sponge holder
Worth a lookShows a sweet-spot price point ($36.33 avg), but soft demand (-1.9% this quarter) keeps it on the watch list.
Avg price
Incredible$36.33avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.7%return rate — above 5% kills the launch gate
Price range
Good$7.98–$155.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,634.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay$190K$190K/yr · 128K searches
Growth
Bad-1.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, sponge holder is a $190K/yr Amazon United Arab Emirates market (128K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
sponge holder market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $182K–$218K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 9.4%
- Avg brand age
- 31 months
- Avg seller age
- 64 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
63
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
49%
Top 20: 85%
Open market
34%
- Cisily28%
- SKY-TOUCH19%
- Lonimia7%
- Duronge4%
- McMola4%
- InterDesign3%
Demand
Weekly Amazon search volume, last 51 weeks — -1.9% search growth over the last 90 days.Top sponge holder search terms
- sponge holder35K/yr
- sink organiser27K/yr
- kitchen sink organiser22K/yr
- sponge holder for kitchen sink13K/yr
- sink caddy11K/yr
- kitchen sponge holder10K/yr
- kitchen sink organizer6K/yr
- sink organizer5K/yr
Top sponge holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cisily Kitchen Sink Organizer 1-Shelf Stainless Steel Sponge Holder with Automatic Drainage Space Saving Efficient Divider Design
Cisily$26.964.5★4,851 rev
Cisily Sponge Holder for Kitchen Sink Sink Caddy with High Brush Holder Organzier Rustproof 304 Stainless Steel Dish Organizer Divider Soap Dispenser Storage
Cisily$30.214.6★13,640 rev
Sponge Holder for Kitchen SinkStrong Adhesive Small Sink Holder for Brush and SpongePremium Rustproof SUS304 Stainless Steel Rust Proof Waterproof (Silver)
Lonimia$14.144.1★60 rev
SKY-TOUCH 1pcs Sink Caddy Sponge Holder Double Layer Stainless Steel Faucet Storage Rack Kitchen Organizer for Dishcloth and Cleaning Brush Holder Shower Caddy Soap Organizer for Bathroom/Kitchen
SKY-TOUCH$11.934.2★40 rev
SKY-TOUCH Kitchen Sink Shelf Sink Storage Basket Soap Sponge Drain Rack Holder for Sponges Soaps and Cleaning Brushes Sink Accessories
SKY-TOUCH$9.553.8★289 rev
Newest
by launch date
MOMENT Kitchen Sink Caddy Sponge Holder with Inclined Water Drain Tray and Towel Holder Rustproof Carbon Steel Kitchen Over Sink Organizer Space Saving for Countertop Sponge Soap Dispenser Storage
MOMENT$21.515 rev
2 Pack Sponge Holder for Kitchen SinkStrong Adhesive Small Sink Holder for Brush and SpongePremium Rustproof SUS304 Stainless Steel Rust Proof Waterproof (Silver)
Generic$15.131 rev
Clip-on Sponge Holder for Kitchen Sink Faucet Black Sink Caddy Organizer for Sponges & Brushes Fast-Draining Rack with Scratch-Proof Silicone Grip
ELECDON$36.961 rev
Stainless Steel Sponge Holder for Kitchen Sink Double Hanging Organizer for Dish Brush and Sponge 2.2 Inch Rust-Resistant Sink Caddy Easy Drain Drying Rack for Kitchen Cleaning
KASTWAVE$35.3610 rev
Under Sink Organizer Height Adjustable Under Sink Organizers and Storage 2 Tier Pull Out Drawer Cabinet Storage for Kitchen Bathroom 1 Pack
ikeoat$66.9921 rev
Trending
90-day click momentumSKY-TOUCH 1pcs Sink Caddy Sponge Holder Double Layer Stainless Steel Faucet Storage Rack Kitchen Organizer for Dishcloth and Cleaning Brush Holder Shower Caddy Soap Organizer for Bathroom/Kitchen
SKY-TOUCH$11.934.2★
2 Pack Sponge Holder for Kitchen SinkStrong Adhesive Small Sink Holder for Brush and SpongePremium Rustproof SUS304 Stainless Steel Rust Proof Waterproof (Silver)
Generic$15.135.0★
SKY-TOUCH 2 In 1 Sponge Rack Shelf Soap Detergent Dispenser Pump Large Capacity With Sponge 1 Hand Operation
SKY-TOUCH$9.343.9★
Under Sink Organizer Height Adjustable Under Sink Organizers and Storage 2 Tier Pull Out Drawer Cabinet Storage for Kitchen Bathroom 1 Pack
ikeoat$66.994.6★
Clip-on Sponge Holder for Kitchen Sink Faucet Black Sink Caddy Organizer for Sponges & Brushes Fast-Draining Rack with Scratch-Proof Silicone Grip
ELECDON$36.965.0★
What buyers say about sponge holder
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect and easy to use”
“Decent product”
“Fits perfect for the use mentioned”
“Easy to assemble”
“Does the job although keeps the sponge still wet as while washing they keep soaking with water”
“Good for its price”
“Good for light weight items”
What buyers complain about
“Bad quality”
“not sturdy for daily use”
“Damage piece received”
“not as per photos”
“Size is also small”
“Fell off on the same day”
“wouldnt stick back on”
“The plastic is extremely thin and feels cheap and lightweight”
“after 5 minutes, it's loosing the grip and falling down”
“Didn't work for me”
Top return reasons
Common questions
- Is sponge holder profitable to sell on Amazon United Arab Emirates?
- The niche generates $190K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the sponge holder niche?
- 26 brands and 63 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in sponge holder?
- Top complaints mined from reviews: الجودة الشاملة, قوة, المواد/الأجزاء المعيبة. The return rate is 2.7%.
- What does it cost to enter the sponge holder niche?
- Listings span $7.98–$155.04; the average listing price is $36.33 (sweet spot $15–$100). The average incumbent carries 2,635 reviews — the moat a new listing must climb.