم رصاص9K/yr
- pencil set6K/yr
- pencils for kids6K/yr
- hb pencils4K/yr
Reviews and returns
What reviews say buyers love and hate about Pencil
We read the reviews and the return reasons for every product selling here.
“Too small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil questions
Answered from the same tracked data.









