How competitive is the Pencil niche on Amazon United Arab Emirates?

11 brands and 22 sellers compete in Pencil on Amazon United Arab Emirates. The top 5 Pencil products take 62% of clicks and its top 5 brands hold 88% of demand.

What do buyers complain about in Pencil?

Pencil buyers on Amazon United Arab Emirates complain most about الحجم الكلي, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Pencil niche?

Pencil sells for $13.44 on average on Amazon United Arab Emirates, outside our $15–$100 sweet spot. Listings span $2.30–$52.48. The average incumbent carries 307 reviews — the moat a new listing must climb.

Pencil

a small market ($75K/yr) — Pencil doesn't clear our bar today.

Flapen Score

Skip it

Ranks 46 of 53 Office Products niches · −7 vs the category median of 49

This niche Category average · 53 niches

Is Pencil profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Pencil is a $75K/yr Amazon United Arab Emirates market (169K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Aug. Verdict: Skip it — 42/100.

Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.0% over the last 90 days and 3.3% of searches end in a purchase.

$75K

revenue / yr

Units sold / yr20K

Search volume / yr-11.0%169K

Conversion rate3.3%

Avg price$13.44

Who owns the niche?

The top 5 brands hold 88% of demand, so 12% of the market is open.

12%

open market share

Brands · sellers11 · 22

Top-5 product click share62%

Open market12%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Top Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Maxi Classic Triangular Black Lead Pencil wit Rubber tip 12pcs Box Top quality lead pencils. Ergonomic grip triangular shape. Guaranteed easy sharpening.

Price: $4.47
Rating: 4.4/5
Reviews: 38
Age: 3y ago

Maxi Classic Pencils 12pc Pak

Price: $8.05
Rating: 4.6/5
Reviews: 730
Age: 5y ago

MAXI CLASSIC HEXAGONAL GRAPHITE PENCIL HB WITH ERASER TIP JAR OF 48PC Black LP48J

Price: $14.13
Rating: 4.5/5
Reviews: 163
Age: 5y ago

Maxi Classic Hexagonal Graphite Pencil Hb With Rubber Tip 48Pc Black

Price: $14.98
Rating: 4.6/5
Reviews: 263
Age: 5y ago

Maxi Hexagonal Graphite Pencil HB with Eraser tip 24pcs + Plastic Barrel Sharpener + PVC Free Classic Eraser-2pcs (Writing Combo Pack)

Price: $10.64
Rating: 4.7/5
Reviews: 102
Age: 3y ago

Newest

by launch date

Duravel Black Lead Pencil with Rubber tip 48pcs Box Black School and Office Supplies

Price: $17.38
Rating: 4.5/5
Reviews: 2
Age: 4mo ago

GiGiS G-10005 HB Triangular Pencil 12-Piece Set

Price: $3.87
Rating: 4.9/5
Reviews: 11
Age: 1y ago

Faber-Castell Autoclick Mechanical Pencils 0.7mm (1Pc + 1 Lead) Assorted Colors It has an easy-to-use automatic click lead advancement for continuous writing and drawing without interruption

Price: $8.49
Rating: 4.6/5
Reviews: 18
Age: 1y ago

Staedtler Noris Pencil With Rubber Tip Pack of 12-Pack of 2

Price: $26.99
Rating: 4.7/5
Reviews: 13
Age: 1y ago

Deli Graphite Pencil 2B Non-Sharpening 20 pcs Assorted Color

Price: $13.76
Rating: 4.8/5
Reviews: 6
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Maxi66%
Faber-Castell7%
Duravel7%
deli5%
GIGIS4%
Seduction4%
Open — no brand owns it (5 brands, 8%)

Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR3.3%Products19Brands11Top 5 Brands88%OOS Rate10.7%Rating4.6★Reviews307Avg BSR#92

Peak months: Aug · busiest ÷ quietest = 3.7×

Top Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

pencil101K/yr -4.4%4.2% conv.
pencils31K/yr -14.4%6.2% conv.
اقلام رصاص13K/yr -27.6%2.7% conv.
قلم رصاص9K/yr -22.6%2.0% conv.
pencil set6K/yr -18.0%1.2% conv.
pencils for kids6K/yr -36.7%2.1% conv.
hb pencils4K/yr +13.3%5.3% conv.

What reviews say buyers love and hate about Pencil

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

الجودة الشاملة35%

“It's good quality”

خبرة الكتابة20%

“Amazing pencil very good handwriting”

المنتج المعلن عنه مقابل المنتج الفعلي20%

“As described”

جودة القلم/القلم الرصاص15%

“Best pencils”

متانة5%

“making them last longer”

What buyers complain about

100% of reviews

الحجم الكلي100%

“Too small”

Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الجودة الشاملة

56%

2رفيع

11%

3المواد/الأجزاء المعيبة

11%

4سماكة

11%

5المنتج المعلن عنه مقابل المنتج الفعلي

11%

Common Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pencil 42/100 on Amazon United Arab Emirates — Skip it. The niche generates $75K/yr across 19 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -11.0% over the last 90 days.