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Tongs

a small market ($60K/yr) — Tongs doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 133 of 265 Kitchen niches · on the category median

Market size 15Growth 18Conversion 68Competition 63Returns 69Price range 85Avg price 95Brand share 36Review moat 65Quality gap 52
This niche Category average · 265 niches

Is Tongs profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Tongs is a $60K/yr Amazon United Arab Emirates market (38K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 49/100.

Tongs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.1% over the last 90 days and 6.2% of searches end in a purchase.

$60K

revenue / yr

Units sold / yr4K
Search volume / yr-14.1%38K
Conversion rate6.2%
Avg price$25.91

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers18 · 42
Top-5 product click share47%
Open market17%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement69%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews901

Top Tongs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

42

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

14%

  • Royalford27%
  • U-Taste20%
  • Tramontina15%
  • Delcasa13%
  • RAJ8%
  • MARKQ3%
  • Open — no brand owns it (12 brands, 14%)

Tongs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume38KCVR6.2%Products36Brands18Top 5 Brands83%OOS Rate14.2%Rating4.4★Reviews901Avg BSR#91
1K600Black Friday '25Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top Tongs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tongs18K/yr
  • tong9K/yr
  • kitchen tongs5K/yr
  • tongs for cooking6K/yr

What reviews say buyers love and hate about Tongs

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة61%

Good quality

المنتج المعلن عنه مقابل المنتج الفعلي17%

As described

القيمة مقابل المال6%

Fantastic Price

جودة القلي6%

True colour and very useful for our air fryer, even salad

متانة6%

Quality looks good and durable

Tongs return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
56%
2الجودة الشاملة
17%
3الوزن ثقيل
5%
4مقاومة للخدش
4%
5المنتج المعلن عنه مقابل المنتج الفعلي
3%

Common Tongs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tongs 49/100 on Amazon United Arab Emirates — Skip it. The niche generates $60K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -14.1% over the last 90 days.
Tongs sells for $25.91 on average on Amazon United Arab Emirates, inside our $15–$100 sweet spot. Listings span $2.44–$98.58. The average incumbent carries 901 reviews — the moat a new listing must climb.