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Tongs

Fail

Shoppers spend only $60K a year here, so Tongs is a Fail.

Flapen Score
49
49 / 100
Ranks 133 of 265 Kitchen niches · on the category median
Market size
$60K/yr38K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
47%top-5 click share · 18 brands · 42 sellers

Flapen Score

Tongs against its category

The dotted line is the Kitchen average. Past it, Tongs is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tongs market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Tongs 38K times last year and spent an estimated $60K. The top 5 brands take 83% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $60K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
6.2%
Market size, estimated
$60Ka year
Top search term
tongs18K searches a year

02 · Price

A sale here is worth $25.91.

Listings sell for $25.91 on average, from $2.44 to $98.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $25.91 that is $0 to $3K a year per listing.

Average price
$25.91inside the $15 to $100 sweet spot
Price range
$2.44–$98.58
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.2%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #91 within Kitchen. It carries 901 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
97%
Out of stock, average day
14.2%
Average rank
#91in Kitchen
Average rating
4.44 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
901per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tongs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

42

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

14%

  • Royalford27%
  • U-Taste20%
  • Tramontina15%
  • Delcasa13%
  • RAJ8%
  • MARKQ3%
  • Open — no brand owns it (12 brands, 14%)

Demand

Tongs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Black Friday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.5× · 10 of 12 months tracked

Search terms

Top Tongs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tongs18K/yr
  • tong9K/yr
  • kitchen tongs5K/yr
  • tongs for cooking6K/yr

Reviews and returns

What reviews say buyers love and hate about Tongs

We read the reviews and the return reasons for every product selling here.

61%of positive reviews mention “الجودة الشاملة”
2.2%of orders come back
“Good quality”
A buyer, on “الجودة الشاملة”61% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Tongs questions

Answered from the same tracked data.