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Tupperware

Fail

Prices span $12.35–$566.02, mostly outside the sweet spot, so Tupperware is a Fail.

Flapen Score
47
47 / 100
Ranks 170 of 265 Kitchen niches · −2 vs the category median of 49
Market size
$255K/yr140K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
28%top-5 click share · 16 brands · 79 sellers

Flapen Score

Tupperware against its category

The dotted line is the Kitchen average. Past it, Tupperware is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tupperware market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tupperware 140K times last year and spent an estimated $255K. The top 5 brands take 90% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $255K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
2.3%
Market size, estimated
$255Ka year
Peak month
September1.7× the quietest month
Top search term
tupperware60K searches a year

02 · Price

A sale here is worth $80.39.

Listings sell for $80.39 on average, from $12.35 to $566.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $80.39 that is $0 to $8K a year per listing.

Average price
$80.39inside the $15 to $100 sweet spot
Price range
$12.35–$566.02
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.1%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #309 within Kitchen. It carries 2,463 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
79%
Out of stock, average day
6.6%
Average rank
#309in Kitchen
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,463per listing
Listings tracked
61

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Tupperware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$8K$15K$23K$31K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

79

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

28%

Top 20: 65%

Open market

8%

  • Pyrex38%
  • Tupperware29%
  • Vtopmart14%
  • Tycom6%
  • BeyondLuv2%
  • Purfex2%
  • Open — no brand owns it (10 brands, 8%)

Demand

Tupperware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Tupperware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tupperware60K/yr
  • pyrex37K/yr
  • tupperware containers23K/yr
  • pyrex with lid14K/yr
  • بايركس8K/yr

Reviews and returns

What reviews say buyers love and hate about Tupperware

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
43%of negative reviews mention “الحجم الكلي”
2.1%of orders come back
“not large”
A buyer, on “الحجم الكلي”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Tupperware questions

Answered from the same tracked data.