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Pencil

Fail

Shoppers spend only $75K a year here, so Pencil is a Fail.

Flapen Score
42
42 / 100
Ranks 46 of 53 Office Products niches · −7 vs the category median of 49
Market size
$75K/yr169K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
62%top-5 click share · 11 brands · 22 sellers

Flapen Score

Pencil against its category

The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pencil 169K times last year and spent an estimated $75K. The top 5 brands take 88% of clicks. Demand peaks in Aug. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
3.3%
Market size, estimated
$75Ka year
Peak month
August3.7× the quietest month
Top search term
pencil101K searches a year

02 · Price

A sale here is worth $13.44.

Listings sell for $13.44 on average, from $2.30 to $52.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $13.44 that is $3K to $7K a year per listing.

Average price
$13.44under the $15 to $100 sweet spot
Price range
$2.30–$52.48
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
0.6%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #92 within Office Products. It carries 307 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
10.7%
Average rank
#92in Office Products
Average rating
4.61 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
307per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

22

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

8%

  • Maxi66%
  • Faber-Castell7%
  • Duravel7%
  • deli5%
  • GIGIS4%
  • Seduction4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 3.7×

Search terms

Top Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil101K/yr
  • pencils31K/yr
  • اقلام رصاص13K/yr
  • قلم رصاص9K/yr
  • pencil set6K/yr
  • pencils for kids6K/yr
  • hb pencils4K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “الجودة الشاملة”
100%of negative reviews mention “الحجم الكلي”
0.6%of orders come back
“Too small”
A buyer, on “الحجم الكلي”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Pencil questions

Answered from the same tracked data.