Stand Mixer
FailPrices span $96.39–$619.83, mostly outside the sweet spot, so Stand Mixer is a Fail.
- Flapen Score
- 40 / 100Ranks 231 of 265 Kitchen niches · −9 vs the category median of 4940
- Market size
- $390K/yr261K searches / yr
- 90-day growth
- -31.9%search demand this quarter
- Competition
- 58%top-5 click share · 15 brands · 72 sellers
Flapen Score
Stand Mixer against its category
The dotted line is the Kitchen average. Past it, Stand Mixer is stronger. Inside it, weaker.
Market
The Stand Mixer market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Stand Mixer 261K times last year and spent an estimated $390K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -31.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $390K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -31.9%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $390Ka year
- Peak month
- February2.3× the quietest month
- Top search term
- stand mixer69K searches a year
02 · Price
A sale here is worth $287.17.
Listings sell for $287.17 on average, from $96.39 to $619.83. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $287.17 that is $0 to $29K a year per listing.
- Average price
- $287.17above the $15 to $100 sweet spot
- Price range
- $96.39–$619.83
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$29K
- Returns
- 4.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #37 within Kitchen. It carries 331 reviews at 4.12 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 95%
- Out of stock, average day
- 1.3%
- Average rank
- #37in Kitchen
- Average rating
- 4.12 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 331per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Stand Mixer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Black & Decker Kitchen Stand Mixer Machine 1000W Power 4L Large Capacity Stainless Steel Bowl 6 Speed Settings for Perfect Baking Results Easy Mixing & Kneading 2 years warranty SM1000-B5
- Price
- $257.45
- Rating
- 4.3/5
- Reviews
- 933
- Age
- 7y ago

KENWOOD Stand Mixer Kitchen Machine HOMEBAKE 1400W with 5.0L Stainless Steel Bowl K-Beater Whisk Dough Hook KHH01.000SI Silver
- Price
- $382.41
- Rating
- 4.0/5
- Reviews
- 1,145
- Age
- 1y ago

Nutricook Stand Mixer & Dough Mixer for Baking 6.3L 1300W DC Motor 10 Speed SS Bowl Ceramic Hook Beater Whisk Planetary Action Pulse Mode Tilt-Head Anti-Splash Lid Grey SM330 2Yr Warranty
- Price
- $556.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 10mo ago

ADORZ Dough Kneading Machine with Ferment Function 304 Stainless Steel Professional Split Design Dough Mixer Machine with Microcomputer Timing Large Capacity Grey
- Price
- $221.42
- Rating
- 3.8/5
- Reviews
- 12
- Age
- 2y ago

KENWOOD Stand Mixer HOMEBAKE Kitchen Machine 1400W with Blender 5L Stainless Steel Bowl K-Beater Whisk Dough Hook Splash Guard KHH01.120SI Silver
- Price
- $437.44
- Rating
- 3.9/5
- Reviews
- 1,594
- Age
- 1y ago
Trending
90-day click momentum
Electric Dough Mixer with Stainless Steel Bowl Heavy Duty Kitchen Kneading Machine for Bread Pizza and Pastries
- Price
- $125.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Ogera Stand Mixer 6 Litre Stainless Steel Bowl 1200W 6 Speed with Pulse Function Black and Silver 100% Copper Motor 2 Year warranty
- Price
- $286.15
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

KENWOOD Stand Mixer HOMEBAKE Kitchen Machine 1400W with Blender 5L Stainless Steel Bowl K-Beater Whisk Dough Hook Splash Guard Blender Meat Mincer KHH01.220SI Silver
- Price
- $619.83
- Rating
- 4.7/5
- Reviews
- 698
- Age
- 10mo ago

FDTY Kitchen Electric Household Dough Mixer 7L Electric Dough Maker with Ferment Function Microcomputer Timing Face-up Touch Panel 304 Stainless Steel (7L)
- Price
- $225.51
- Rating
- 3.6/5
- Reviews
- 5
- Age
- 1y ago

KENWOOD Stand Mixer Kitchen Machine PROSPERO+ 1000W with 4.3L Stainless Steel Bowl K-Beater Whisk Dough Hook Blender Meat Grinder KHC29.G0SI Silver
- Price
- $485.37
- Rating
- 3.9/5
- Reviews
- 1,594
- Age
- 4y ago
Newest
by launch date
Electric Dough Mixer with Stainless Steel Bowl Heavy Duty Kitchen Kneading Machine for Bread Pizza and Pastries
- Price
- $125.36
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 2mo ago

Ogera Stand Mixer 6 Litre Stainless Steel Bowl 1200W 6 Speed with Pulse Function Black and Silver 100% Copper Motor 2 Year warranty
- Price
- $286.15
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 5mo ago

Fermentation Function Dough Kneading Machine Large Capacity 304 Stainless Steel Professional Split Design Dough Mixer Machine With Microcomputer Timing 7l Large Capacity (Gray)
- Price
- $282.84
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago

Nutricook Stand Mixer & Dough Mixer for Baking 6.3L 1300W DC Motor 10 Speed SS Bowl Ceramic Hook Beater Whisk Planetary Action Pulse Mode Tilt-Head Anti-Splash Lid Grey SM330 2Yr Warranty
- Price
- $556.62
- Rating
- 4.0/5
- Reviews
- 14
- Age
- 10mo ago

KENWOOD Stand Mixer HOMEBAKE Kitchen Machine 1400W with Blender 5L Stainless Steel Bowl K-Beater Whisk Dough Hook Splash Guard Blender Meat Mincer KHH01.220SI Silver
- Price
- $619.83
- Rating
- 4.7/5
- Reviews
- 698
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
72
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
21%
- BLACK+DECKER26%
- Kenwood25%
- Nutricook11%
- ADORZ6%
- Nobel6%
- FDTY5%
Demand
Stand Mixer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Stand Mixer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- stand mixer69K/yr
- dough mixer24K/yr
- عجانة كهربائية للعجين35K/yr
- dough maker29K/yr
- dough kneading machine14K/yr
- kitchen machine14K/yr
- عجانه كهربائيه14K/yr
- stand mixer for baking10K/yr
- عجانة13K/yr
- عجانه10K/yr
Reviews and returns
What reviews say buyers love and hate about Stand Mixer
We read the reviews and the return reasons for every product selling here.
“Not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Stand Mixer questions
Answered from the same tracked data.









