Utensils
MaybeThe top 5 brands take only 46% of clicks. But demand is soft, at -16.7% this quarter, so Utensils is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 265 Kitchen niches · +3 vs the category median of 4952
- Market size
- $240K/yr178K searches / yr
- 90-day growth
- -16.7%search demand this quarter
- Competition
- 41%top-5 click share · 35 brands · 122 sellers
Flapen Score
Utensils against its category
The dotted line is the Kitchen average. Past it, Utensils is stronger. Inside it, weaker.
Market
The Utensils market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Utensils 178K times last year and spent an estimated $240K. The top 5 brands take 46% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $240K a year.
- Searches, last 12 months
- 178K
- Growth, 90 days vs prior 90
- -16.7%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $240Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- utensils36K searches a year
02 · Price
A sale here is worth $73.90.
Listings sell for $73.90 on average, from $9.18 to $204.73. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $73.90 that is $0 to $7K a year per listing.
- Average price
- $73.90inside the $15 to $100 sweet spot
- Price range
- $9.18–$204.73
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 2.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #66 within Kitchen. It carries 3,058 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 98%
- Out of stock, average day
- 9.3%
- Average rank
- #66in Kitchen
- Average rating
- 4.40 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,058per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Utensils products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

Arabest Silicone Cooking Utensil Set Silicone Kitchen Utensil Set-13pcs Wooden Handles Utensils Tool for Nonstick Cookware Non Toxic Heat Resistant Kitchen Tools Set With Storage Bucket And Lid Rest
- Price
- $63.15
- Rating
- 4.5/5
- Reviews
- 388
- Age
- 5y ago

Umite Chef Kitchen Utensils Set 15 Pieces Silicone Heat Resistant Non-Stick BPA Free Stainless Steel Handle Spatula Spoon Tongs Whisk Cookware
- Price
- $73.21
- Rating
- 4.5/5
- Reviews
- 24,856
- Age
- 6y ago

AOTHOD Silicone Cooking Utensils Set - 446F Heat Resistant Kitchen Utensils Turner Tongs Spatula Spoon Brush Whisk Kitchen Utensil Gadgets Tools Set for Nonstick Cookware Dishwasher Safe (BPA Free)
- Price
- $108.75
- Rating
- 4.6/5
- Reviews
- 19,497
- Age
- 5y ago

ZeeSquare 19-Piece Silicone Kitchen Utensil Set Heat-Resistant Cooking Tools with Wooden Handles - Nonstick & BPA-Free Stainless Steel Kitchen Utensil Set with Holder
- Price
- $75.80
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

SKY-TOUCH Silicone Spatula Set - 6 Piece Non-Stick Rubber Spatula Set Heat-Resistant Spatula Kitchen Utensils Set for Cooking Baking and Mixing
- Price
- $17.39
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 3y ago

Home-Brand Home Brand Silicone Cooking Kitchen 12PCS Wooden Utensils Tool for Nonstick Cookware Set with Bamboo Wood Handles Cookware Non-Toxic Turner Tongs Spatula Spoon Green BD-AMZ-14
- Price
- $26.21
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 2y ago

N/N Wooden Non-Stick Kitchen Pan Toolset 7 Pieces Set 100% Natural Teak Kitchen Utensils Spatula Wooden Cooking Utensils Spoons Fried Spatula and Salad Fork
- Price
- $82.31
- Rating
- 4.6/5
- Reviews
- 2,082
- Age
- 5y ago

ComCreate Silicone Cooking Kitchen 11PCS Wooden Utensils Tool for Nonstick Cookware Cooking Utensils Set with Bamboo Wood Handles for Nonstick CookwareNon Toxic Turner Tongs Spatula Spoon Set
- Price
- $31.23
- Rating
- 4.3/5
- Reviews
- 804
- Age
- 7y ago
Newest
by launch date
Royalford RF12957 7-Piece Silicone Kitchen Utensils Set with Wooden Handles Heat-Resistant Cooking Tools with Holder Spatula Turner Ladle Oil Brush Whisk & Food Tongs
- Price
- $22.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago

35Pcs Silicone Cooking Utensils Set Kitchen Utensils Set Chef Heat Resistant Kitchen Utensil Spatula Set for Nonstick Cookware Wooden Handles Kitchen Gadgets Tools Set (Khaki)
- Price
- $86.30
- Rating
- 4.4/5
- Reviews
- 6
- Age
- 7mo ago

E-far Cooking Utensils Set 10-Piece Stainless Steel Kitchen Utensils with Holder Metal Heat Resistant Kitchen Cookware Tool Spatula Set for Cooking Easy Clean & Dishwasher Safe
- Price
- $75.89
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 1y ago

Wooden Kitchen Utensils Set Natural Teak Wooden Cooking Spoons & Tools with Cooking Spoons Turner Ladle & Holder Comfort Grip ملاعق خشبية للمطبخ
- Price
- $134.56
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 1y ago

ZeeSquare 19-Piece Silicone Kitchen Utensil Set Heat-Resistant Cooking Tools with Wooden Handles - Nonstick & BPA-Free Stainless Steel Kitchen Utensil Set with Holder
- Price
- $75.80
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
35 falling
Sellers
122
Top-5 brand share
46%
Top 20: 88%
Top-5 click share
41%
Top 20: 80%
Open market
49%
- Royalford13%
- Arabest12%
- Umite Chef9%
- E-far6%
- AOTHOD5%
- ZeeSquare5%
Demand
Utensils search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Utensils search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- utensils36K/yr
- kitchen utensils45K/yr
- cooking utensils set24K/yr
- kitchen utensils set20K/yr
- spatula set9K/yr
- utensil set10K/yr
- cooking utensils8K/yr
- silicone spatula set8K/yr
- silicone kitchen utensils set5K/yr
- utensils set4K/yr
Reviews and returns
What reviews say buyers love and hate about Utensils
We read the reviews and the return reasons for every product selling here.
“material is a bit too soft”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Utensils questions
Answered from the same tracked data.









