- Flapen Score
- 49 / 100Ranks 133 of 265 Kitchen niches · on the category median49
- Market size
- $1.1M/yr333K searches / yr
- 90-day growth
- +3.4%search demand this quarter
- Competition
- 59%top-5 click share · 9 brands · 38 sellers
Flapen Score
Toaster against its category
The dotted line is the Kitchen average. Past it, Toaster is stronger. Inside it, weaker.
Market
The Toaster market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Toaster 333K times last year and spent an estimated $1.1M. The top 5 brands take 91% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.
- Searches, last 12 months
- 333K
- Growth, 90 days vs prior 90
- +3.4%
- Conversion, latest week
- 3.2%
- Market size, estimated
- $1.1Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- toaster219K searches a year
02 · Price
A sale here is worth $106.60.
Listings sell for $106.60 on average, from $35.60 to $183.45. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $106.60 that is $27K to $53K a year per listing.
- Average price
- $106.60above the $15 to $100 sweet spot
- Price range
- $35.60–$183.45
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $27K–$53K
- Returns
- 3.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #23 within Kitchen. It carries 3,816 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #23in Kitchen
- Average rating
- 4.19 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 3,816per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago

Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago

Geepas 2 Slice Bread Toaster Variable Browning Setting GBT36515 | Cancel Function | Removable Crumb Tray | Wide Slots and High Lift Feature | Cord Storage
- Price
- $38.24
- Rating
- 4.2/5
- Reviews
- 617
- Age
- 6y ago

BLACK+DECKER Toaster 2-Slice 1050W Stainless Steel Dual-Side Heating 6 Browning Levels Defrost Reheat Cancel Functions Wide 36mm Slots Removable Crumb Tray Sleek Design Black - ET244-B5
- Price
- $86.22
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 2y ago

Philips Toaster Viva Collection - 2 Extra Wide Slots 7 Browning Levels Built-in Bun Warmer Auto-Shut Cancel Button Defrost Function Metal/Black - HD2637/91
- Price
- $138.70
- Rating
- 4.5/5
- Reviews
- 65,894
- Age
- 9y ago
Trending
90-day click momentum
MOZZARE 2-Slice Bread Toaster 650W Stainless Steel Extra-Wide Slot Toaster with 6 Browning Levels Removable Crumb Tray & Cancel Function Compact Design for Modern Kitchens
- Price
- $44.38
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago

KENWOOD Toaster 2 Slice Bread Toaster with Integrated Bun Warmer Adjustable Browning Control Removable Crumb Tray for Easier Cleaning Automatic Pop Up & Cancel Function TCP01.A0WH White
- Price
- $80.15
- Rating
- 4.3/5
- Reviews
- 324
- Age
- 6y ago

Feller Germany Retro Style 2-Slice Toaster 815 W Steel Body Dust Cover & foldable Bun Warmer Defrost Reheat & Cancel Function Removable Crumb Tray TO290 2Y Guarantee UAE Version (Cream)
- Price
- $183.45
- Rating
- 4.1/5
- Reviews
- 121
- Age
- 3y ago

Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago
Newest
by launch date
MOZZARE 2-Slice Bread Toaster 650W Stainless Steel Extra-Wide Slot Toaster with 6 Browning Levels Removable Crumb Tray & Cancel Function Compact Design for Modern Kitchens
- Price
- $44.38
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 4mo ago

Nutricook 4-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 1450W 2-Year Warranty TS401
- Price
- $179.37
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago

Nutricook 2-Slice Smart Toaster with 6 Browning Levels Auto Shut-Off Reheat Defrost Bun Warmer & Favorite Button | Bagel Waffle Pastry Muffin Modes | Stainless Steel 850W 2-Year Warranty TS201
- Price
- $152.61
- Rating
- 4.3/5
- Reviews
- 217
- Age
- 1y ago

Philips Toaster - 650W 6 Adjustable Browning Levels 2 Slice Capacity Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $85.82
- Rating
- 4.3/5
- Reviews
- 159
- Age
- 1y ago

BLACK+DECKER Toaster 2-Slice 1050W Stainless Steel Dual-Side Heating 6 Browning Levels Defrost Reheat Cancel Functions Wide 36mm Slots Removable Crumb Tray Sleek Design Black - ET244-B5
- Price
- $86.22
- Rating
- 4.3/5
- Reviews
- 269
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
6%
- PHILIPS44%
- BLACK+DECKER18%
- Nutricook14%
- Geepas9%
- Olsenmark6%
- Feller3%
- Open — no brand owns it (3 brands, 6%)
Demand
Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toaster219K/yr
- bread toaster48K/yr
- toster31K/yr
- توستر7K/yr
- toasters7K/yr
- تويتر5K/yr
- philips toaster5K/yr
- toaster 2 slice11K/yr
Reviews and returns
What reviews say buyers love and hate about Toaster
We read the reviews and the return reasons for every product selling here.
“Broke”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toaster questions
Answered from the same tracked data.









