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Journal

Fail

Buyers convert on only 1.7% of searches, so Journal is a Fail.

Flapen Score
46
46 / 100
Ranks 36 of 53 Office Products niches · −3 vs the category median of 49
Market size
$103K/yr177K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
53%top-5 click share · 24 brands · 53 sellers

Flapen Score

Journal against its category

The dotted line is the Office Products average. Past it, Journal is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Journal market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Journal 177K times last year and spent an estimated $103K. The top 5 brands take 59% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $103K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
1.7%
Market size, estimated
$103Ka year
Peak month
January2.5× the quietest month
Top search term
journal77K searches a year

02 · Price

A sale here is worth $33.44.

Listings sell for $33.44 on average, from $7.59 to $74.60. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.44 that is $0 to $3K a year per listing.

Average price
$33.44inside the $15 to $100 sweet spot
Price range
$7.59–$74.60
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #76 within Office Products. It carries 4,940 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#76in Office Products
Average rating
4.65 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,940per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Journal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$21K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

53

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

53%

Top 20: 86%

Open market

35%

  • YANEK20%
  • Spardar11%
  • Red Dot Gift10%
  • ming-10%
  • 5 MINUTES A DAY8%
  • Amazon Basics6%

Demand

Journal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.5×

Search terms

Top Journal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • journal77K/yr
  • journal notebook49K/yr
  • diary38K/yr
  • diary notebook14K/yr

Reviews and returns

What reviews say buyers love and hate about Journal

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الحجم الكلي”
1.4%of orders come back
“its little bit too small”
A buyer, on “الحجم الكلي”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Journal questions

Answered from the same tracked data.