Skip to content

Paper Clips

Fail

Shoppers spend only $31K a year here, so Paper Clips is a Fail.

Flapen Score
48
48 / 100
Ranks 31 of 53 Office Products niches · −1 vs the category median of 49
Market size
$31K/yr27K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
48%top-5 click share · 11 brands · 20 sellers

Flapen Score

Paper Clips against its category

The dotted line is the Office Products average. Past it, Paper Clips is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Clips market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Paper Clips 27K times last year and spent an estimated $31K. The top 5 brands take 90% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
9.3%
Market size, estimated
$31Ka year
Peak month
September1.4× the quietest month
Top search term
paper clips15K searches a year

02 · Price

A sale here is worth $12.21.

Listings sell for $12.21 on average, from $2.02 to $43.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.21 that is $1K to $3K a year per listing.

Average price
$12.21under the $15 to $100 sweet spot
Price range
$2.02–$43.59
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #52 within Office Products. It carries 1,126 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
9.8%
Average rank
#52in Office Products
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,126per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Paper Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$4K$5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

11 falling

Sellers

20

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

7%

  • deli31%
  • Maxi25%
  • MARKQ20%
  • Rosy.Moment9%
  • Amazon Basics5%
  • Goodern3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Paper Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Paper Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper clips15K/yr
  • paper clip6K/yr
  • binder clips6K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Clips

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الجودة الشاملة”
0.4%of orders come back
“Good quality clips”
A buyer, on “الجودة الشاملة”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Paper Clips questions

Answered from the same tracked data.