Water Filter
MaybeThe products selling today average only 4.3★. But prices span $28.78–$2849.38, mostly outside the sweet spot, so Water Filter is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 265 Kitchen niches · +2 vs the category median of 4951
- Market size
- $745K/yr217K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 40%top-5 click share · 23 brands · 88 sellers
Flapen Score
Water Filter against its category
The dotted line is the Kitchen average. Past it, Water Filter is stronger. Inside it, weaker.
Market
The Water Filter market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Water Filter 217K times last year and spent an estimated $745K. The top 5 brands take 59% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
0.9% of searches ended in a purchase last week.
Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $745K a year.
- Searches, last 12 months
- 217K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $745Ka year
- Peak month
- March1.5× the quietest month
- Top search term
- water filter93K searches a year
02 · Price
A sale here is worth $360.77.
Listings sell for $360.77 on average, from $28.78 to $2849.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $360.77 that is $0 to $36K a year per listing.
- Average price
- $360.77above the $15 to $100 sweet spot
- Price range
- $28.78–$2849.38
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$36K
- Returns
- 2.5%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #44 within Kitchen. It carries 1,877 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 81%
- Out of stock, average day
- 5.7%
- Average rank
- #44in Kitchen
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 1,877per listing
- Listings tracked
- 47
04 · Newcomers
Amazon counts 4 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Water Filter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gluckluz Under Sink Water Filter System 5 Stage Drinking Water Purification 0.01μm Ultra Filtration with Real-time Pressure Gauge Remove 99.99% of Contaminants Pb Hg Cd Cadmium Chlorine
- Price
- $237.99
- Rating
- 3.8/5
- Reviews
- 14
- Age
- 1y ago

Philips Water AWP1775 in-Line Shower Filter and 1 Replacement Cartridge 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- $118.86
- Rating
- 4.2/5
- Reviews
- 7,810
- Age
- 6y ago

Puri Pro Drinking Water Filtration System - Water Purifier For Municipality Water - Removes All Impurities From Water (Triple Filter)
- Price
- $192.26
- Rating
- 4.0/5
- Reviews
- 155
- Age
- 7y ago

PHILIPS On-tap Water Filter AWP3703 X-Guard Vertical Filteration Easy Installation 1000L Capacity
- Price
- $87.67
- Rating
- 4.0/5
- Reviews
- 5,188
- Age
- 5y ago

GROLIGH Shower Filter 20 Stage Showerhead Filter for Hard Water Shower Water Filter with 2 Replaceable Filter Cartridges for Removing Chlorine Fluoride Polished Chrome
- Price
- $29.48
- Rating
- 3.8/5
- Reviews
- 2,370
- Age
- 3y ago
Trending
90-day click momentum
Classic 3-Stage Under Sink Water Filtration System for Drinking Tankless High Capacity Sediment + GAC + Carbon | High Flow Water Purifier for Home Office Cafeteria and restaurants.
- Price
- $189.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tappwater Countertop Water Purifier 3.2L Capacity 7-stage Reverse Osmosis filtration technology Effectively Reduces Chlorine & Bacteria Instant Hot Water Dispenser Swedish Mineral Rock TCTN101.
- Price
- $1348.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

AUT1216 Philips Ultra-Slim Under-the-Sink Water Filtration System 9.9 cm Length White
- Price
- $562.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Premium Faucet Water Filter for Sink 4-in-1 Tap Water Purifier with Chlorine Removal & Water Softening System Long-Lasting Kitchen & Bathroom Faucet Filter
- Price
- $49.85
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago

Waterdrop WD-UL12A Water Filter For Sink Water Purifier For Drinking
- Price
- $186.49
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 11mo ago
Newest
by launch date
Classic 3-Stage Under Sink Water Filtration System for Drinking Tankless High Capacity Sediment + GAC + Carbon | High Flow Water Purifier for Home Office Cafeteria and restaurants.
- Price
- $189.96
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Tappwater Countertop Water Purifier 3.2L Capacity 7-stage Reverse Osmosis filtration technology Effectively Reduces Chlorine & Bacteria Instant Hot Water Dispenser Swedish Mineral Rock TCTN101.
- Price
- $1348.85
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

AUT1216 Philips Ultra-Slim Under-the-Sink Water Filtration System 9.9 cm Length White
- Price
- $562.43
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Premium Faucet Water Filter for Sink 4-in-1 Tap Water Purifier with Chlorine Removal & Water Softening System Long-Lasting Kitchen & Bathroom Faucet Filter
- Price
- $49.85
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 7mo ago

AQUAPHOR On Tap Water Filter Modern H (for hard water) White
- Price
- $173.09
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 40% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
88
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
40%
Top 20: 79%
Open market
35%
- PHILIPS28%
- Gluckluz9%
- Generic8%
- Puri Pro8%
- GROLIGH6%
- generic6%
Demand
Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Water Filter search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- water filter93K/yr
- water filter for drinking42K/yr
- filter20K/yr
- water purifier for home drinking22K/yr
- فلتر ماء للشرب11K/yr
- فلتر ماء13K/yr
- فلتر6K/yr
- drinking water filter5K/yr
- filter water4K/yr
Reviews and returns
What reviews say buyers love and hate about Water Filter
We read the reviews and the return reasons for every product selling here.
“You could probably get better for cheaper”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Water Filter questions
Answered from the same tracked data.









