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Strainer

Strainer shows a sweet-spot price point ($23.62 avg), but soft demand (-14.6% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 45% of 265 Kitchen niches · +1 vs the category median of 49

Market size 32Growth 18Conversion 63Competition 49Returns 40Price range 85Avg price 95Brand share 62Review moat 35Quality gap 76
This niche Category average · 265 niches

Is Strainer profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Strainer is a $152K/yr Amazon United Arab Emirates market (115K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Strainer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 5.6% of searches end in a purchase.

$152K

revenue / yr

Units sold / yr8K
Search volume / yr-14.6%115K
Conversion rate5.6%
Avg price$23.62

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers16 · 63
Top-5 product click share56%
Open market32%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement62%
New entrants (1y)3· 0 succeeded
Avg rating4.3★
Avg reviews2,959

Top Strainer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

$0$15K$30K$46K$61K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

63

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

27%

  • MOMENT23%
  • Jojeys22%
  • RAJ11%
  • ECVV7%
  • E-far6%
  • Fancymay5%

Strainer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR5.6%Products26Brands16Top 5 Brands68%OOS Rate7.0%Rating4.3★Reviews2,959Avg BSR#93
3K2KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Strainer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • strainer46K/yr
  • colander17K/yr
  • sieve11K/yr
  • strainer for kitchen13K/yr
  • strainer stainless steel7K/yr
  • stainer5K/yr
  • mesh strainer4K/yr
  • colander stainless steel5K/yr
  • stainless steel strainer4K/yr
  • pasta strainer4K/yr

What reviews say buyers love and hate about Strainer

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة63%

Good quality

سهولة الاستخدام17%

Easy to use

الحجم الكلي8%

very happy size are very fit and useful

مانع للتسرب4%

small holes so thin noodles won't leak through

سهولة التنظيف4%

It is also very convenient for washing vegetables and fruit

What buyers complain about

100% of reviews
الجودة الشاملة44%

Low quality

الحجم الكلي31%

Small size

الصدأ/التآكل13%

no dishwasher, it got rusty after two times

لون6%

the color got dark after a few uses

المنتج المعلن عنه مقابل المنتج الفعلي6%

The photos are misleading

Strainer return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
77%
2الجودة الشاملة
12%
3المنتج المعلن عنه مقابل المنتج الفعلي
4%
4الصدأ/التآكل
1%
5التوافق - بشكل عام
1%

Common Strainer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Strainer 50/100 on Amazon United Arab Emirates — Worth a look. The niche generates $152K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Search demand for Strainer on Amazon United Arab Emirates is steady year-round — the busiest month runs 1.4× the quietest.