Toaster
brand-locked demand (top 5 brands take 91% of clicks) — Toaster doesn't clear our bar today.
Flapen Score
Ranks 133 of 265 Kitchen niches · on the category median
Is Toaster profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Toaster is a $1.1M/yr Amazon United Arab Emirates market (333K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.
Toaster: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.4% over the last 90 days and 3.2% of searches end in a purchase.
$1.1M
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 19 products
Top Toaster products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Geepas 2 Slice Bread Toaster Variable Browning Setting GBT36515 | Cancel Function | Removable Crumb Tray | Wide Slots and High Lift Feature | Cord Storage
- Price
- $38.24
- Rating
- 4.2/5
- Reviews
- 617
- Age
- 6y ago
BLACK+DECKER Toaster 2-Slice 1050W Stainless Steel Dual-Side Heating 6 Browning Levels Defrost Reheat Cancel Functions Wide 36mm Slots Removable Crumb Tray Sleek Design Black - ET244-B5
- Price
- $86.22
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 2y ago
Philips Toaster Viva Collection - 2 Extra Wide Slots 7 Browning Levels Built-in Bun Warmer Auto-Shut Cancel Button Defrost Function Metal/Black - HD2637/91
- Price
- $138.70
- Rating
- 4.5/5
- Reviews
- 65,894
- Age
- 9y ago
Trending
90-day click momentum
MOZZARE 2-Slice Bread Toaster 650W Stainless Steel Extra-Wide Slot Toaster with 6 Browning Levels Removable Crumb Tray & Cancel Function Compact Design for Modern Kitchens
- Price
- $44.38
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
KENWOOD Toaster 2 Slice Bread Toaster with Integrated Bun Warmer Adjustable Browning Control Removable Crumb Tray for Easier Cleaning Automatic Pop Up & Cancel Function TCP01.A0WH White
- Price
- $80.15
- Rating
- 4.3/5
- Reviews
- 324
- Age
- 6y ago
Feller Germany Retro Style 2-Slice Toaster 815 W Steel Body Dust Cover & foldable Bun Warmer Defrost Reheat & Cancel Function Removable Crumb Tray TO290 2Y Guarantee UAE Version (Cream)
- Price
- $183.45
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 3y ago
Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Newest
by launch dateMOZZARE 2-Slice Bread Toaster 650W Stainless Steel Extra-Wide Slot Toaster with 6 Browning Levels Removable Crumb Tray & Cancel Function Compact Design for Modern Kitchens
- Price
- $44.38
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago
Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Nutricook 2-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 850W 2-Year Warranty TS201
- Price
- $152.61
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago
BLACK+DECKER Toaster 2-Slice 1050W Stainless Steel Dual-Side Heating 6 Browning Levels Defrost Reheat Cancel Functions Wide 36mm Slots Removable Crumb Tray Sleek Design Black - ET244-B5
- Price
- $86.22
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
6%
- PHILIPS44%
- BLACK+DECKER18%
- Nutricook14%
- Geepas9%
- Olsenmark6%
- Feller3%
- Open — no brand owns it (3 brands, 6%)
Toaster demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Toaster search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- toaster219K/yr
- bread toaster48K/yr
- toster31K/yr
- توستر7K/yr
- toasters7K/yr
- تويتر5K/yr
- philips toaster5K/yr
- toaster 2 slice11K/yr
What reviews say buyers love and hate about Toaster
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Excellent product”
“Good toaster,”
“Best Value”
“gets the job done”
“Good and beautiful design”
What buyers complain about
89% of reviews“Broke”
“no heating”
“Poor quality”
“small”
“going more expensive”
Toaster return rate & reasons
Why buyers send it back, as a share of all return requests.
3.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Toaster questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
