Is color pencil profitable to sell on Amazon United Arab Emirates?

The niche generates $397K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (48/100).

How competitive is the color pencil niche?

14 brands and 64 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in color pencil?

Top complaints mined from reviews: لون, ألوان العرض. The return rate is 0.8%.

When does demand for color pencil peak?

Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.

What does it cost to enter the color pencil niche?

Listings span $2.59–$751.63; the average listing price is $61.83 (sweet spot $15–$100). The average incumbent carries 4,060 reviews — the moat a new listing must climb.

color pencil

Skip it

Prices mostly outside the sweet spot ($2.59–$751.63) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$61.83

avg listing price — sweet spot $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Good$397K

$397K/yr · 203K searches

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,059.91

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$2.59–$751.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United Arab Emirates niche tracking, color pencil is a $397K/yr Amazon United Arab Emirates market (203K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 48/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

color pencil market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $618K–$773K; units × avg price
Conversion rate: 3.2%
Avg BSR: #51
Page quality: 0%
Prime: 97%
Sponsored: 66%
Out of stock: 18.2%
Avg brand age: 50 months
Avg seller age: 67 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

12%

Faber-Castell51%
HIFORNY14%
deli8%
KALOUR7%
STAEDTLER5%
Maxi4%
Open — no brand owns it (8 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 3.9×

Open Trend

Top color pencil search terms

faber castell44K/yr +27.8%0.4% conv.
color pencil38K/yr +9.3%2.7% conv.
faber-castell27K/yr +41.8%0.2% conv.
colour pencils18K/yr -2.2%3.0% conv.
coloring pencils16K/yr +11.5%4.3% conv.
الوان خشبية13K/yr -1.9%2.1% conv.
faber castell colour pencils17K/yr -8.0%1.4% conv.
color pencils11K/yr -7.0%2.8% conv.
colored pencils10K/yr +5.7%3.2% conv.
colouring pencils5K/yr -8.8%8.1% conv.

All search terms

Top color pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell Colour Pencil 24 Colour [Pack of 2] Artist Drawing Pencils Colored Pencils for School Kids Teachers Soft Core Art Drawing for Coloring Sketching.

Faber-Castell$17.434.7★39 rev

Faber-Castell COLOURS OF NATURE COLOUR PENCILS 24 COLOUR IN A CARDBOARD BOX Assorted designs 114426

Faber-Castell$10.624.7★578 rev

HIFORNY 75 Pack Colored Pencils Set for Adult Coloring 72 Colors Coloring Pencils with Extras Artists Soft Core Vibrant Color Drawing Pencils Art Craft Supplies for Adults Beginners

HIFORNY$43.284.6★1,590 rev

Deli Colored Pencil 12 Color Asst. EC113-12

deli$4.364.5★212 rev

KALOUR 72 Count Colored Pencils for Adult Coloring Books Soft Core Ideal for Drawing Blending Shading Color Pencils Set Gift for Adults Kids Beginners

KALOUR$44.264.7★11,288 rev

Newest

by launch date

Dolphin Mini Colour Pencils 12 Vibrant Shades Compact & Portable Non-Toxic Smooth Coloring Ideal for Kids Travel & School Use

Dolphin$3.752 rev

11mo ago

Faber-Castell Colour Marker 12 Colours [Pack of 3] Washable ink easily rinses off skin and clothing

Faber-Castell$8.7114 rev

1y ago

Faber-Castell Colour Pencil 24 Colour [Pack of 2] Artist Drawing Pencils Colored Pencils for School Kids Teachers Soft Core Art Drawing for Coloring Sketching.

Faber-Castell$17.4339 rev

1y ago

Faber-Castell Unicorn Colour Pencils 18 Colour + 6 Pastel Colour Bright colours - classic hexagonal shape - protected from lead breakage by a special adhesive process

Faber-Castell$19.2657 rev

1y ago

HIFORNY Premium Black Edition Colored Pencils for Adults Coloring 72 Coloring Pencils with Smooth Pigments Artists Soft Core Drawing Pencils Art Supplies for Adults Beginners

HIFORNY$46.971,408 rev

2y ago

What buyers say about color pencil

What buyers praise and complain about, mined from review topics.

What buyers love

لون33%

“i loved the variety of colors”

الجودة الشاملة29%

“Excellent quality”

القيمة مقابل المال19%

“Worth it”

تجربة ترفيهية/ممتعة7%

“my son love playing with it”

جودة القلم/الطرف3%

“The tip is nice and strong, although it DOES NOT hold a sharp point well”

متانة3%

“I would give these pencils a good 9.9/10 in terms of durability”

What buyers complain about

لون20%

“not that many light colors”

ألوان العرض20%

“not that many light colors”

Top return reasons

الجودة الشاملة22%

لون14%

الحجم الكلي11%

القيمة مقابل المال11%

ملمس صلب11%

قابلية المسح5%

المواد/الأجزاء المعيبة4%

حبر جاف/فارغ3%

ملمس ناعم3%

مقاومة للتلطخ3%

Common questions

Is color pencil profitable to sell on Amazon United Arab Emirates?: The niche generates $397K/yr across 32 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (48/100).
How competitive is the color pencil niche?: 14 brands and 64 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in color pencil?: Top complaints mined from reviews: لون, ألوان العرض. The return rate is 0.8%.
When does demand for color pencil peak?: Demand peaks in Aug–Sep; the busiest month runs 3.9× the quietest.
What does it cost to enter the color pencil niche?: Listings span $2.59–$751.63; the average listing price is $61.83 (sweet spot $15–$100). The average incumbent carries 4,060 reviews — the moat a new listing must climb.

color pencil

color pencil market data

Competition & brand share

Demand & seasonality

Top color pencil search terms

Top color pencil products on Amazon

Top sellers

Newest

Trending

What buyers say about color pencil

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Office Products