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Mechanical Pencil

Fail

Shoppers spend only $45K a year here, so Mechanical Pencil is a Fail.

Flapen Score
45
45 / 100
Ranks 40 of 53 Office Products niches · −4 vs the category median of 49
Market size
$45K/yr80K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
42%top-5 click share · 11 brands · 55 sellers

Flapen Score

Mechanical Pencil against its category

The dotted line is the Office Products average. Past it, Mechanical Pencil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mechanical Pencil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Mechanical Pencil 80K times last year and spent an estimated $45K. The top 5 brands take 90% of clicks. Demand peaks in Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
2.1%
Market size, estimated
$45Ka year
Peak month
August2.8× the quietest month
Top search term
mechanical pencil66K searches a year

02 · Price

A sale here is worth $26.02.

Listings sell for $26.02 on average, from $2.27 to $85.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.02 that is $0 to $3K a year per listing.

Average price
$26.02inside the $15 to $100 sweet spot
Price range
$2.27–$85.42
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #88 within Office Products. It carries 1,862 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#88in Office Products
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,862per listing
Listings tracked
32

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mechanical Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

55

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

42%

Top 20: 89%

Open market

7%

  • Faber-Castell51%
  • Four Candies13%
  • 三菱鉛筆12%
  • Pentel10%
  • BIC4%
  • deli3%
  • Open — no brand owns it (5 brands, 7%)

Demand

Mechanical Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 2.8×

Search terms

Top Mechanical Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mechanical pencil66K/yr
  • mechanical pencil 0.77K/yr
  • mechanical pencil 0.56K/yr

Reviews and returns

What reviews say buyers love and hate about Mechanical Pencil

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “الجودة الشاملة”
0.9%of orders come back
“It's good quality”
A buyer, on “الجودة الشاملة”30% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mechanical Pencil questions

Answered from the same tracked data.