Black Pen
FailShoppers spend only $87K a year here, so Black Pen is a Fail.
- Flapen Score
- 49 / 100Ranks 25 of 53 Office Products niches · on the category median49
- Market size
- $87K/yr101K searches / yr
- 90-day growth
- +0.4%search demand this quarter
- Competition
- 41%top-5 click share · 17 brands · 61 sellers
Flapen Score
Black Pen against its category
The dotted line is the Office Products average. Past it, Black Pen is stronger. Inside it, weaker.
Market
The Black Pen market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Black Pen 101K times last year and spent an estimated $87K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.9% of searches ended in a purchase last week.
Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.
- Searches, last 12 months
- 101K
- Growth, 90 days vs prior 90
- +0.4%
- Conversion, latest week
- 3.9%
- Market size, estimated
- $87Ka year
- Peak month
- November13.5× the quietest month
- Top search term
- uniball pens33K searches a year
02 · Price
A sale here is worth $22.35.
Listings sell for $22.35 on average, from $1.03 to $62.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $22.35 that is $2K to $6K a year per listing.
- Average price
- $22.35inside the $15 to $100 sweet spot
- Price range
- $1.03–$62.87
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 0.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #126 within Office Products. It carries 2,584 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 98%
- Out of stock, average day
- 0.0%
- Average rank
- #126in Office Products
- Average rating
- 4.61 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 2,584per listing
- Listings tracked
- 40
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Black Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Uni-Ball Eye Fine Rollerball Pen 0.7 Mm Line Ub-157 Black Pack Of 5
- Price
- $25.21
- Rating
- 4.7/5
- Reviews
- 276
- Age
- 9y ago

Uni-ball Eye Fine Roller Pens
- Price
- $27.28
- Rating
- 4.7/5
- Reviews
- 87
- Age
- 7y ago
![Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour](https://m.media-amazon.com/images/I/511skuFtGFL.jpg)
Uni-Ball EYE UB-157 Rollerball Pen 0.7mm Ball [Pack of 10] One of each colour
- Price
- $38.45
- Rating
- 4.7/5
- Reviews
- 4,373
- Age
- 11y ago

Uni-Ball UB-150 Eye Micro Rollerball Pen 3-Pack 0.5 mm Tip Size Blue
- Price
- $15.24
- Rating
- 4.5/5
- Reviews
- 1,954
- Age
- 12y ago

Uni-Ball Zento Rollerball Pens Fine 0.7mm Blue Ink Ultra Smooth Writing Assorted Barrel Colors (Pack of 3)
- Price
- $24.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago
Trending
90-day click momentum
uni-ball Zento Gel Ink Rollerball Pens 12 Black Medium Point Smooth Writing Pens Colored Japanese Pens Zen Colors
- Price
- $62.87
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 1y ago

Uni-Ball Zento Rollerball Pens Fine 0.7mm Blue Ink Ultra Smooth Writing Assorted Barrel Colors (Pack of 3)
- Price
- $24.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

EYEYE G-103 Retractable Gel Pens Black 0.7mm 10 Pack Medium Point Gel Ink Pens Quick Drying 0.7 mm Fine Piont Ballpoint Pen Smooth Writing for Office School Supplies
- Price
- $36.29
- Rating
- 4.3/5
- Reviews
- 1,427
- Age
- 1y ago

Pilot BP1 Fine Ball Pen - Black
- Price
- $1.03
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 7y ago

Uniball Air Micro Pen Combo Set (2 Black + 2 Blue Pens) - (UBA 188 M)
- Price
- $22.94
- Rating
- 4.4/5
- Reviews
- 3,746
- Age
- 6y ago
Newest
by launch date
Uni-Ball Zento Rollerball Pens Fine 0.7mm Blue Ink Ultra Smooth Writing Assorted Barrel Colors (Pack of 3)
- Price
- $24.88
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 7mo ago

Uni-ball Zento Rollerball Pen Fine 0.7mm Water-Based Black Ink Ultra-Smooth with Reduced Friction (Pack of 1)
- Price
- $6.83
- Rating
- 4.6/5
- Reviews
- 16
- Age
- 1y ago

Dolphin GP780 Ball Pen 0.7mm Pack of 36 Smooth Writing Black Ink Pens Comfortable Grip Office & School Ballpoint Pens
- Price
- $14.19
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

EYEYE G-103 Retractable Gel Pens Black 0.7mm 10 Pack Medium Point Gel Ink Pens Quick Drying 0.7 mm Fine Piont Ballpoint Pen Smooth Writing for Office School Supplies
- Price
- $36.29
- Rating
- 4.3/5
- Reviews
- 1,427
- Age
- 1y ago

uni-ball Zento Gel Ink Rollerball Pens 4 Black Medium Point Smooth Writing Pens Colored Japanese Pens Muted Colors
- Price
- $28.20
- Rating
- 4.7/5
- Reviews
- 1,196
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
61
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
41%
Top 20: 79%
Open market
14%
- uni-ball68%
- Cello5%
- Faber-Castell4%
- TAKA PRYOR3%
- uni3%
- Pilot3%
- Open — no brand owns it (11 brands, 14%)
Demand
Black Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 13.5×
Search terms
Top Black Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- uniball pens33K/yr
- black pen22K/yr
- uni-ball13K/yr
- uniball11K/yr
- black pens10K/yr
- uni ball pen7K/yr
- uniball pen4K/yr
Reviews and returns
What reviews say buyers love and hate about Black Pen
We read the reviews and the return reasons for every product selling here.
“Medium quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Black Pen questions
Answered from the same tracked data.









