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Color Pencil

Fail

Prices span $2.59–$751.63, mostly outside the sweet spot, so Color Pencil is a Fail.

Flapen Score
48
48 / 100
Ranks 31 of 53 Office Products niches · −1 vs the category median of 49
Market size
$397K/yr203K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
50%top-5 click share · 14 brands · 64 sellers

Flapen Score

Color Pencil against its category

The dotted line is the Office Products average. Past it, Color Pencil is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Color Pencil market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Color Pencil 203K times last year and spent an estimated $397K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 203K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $397K a year.

Searches, last 12 months
203K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
3.2%
Market size, estimated
$397Ka year
Peak month
August3.9× the quietest month
Top search term
faber castell44K searches a year

02 · Price

A sale here is worth $61.83.

Listings sell for $61.83 on average, from $2.59 to $751.63. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $61.83 that is $6K to $15K a year per listing.

Average price
$61.83inside the $15 to $100 sweet spot
Price range
$2.59–$751.63
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$6K–$15K
Returns
0.8%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 18.2% of listings are out of stock. The average listing ranks #51 within Office Products. It carries 4,060 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
97%
Out of stock, average day
18.2%
Average rank
#51in Office Products
Average rating
4.63 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
4,060per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Color Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$40K$60K$79K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

64

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

12%

  • Faber-Castell51%
  • HIFORNY14%
  • deli8%
  • KALOUR7%
  • STAEDTLER5%
  • Maxi4%
  • Open — no brand owns it (8 brands, 12%)

Demand

Color Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.9×

Search terms

Top Color Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • faber castell44K/yr
  • color pencil38K/yr
  • faber-castell27K/yr
  • colour pencils18K/yr
  • coloring pencils16K/yr
  • الوان خشبية13K/yr
  • faber castell colour pencils17K/yr
  • color pencils11K/yr
  • colored pencils10K/yr
  • colouring pencils5K/yr

Reviews and returns

What reviews say buyers love and hate about Color Pencil

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “لون”
20%of negative reviews mention “لون”
0.8%of orders come back
“not that many light colors”
A buyer, on “لون”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Color Pencil questions

Answered from the same tracked data.