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Spoon

Spoon shows low returns (0.7%), but soft demand (-10.0% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 33% of 265 Kitchen niches · +3 vs the category median of 49

Market size 32Growth 20Conversion 85Competition 53Returns 96Price range 50Avg price 34Brand share 44Review moat 66Quality gap 65
This niche Category average · 265 niches

Is Spoon profitable on Amazon?

According to Flapen's Amazon United Arab Emirates niche tracking, Spoon is a $151K/yr Amazon United Arab Emirates market (160K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Feb. Verdict: Worth a look — 52/100.

Spoon: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.0% over the last 90 days and 9.4% of searches end in a purchase.

$151K

revenue / yr

Units sold / yr30K
Search volume / yr-10.0%160K
Conversion rate9.4%
Avg price$10.12

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers15 · 60
Top-5 product click share53%
Open market22%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement59%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews850

Top Spoon products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$8K$15K$23K$30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

53%

Top 20: 91%

Open market

16%

  • FUN BY AL BAYADER فن32%
  • فالكون باك FALCON PACK19%
  • SNH Packing14%
  • ECVV7%
  • Parage7%
  • Royalford5%
  • Open — no brand owns it (9 brands, 16%)

Spoon demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume160KCVR9.4%Products29Brands15Top 5 Brands78%OOS Rate5.0%Rating4.4★Reviews850Avg BSR#25
5K4KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top Spoon search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • spoon51K/yr
  • spoons20K/yr
  • disposable spoon14K/yr
  • plastic spoon12K/yr
  • ملاعق بلاستيك9K/yr
  • tea spoon9K/yr
  • disposable spoons9K/yr
  • plastic spoons8K/yr
  • ملاعق8K/yr
  • small spoon6K/yr

What reviews say buyers love and hate about Spoon

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة60%

Good quality

المنتج المعلن عنه مقابل المنتج الفعلي20%

Just as described

السطوع/اللمعان/التوهج10%

Nice quality and shine

القيمة مقابل المال10%

Great value

What buyers complain about

100% of reviews
الجودة الشاملة50%

Bad quality

الحجم الكلي33%

Received the wrong size

التصميم الشامل17%

Poor dality and design

Spoon return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1الحجم الكلي
69%
2الجودة الشاملة
17%
3رفيع
3%
4المنتج المعلن عنه مقابل المنتج الفعلي
3%
5حدة
2%

Common Spoon questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Spoon 52/100 on Amazon United Arab Emirates — Worth a look. The niche generates $151K/yr across 29 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -10.0% over the last 90 days.
Search demand for Spoon on Amazon United Arab Emirates peaks in Feb, where the busiest month runs 1.6× the quietest.