steamer
Worth a lookShows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Market size
Incredible$2.3M$2.3M/yr · 548K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good950.09avg incumbent reviews — the moat a new listing must climb
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Avg price
Okay$236.69avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$77.09–$1169.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, steamer is a $2.3M/yr Amazon United Arab Emirates market (548K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
steamer market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $2.4M–$3.0M
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 72%
- Out of stock
- 7.7%
- Avg brand age
- 35 months
- Avg seller age
- 65 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
53
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
46%
Top 20: 87%
Open market
14%
- PHILIPS30%
- Jack & Rose21%
- BLACK+DECKER14%
- EMPIRE TRADING & COMMERCE14%
- TDOO3%
- INGUNAR3%
- Open — no brand owns it (9 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.8% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.8×
Top steamer search terms
- steamer182K/yr
- steamer clothes87K/yr
- garment steamer65K/yr
- clothes steamer32K/yr
- steam19K/yr
- philips steamer15K/yr
- handheld steamer17K/yr
- travel steamer11K/yr
- steamer iron18K/yr
- steam iron stand11K/yr
Top steamer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Compact Handheld Steamer 3000 Series - 1000W - 20g/min Continuous Steam - 2M Cord Length - 100ML - Compact & Foldable - Blue - STH3000/26
PHILIPS$121.174.2★1,545 rev
Empire Clothes Steamer 1640-Watt Steamer for Clothes Fast Heat-Up Steam Iron with 260ML Large Detachable Water Tank Lightweight Travel Steamer Travel Iron for Fabrics and Clothes (HY-168)
EMPIRE TRADING & COMMERCE$107.484.2★625 rev
BLACK+DECKER Handheld Garment Steamer 1500W 21g/min Steam 40s Fast Heat-Up Universal Bottle Adaptor 260ml Detachable Tank Purple HST1500-B5
BLACK+DECKER$77.093.6★2,053 rev
BLACK+DECKER Double Pole Garment Steamer 2400W 2L Tank 10 Steam Settings Horizontal & Vertical Ironing Board 35g/min Steam Rate Anti-Kink Tube Auto Shut-Off Dark Red - GSTD2450-B5
BLACK+DECKER$241.053.3★237 rev
Jack & Rose Dual Voltage Handheld Garment Steamer 100-220V SC-001
Jack & Rose$262.104.6★301 rev
Newest
by launch date
2000W Steam Irons Standing Garment Steamer Double Aluminum Rods Ironing Board and Clothing Hanger 2.5L Water Tank for Continuous Steaming Steam Fabric Steamer for Wrinkles
TDOO$285.0742 rev
2000W Vertical Clothes Garment Steamer Height Adjustable Steamer Built-in Ironing Board 40 Second Heating Time Heat Insulated Steam Hose
INGUNAR$130.2210 rev
Jack & Rose 1200W Portable Travel Steam Iron SI09
Jack & Rose$155.57131 rev
1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
TDOO$200.494 rev
Steamer 2-IN-1 Iron Steamer for Clothes Powerful Travel Steamer Iron for Travel 1100W 15S Fast Heat-up 3 Steam Levels Output Portable Steamer Clothes for Travel Home & Office
Unbbty$80.0741 rev
Trending
90-day click momentum1800W High Power Powerful SteamGarment Ironing Machine Household Single Pole With Ironing Board Steam Ironing Machine1.8L large Water Tank Does Not Require Frequent Water Addition-TDOO
TDOO$200.492.1★
Jack & Rose Dual Voltage Travel Clothes Steamer 100-220V SC-001
Jack & Rose$249.844.5★
Jack & Rose 1200W Portable Travel Steam Iron SI09
Jack & Rose$155.574.2★
Feller Germany Vanguard Series Handheld Garment and Travel Steamer 2000W Prime Gold Ceramic Sole Plate with Auto Shut Off Anti Drip 25G/min Steam Rate GS200 2Y Guarantee-UAE Version (Gold)
Feller$105.044.3★
Conair Turbo Extreme Steam Handheld Garment Steamer with 230ml Detachable Water Tank | Fast 40-Second Heat-Up | Powerful Steam for Wrinkle Removal - GS59XSDE
Conair$277.464.3★
What buyers say about steamer
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to use”
“Amazing price”
“Heats Quickly,”
“Easy to carry”
“Lightweight”
“Good one steamer works good”
“Also its sturdy and looks proper :”
“sleek design of it”
“Works as expected”
What buyers complain about
“Doesnt last”
“Didn't work”
“Bad quality”
“Its leaking”
“Not strong”
“Product used”
“it doesn't heat”
“all the water got drained overnight worse product I am returning”
“Was missing the brush attachment”
“Not as good as the one advertised”
Top return reasons
Common questions
- Is steamer profitable to sell on Amazon United Arab Emirates?
- The niche generates $2.3M/yr across 32 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +39.8%. Flapen's verdict: Worth a look (57/100).
- How competitive is the steamer niche?
- 15 brands and 53 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in steamer?
- Top complaints mined from reviews: متانة, الوظيفة - بشكل عام, الجودة الشاملة. The return rate is 5.1% — above our launch gate.
- When does demand for steamer peak?
- Demand peaks in Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the steamer niche?
- Listings span $77.09–$1169.83; the average listing price is $236.69 (sweet spot $15–$100). The average incumbent carries 950 reviews — the moat a new listing must climb.