2026 planner
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.43avg listing price — sweet spot $15–$100
Price range
Incredible$22.13–$69.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good717.37avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 59K searches
Growth
Bad-72.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, 2026 planner is a $100K/yr Amazon United Arab Emirates market (59K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
2026 planner market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #123
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 29.0%
- Avg brand age
- 18 months
- Avg seller age
- 9 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10
Sellers
14
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
10%
- DoubleCare42%
- STOBOK19%
- FIS14%
- Generic6%
- Amazon Basics5%
- YelaJoy4%
- Open — no brand owns it (4 brands, 10%)
Demand
Weekly Amazon search volume, last 29 weeks — -72.9% search growth over the last 90 days.Top 2026 planner search terms
- 2026 diary24K/yr
- 20267K/yr
- diary 202620K/yr
- agenda 20268K/yr
Top 2026 planner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
STOBOK 2026 Daily Weekly Calendar Planner Notebook with Bookmarks Academic Time Management Organizer for Diary Journal Agenda Grey
STOBOK$34.874.4★44 rev
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
DoubleCare$52.234.6★6 rev
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)
DoubleCare$51.014.6★1,254 rev
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Blue)
DoubleCare$54.544.6★1,254 rev
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Dark Green)
DoubleCare$51.834.6★1,254 rev
Newest
by launch date
Kawns 2026 Professional Agenda PU Leather Hardcover for Working Professionals A5 Page Per Day Planner (Dark Chestnut)
Generic$69.127 rev
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
DoubleCare$52.236 rev
A5 lined leather diary 5.9 inches X 8.4 inches personalized hardcover diary 360 pages of 80Gsm thick straight edge paper suitable for travel business school work and writing (brown)
ALDAILY-MART$30.195 rev
YelaJoy 2026 Planner Weekly and Monthly Calendar Planner Book January 2026 - December 2026 Hardcover Spiral Planner with Monthly Tabs Notes Pages Perfect for Women & Men A5 (6.4 x 8.5)
YelaJoy$45.630 rev
Amazon Basics Shagreen Journal 2-Pack Black/Brown
Amazon Basics$30.511,857 rev
Trending
90-day click momentum
Class of 2026 Graduation Cap Enamel Pin Black Gold Gift Idea for Students End of School Class Congrats Congratulations Surprise Presents for him her Women Men University College Degree
Generic$26.015.0★
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Pink)
DoubleCare$51.014.6★
2026 Planner Daily and Monthly A5 Planner 400 Pages Flexible Seal Thick Cover Color Index Pages Suitable for Office School and Home (Green)
DoubleCare$52.234.6★
Collins Essentials 12 Month Mid/Academic Year Planner July 2025-July 2026 Day-to-Page Appointments Diary A4 Hard Cover Yellow
Collins$45.084.5★
2026 Weekly Monthly and Daily Planner A5 Notebooks with Elastic Closure Thick Cover Paper for Office School Home 388 Pages (Dark Green)
DoubleCare$51.834.6★
What buyers say about 2026 planner
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice product”
“Good material and quality”
“bright colors”
“Great for gifts”
What buyers complain about
“expensive for the price”
Top return reasons
Common questions
- Is 2026 planner profitable to sell on Amazon United Arab Emirates?
- The niche generates $100K/yr across 19 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -72.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the 2026 planner niche?
- 10 brands and 14 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in 2026 planner?
- Top complaints mined from reviews: القيمة مقابل المال. The return rate is 2.5%.
- What does it cost to enter the 2026 planner niche?
- Listings span $22.13–$69.12; the average listing price is $38.43 (sweet spot $15–$100). The average incumbent carries 717 reviews — the moat a new listing must climb.