wok
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$137.49avg listing price — sweet spot $15–$100
Review moat
Good1,263.69avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 89K searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Price range
Bad$20.47–$483.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Arab Emirates niche tracking, wok is a $100K/yr Amazon United Arab Emirates market (89K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Feb–Nov. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
wok market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $103K–$137K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 63%
- Out of stock
- 9.1%
- Avg brand age
- 50 months
- Avg seller age
- 41 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
28 rising
Sellers
75
Top-5 brand share
51%
Top 20: 89%
Top-5 click share
35%
Top 20: 73%
Open market
44%
- T-Fal15%
- Angju10%
- LENND10%
- YOSUKATA10%
- Royalford6%
- --5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 1.6×
Top wok search terms
- wok pan33K/yr
- wok33K/yr
- wok pan with lid11K/yr
- stainless steel wok6K/yr
- carbon steel wok6K/yr
Top wok products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
T-fal Wok Non-Stick Frying Pan 28cm Blue
T-Fal$79.984.6★1,424 rev
Angju Carbon Steel Wok 30cm Wok Pan with Lid and Spatula Nonstick Woks and Stir-fry Pans No Chemical Coated Flat Bottom Chinese Wok for Induction Electric Gas All Stoves black
Angju$90.094.0★95 rev
LENND Nonstick Wok Pan Hybrid 32CM Wok with Handles Deep Frying Pan Stainless Steel Cookware Woks & Stir-fry pans Honeycomb Cooking Pot Compatible with All Cooktops Dishwasher Safe
LENND$150.650.0★0 rev
YOSUKATA 34 cm Blue Carbon Steel Wok Pan Pre-Seasoned Flat Bottom Wok Compatible with open fire gas electric ceramic induction cooktops - Traditional Chinese Pan for Stir Fry BBQ Grill Camping
YOSUKATA$354.244.2★2,715 rev
Chinese Iron Wok Cast Iron Pan Non-Stick Pan Carbon Steel Flat Bottom Wok for Induction Cooker Gas Stove (Size : 36cm/14.1in)
--$63.084.5★2 rev
Newest
by launch dateLENND Nonstick Wok Pan Hybrid 32CM Wok with Handles Deep Frying Pan Stainless Steel Cookware Woks & Stir-fry pans Honeycomb Cooking Pot Compatible with All Cooktops Dishwasher Safe
LENND$150.650 rev
Stainless Steel Wok pan 32CM Hybrid Woks & Stir-fry Pans Nonstick Cookware with Lid Deep Frying Pan Large Kadai Skillet Saute Pan Cooking Pot Compatible with All Cooktops Dishwasher Safe
Generic$112.431 rev
T-fal Wok Non-Stick Frying Pan 28cm Blue
T-Fal$79.981,424 rev
LENND Stainless Steel Wok pan 32CM Hybrid Woks & Stir-fry Pans Nonstick Cookware with Lid Deep Frying Pan Large Kadai Skillet Saute Pan Cooking Pot Compatible with All Cooktops Dishwasher Safe
LENND$146.057 rev
Berghoff Balance Non-stick Ceramic Wok Pan 11 4.4qt. with Multifunctional Glass Lid Recycled Aluminum CeraGreen Non-toxic Coating Stay-cool Handle Induction Pan Moonmist
Berghoff$188.4541 rev
Trending
90-day click momentumLENND Nonstick Wok Pan Hybrid 32CM Wok with Handles Deep Frying Pan Stainless Steel Cookware Woks & Stir-fry pans Honeycomb Cooking Pot Compatible with All Cooktops Dishwasher Safe
LENND$150.650.0★
Stainless Steel Wok pan 32CM Hybrid Woks & Stir-fry Pans Nonstick Cookware with Lid Deep Frying Pan Large Kadai Skillet Saute Pan Cooking Pot Compatible with All Cooktops Dishwasher Safe
Generic$112.435.0★
BIELMEIER Wok Pan 12.5 Woks and Stir Fry Pans with lid Carbon Steel Wok with Cookware Accessories Flat Bottom Suits for all Stoves
BIELMEIER$222.134.4★
T-fal Wok Non-Stick Frying Pan 28cm Blue
T-Fal$79.984.6★
Tefal Jamie Oliver Quick & Easy E3031944 Stainless Steel 28cm Induction Wok Silver
T-Fal$127.024.7★
What buyers say about wok
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Good to use”
“Great addition to Kitchen”
“its a legit wok with nitride or blued coating literally undergone high heat treatment”
“Better than expected”
“Very good quality and durable”
“Heat distribution is good too”
“Excellent for cooking”
“easy to clean”
“No more sticking”
What buyers complain about
“Rusty Wok”
“Didnt last even 1 month”
“Need to improve”
“not thick”
“Poor”
“It is worst ceramic utensils”
“Inner coating started to peel off only after 2 use”
“then will make this super sticky”
Top return reasons
Common questions
- Is wok profitable to sell on Amazon United Arab Emirates?
- The niche generates $100K/yr across 49 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the wok niche?
- 28 brands and 75 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in wok?
- Top complaints mined from reviews: الصدأ/التآكل, متانة, الصيانة والإصلاح. The return rate is 5.4% — above our launch gate.
- When does demand for wok peak?
- Demand peaks in Feb–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the wok niche?
- Listings span $20.47–$483.38; the average listing price is $137.49 (sweet spot $15–$100). The average incumbent carries 1,264 reviews — the moat a new listing must climb.