strainer
Worth a lookShows a sweet-spot price point ($23.62 avg), but soft demand (-14.6% this quarter) keeps it on the watch list.
Avg price
Incredible$23.62avg listing price — sweet spot $15–$100
Price range
Great$6.93–$69.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,959.04avg incumbent reviews — the moat a new listing must climb
Market size
Okay$152K$152K/yr · 115K searches
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, strainer is a $152K/yr Amazon United Arab Emirates market (115K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
strainer market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $142K–$189K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #93
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 7.0%
- Avg brand age
- 43 months
- Avg seller age
- 88 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
63
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
56%
Top 20: 92%
Open market
27%
- MOMENT23%
- Jojeys22%
- RAJ11%
- ECVV7%
- E-far6%
- Fancymay5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top strainer search terms
- strainer46K/yr
- colander17K/yr
- sieve11K/yr
- strainer for kitchen13K/yr
- strainer stainless steel7K/yr
- stainer5K/yr
- mesh strainer4K/yr
- colander stainless steel5K/yr
- stainless steel strainer4K/yr
- pasta strainer4K/yr
Top strainer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Jojeys Sieves and Strainers Set - Metal Sieve Stainless Steel Fine Mesh Strainer | Pack of 3 Kitchen Mesh Sive Cooking Flour for Baking Rust Free Seive Dishwasher Safe SIV Colander
Jojeys$15.074.3★5,153 rev

MOMENT Multipurpose Stainless Steel Colander 25CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe
MOMENT$13.414.3★95 rev

Raj Steel Colander 24 cm Silver Vc0003 1 Pc
RAJ$15.174.2★137 rev

Stainless Steel Fine Mesh Strainers - Set of 3 Sizes Wire Sieve with Insulated Handle Kitchen Colander Food Preparation Flour Sifter Rice Pasta Strainer
Fancymay$32.124.7★4,615 rev

ECVV Stainless Steel Strainer Basket Fruit Vegetable Washing Bowl Metal Sink Strainer Mesh Colander Drain Net Basket | 26cm | SILVER
ECVV$12.723.9★21 rev
Newest
by launch date
SKY-TOUCH 3-Piece Stainless Steel Fine Mesh Strainer Set 20 cm 14 cm & 12 cm Durable Metal Sieves Kitchen Colander for Quinoa Rice Vegetables Baking and Straining Tea
SKY-TOUCH$13.932 rev

SKY-TOUCH Fine Mesh Strainer Set 3-Piece Stainless Steel Sieves (20cm 14cm 12cm) Durable with Handle for Kitchen Cooking Baking Flour Tea Juice Rice Quinoa & More
SKY-TOUCH$14.253 rev

E-far 3 Pack Colander for Kitchen Square Stainless Steel Metal Strainer Colander with Handle for Draining Food Pasta Vegetable Micro-Perforated & Elevated Feet Dishwasher Safe(2.4/4/6QT)
E-far$69.7186 rev

MOMENT Multipurpose Stainless Steel Colander 31.5 CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe
MOMENT$17.3395 rev

Portal AE Kitchen Sieve Stainless Steel Fine Mesh Strainer Food Flour Sifter 12 * 25.5 Cm (Silver)
Portal AE$8.021 rev
Trending
90-day click momentum
SKY-TOUCH Fine Mesh Strainer Set 3-Piece Stainless Steel Sieves (20cm 14cm 12cm) Durable with Handle for Kitchen Cooking Baking Flour Tea Juice Rice Quinoa & More
SKY-TOUCH$14.252.5★

SKY-TOUCH 3-Piece Stainless Steel Fine Mesh Strainer Set 20 cm 14 cm & 12 cm Durable Metal Sieves Kitchen Colander for Quinoa Rice Vegetables Baking and Straining Tea
SKY-TOUCH$13.935.0★

Portal AE Kitchen Sieve Stainless Steel Fine Mesh Strainer Food Flour Sifter 12 * 25.5 Cm (Silver)
Portal AE$8.024.0★

Collapsible Colander Set of 2 Silicone Kitchen Strainer Set Foldable Plastic & Rubber Draining Basket with Handles Perfect for Draining Pasta Vegetable and fruit for Kitchen and Travel Use
KASTWAVE$41.664.6★

MOMENT Multipurpose Stainless Steel Colander 31.5 CM Strainer Drainer with Handle for Kitchen/Draining Pasta/Rinsing Vegetables Fruits Heavy Duty & Dishwasher Safe
MOMENT$17.334.3★
What buyers say about strainer
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Easy to use”
“very happy size are very fit and useful”
“small holes so thin noodles won't leak through”
“It is also very convenient for washing vegetables and fruit”
“Great value for cost”
What buyers complain about
“Low quality”
“Small size”
“no dishwasher, it got rusty after two times”
“the color got dark after a few uses”
“The photos are misleading”
Top return reasons
Common questions
- Is strainer profitable to sell on Amazon United Arab Emirates?
- The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the strainer niche?
- 16 brands and 63 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in strainer?
- Top complaints mined from reviews: الجودة الشاملة, الحجم الكلي, الصدأ/التآكل. The return rate is 3.8%.
- When does demand for strainer peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the strainer niche?
- Listings span $6.93–$69.71; the average listing price is $23.62 (sweet spot $15–$100). The average incumbent carries 2,959 reviews — the moat a new listing must climb.