Steamer
MaybeThe products selling today average only 3.9★. But prices span $77.09–$1169.83, mostly outside the sweet spot, so Steamer is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 265 Kitchen niches · +8 vs the category median of 4957
- Market size
- $2.3M/yr548K searches / yr
- 90-day growth
- +39.8%search demand this quarter
- Competition
- 46%top-5 click share · 15 brands · 53 sellers
Flapen Score
Steamer against its category
The dotted line is the Kitchen average. Past it, Steamer is stronger. Inside it, weaker.
Market
The Steamer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Steamer 548K times last year and spent an estimated $2.3M. The top 5 brands take 83% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.
- Searches, last 12 months
- 548K
- Growth, 90 days vs prior 90
- +39.8%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $2.3Ma year
- Peak month
- November1.8× the quietest month
- Top search term
- steamer182K searches a year
02 · Price
A sale here is worth $236.69.
Listings sell for $236.69 on average, from $77.09 to $1169.83. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $236.69 that is $24K to $59K a year per listing.
- Average price
- $236.69above the $15 to $100 sweet spot
- Price range
- $77.09–$1169.83
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $24K–$59K
- Returns
- 5.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #32 within Kitchen. It carries 950 reviews at 3.89 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 7.7%
- Average rank
- #32in Kitchen
- Average rating
- 3.89 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 950per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 7 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Steamer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Philips Compact Handheld Steamer 3000 Series - 1000W - 20g/min Continuous Steam - 2M Cord Length - 100ML - Compact & Foldable - Blue - STH3000/26
- Price
- $121.17
- Rating
- 4.2/5
- Reviews
- 1,545
- Age
- 4y ago

Empire Clothes Steamer 1640-Watt Steamer for Clothes Fast Heat-Up Steam Iron with 260ML Large Detachable Water Tank Lightweight Travel Steamer Travel Iron for Fabrics and Clothes (HY-168)
- Price
- $107.48
- Rating
- 4.2/5
- Reviews
- 625
- Age
- 4y ago

BLACK+DECKER Handheld Garment Steamer 1500W 21g/min Steam 40s Fast Heat-Up Universal Bottle Adaptor 260ml Detachable Tank Purple HST1500-B5
- Price
- $77.09
- Rating
- 3.6/5
- Reviews
- 2,053
- Age
- 7y ago

BLACK+DECKER Double Pole Garment Steamer 2400W 2L Tank 10 Steam Settings Horizontal & Vertical Ironing Board 35g/min Steam Rate Anti-Kink Tube Auto Shut-Off Dark Red - GSTD2450-B5
- Price
- $241.05
- Rating
- 3.3/5
- Reviews
- 237
- Age
- 2y ago

Jack & Rose Dual Voltage Handheld Garment Steamer 100-220V SC-001
- Price
- $262.10
- Rating
- 4.6/5
- Reviews
- 301
- Age
- 1y ago
Trending
90-day click momentum
1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
- Price
- $200.49
- Rating
- 2.1/5
- Reviews
- 4
- Age
- 10mo ago

Jack & Rose Dual Voltage Travel Clothes Steamer 100-220V SC-001
- Price
- $249.84
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago

Jack & Rose 1200W Portable Travel Steam Iron SI09
- Price
- $155.57
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 8mo ago

Feller Germany Vanguard Series Handheld Garment and Travel Steamer 2000W Prime Gold Ceramic Sole Plate with Auto Shut Off Anti Drip 25G/min Steam Rate GS200 2Y Guarantee-UAE Version (Gold)
- Price
- $105.04
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

Conair Turbo Extreme Steam Handheld Garment Steamer with 230ml Detachable Water Tank | Fast 40-Second Heat-Up | Powerful Steam for Wrinkle Removal - GS59XSDE
- Price
- $277.46
- Rating
- 4.3/5
- Reviews
- 5,983
- Age
- 11mo ago
Newest
by launch date
2000W Steam Irons Standing Garment Steamer Double Aluminum Rods Ironing Board and Clothing Hanger 2.5L Water Tank for Continuous Steaming Steam Fabric Steamer for Wrinkles
- Price
- $285.07
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago

2000W Vertical Clothes Garment Steamer Height Adjustable Steamer Built-in Ironing Board 40 Second Heating Time Heat Insulated Steam Hose
- Price
- $130.22
- Rating
- 2.4/5
- Reviews
- 10
- Age
- 7mo ago

Jack & Rose 1200W Portable Travel Steam Iron SI09
- Price
- $155.57
- Rating
- 4.2/5
- Reviews
- 131
- Age
- 8mo ago

1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
- Price
- $200.49
- Rating
- 2.1/5
- Reviews
- 4
- Age
- 10mo ago

Steamer 2-IN-1 Iron Steamer for Clothes Powerful Travel Steamer Iron for Travel 1100W 15S Fast Heat-up 3 Steam Levels Output Portable Steamer Clothes for Travel Home & Office
- Price
- $80.07
- Rating
- 4.3/5
- Reviews
- 41
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
53
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
14%
- PHILIPS30%
- Jack & Rose21%
- BLACK+DECKER14%
- EMPIRE TRADING & COMMERCE14%
- TDOO3%
- INGUNAR3%
- Open — no brand owns it (9 brands, 14%)
Demand
Steamer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Steamer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- steamer182K/yr
- steamer clothes87K/yr
- garment steamer65K/yr
- clothes steamer32K/yr
- steam19K/yr
- philips steamer15K/yr
- handheld steamer17K/yr
- travel steamer11K/yr
- steamer iron18K/yr
- steam iron stand11K/yr
Reviews and returns
What reviews say buyers love and hate about Steamer
We read the reviews and the return reasons for every product selling here.
“Doesnt last”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Steamer questions
Answered from the same tracked data.









