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Black Pen

Fail

Shoppers spend only $87K a year here, so Black Pen is a Fail.

Flapen Score
49
49 / 100
Ranks 25 of 53 Office Products niches · on the category median
Market size
$87K/yr101K searches / yr
90-day growth
+0.4%search demand this quarter
Competition
41%top-5 click share · 17 brands · 61 sellers

Flapen Score

Black Pen against its category

The dotted line is the Office Products average. Past it, Black Pen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Pen market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Black Pen 101K times last year and spent an estimated $87K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+0.4%
Conversion, latest week
3.9%
Market size, estimated
$87Ka year
Peak month
November13.5× the quietest month
Top search term
uniball pens33K searches a year

02 · Price

A sale here is worth $22.35.

Listings sell for $22.35 on average, from $1.03 to $62.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.35 that is $2K to $6K a year per listing.

Average price
$22.35inside the $15 to $100 sweet spot
Price range
$1.03–$62.87
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.5%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Office Products. It carries 2,584 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
98%
Out of stock, average day
0.0%
Average rank
#126in Office Products
Average rating
4.61 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,584per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Black Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$7K$10K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

61

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

41%

Top 20: 79%

Open market

14%

  • uni-ball68%
  • Cello5%
  • Faber-Castell4%
  • TAKA PRYOR3%
  • uni3%
  • Pilot3%
  • Open — no brand owns it (11 brands, 14%)

Demand

Black Pen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Black Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • uniball pens33K/yr
  • black pen22K/yr
  • uni-ball13K/yr
  • uniball11K/yr
  • black pens10K/yr
  • uni ball pen7K/yr
  • uniball pen4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Pen

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “الجودة الشاملة”
30%of negative reviews mention “الجودة الشاملة”
0.5%of orders come back
“Medium quality”
A buyer, on “الجودة الشاملة”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Black Pen questions

Answered from the same tracked data.