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Toaster

Fail

The top 5 brands take 91% of clicks, so Toaster is a Fail.

Flapen Score
49
49 / 100
Ranks 133 of 265 Kitchen niches · on the category median
Market size
$1.1M/yr333K searches / yr
90-day growth
+3.4%search demand this quarter
Competition
59%top-5 click share · 9 brands · 38 sellers

Flapen Score

Toaster against its category

The dotted line is the Kitchen average. Past it, Toaster is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toaster market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Toaster 333K times last year and spent an estimated $1.1M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
333K
Growth, 90 days vs prior 90
+3.4%
Conversion, latest week
3.2%
Market size, estimated
$1.1Ma year
Peak month
November1.7× the quietest month
Top search term
toaster219K searches a year

02 · Price

A sale here is worth $106.60.

Listings sell for $106.60 on average, from $35.60 to $183.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $106.60 that is $27K to $53K a year per listing.

Average price
$106.60above the $15 to $100 sweet spot
Price range
$35.60–$183.45
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$27K–$53K
Returns
3.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #23 within Kitchen. It carries 3,816 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.6%
Average rank
#23in Kitchen
Average rating
4.19 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
3,816per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$114K$228K$342K$456K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

6%

  • PHILIPS44%
  • BLACK+DECKER18%
  • Nutricook14%
  • Geepas9%
  • Olsenmark6%
  • Feller3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toaster219K/yr
  • bread toaster48K/yr
  • toster31K/yr
  • توستر7K/yr
  • toasters7K/yr
  • تويتر5K/yr
  • philips toaster5K/yr
  • toaster 2 slice11K/yr

Reviews and returns

What reviews say buyers love and hate about Toaster

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
26%of negative reviews mention “متانة”
3.3%of orders come back
“Broke”
A buyer, on “متانة”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Toaster questions

Answered from the same tracked data.