slow cooker
Skip itPrices mostly outside the sweet spot ($111.35–$617.82) — this niche doesn't clear our bar today.
Review moat
Okay2,195.79avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$285.65avg listing price — sweet spot $15–$100
Market size
Okay$111K$111K/yr · 49K searches
Returns
Bad5.3%return rate — above 5% kills the launch gate
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$111.35–$617.82cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, slow cooker is a $111K/yr Amazon United Arab Emirates market (49K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 21/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
slow cooker market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $214K–$286K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 21%
- Out of stock
- 16.4%
- Avg brand age
- 47 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
37
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Nutricook42%
- Kenwood18%
- NINJA18%
- Crock-Pot13%
- Morphy Richards8%
- Swan2%
Demand
Weekly Amazon search volume, last 50 weeks — -18.2% search growth over the last 90 days.Top slow cooker search terms
- slow cooker38K/yr
- crockpot6K/yr
- crock pot5K/yr
Top slow cooker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricook Smart Pot 2 Rice Cooker Steamer Sauté Pot Yogurt Maker & More 9 In 1 Electric Pressure Cooker Slow Cooker 6 Liters 12 Smart Programs With New Smart Lid
Nutricook$278.654.5★1,177 rev
KENWOOD 6.5L Slow Cooker / Slow Rice Cooker with 3 Heat Settings (Low High & Warm) Large Capacity Family Cooker Preserves Flavour Herbs & Spices Absorption Makes Meat Tende SCM70.000SS Silver
Kenwood$187.414.0★120 rev
Ninja Foodi PossibleCooker 8-in-1 Slow Cooker with Removable Non-Stick Pot Steaming Rack Integrated Spoon & Glass Lid Slow Cook Sear Braise Steam & more 8 Portions 8L Sea Salt Grey MC1001UK
NINJA$573.414.8★1,065 rev
Nutricook Smart Pot Electric Pressure Cooker 4L Capacity 900W 11 Cooking Programs Dishwasher-Safe Food-Grade Stainless Steel Pot Built-in Safety Features NC-SP150 2 Year Limited Warranty
Nutricook$166.224.4★92 rev
Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
Morphy Richards$111.354.7★10,568 rev
Newest
by launch dateNutricook Smart Pot Electric Pressure Cooker 4L Capacity 900W 11 Cooking Programs Dishwasher-Safe Food-Grade Stainless Steel Pot Built-in Safety Features NC-SP150 2 Year Limited Warranty
Nutricook$166.2292 rev
Nutricook SMART POT 3 Rice Cooker Steamer Sauté Pot Yogurt Maker 12-in-1 Electric Pressure Slow 20 Programs New Lid 1200w SS 6L
Nutricook$347.672,102 rev
Ninja Foodi PossibleCooker 8-in-1 Slow Cooker with Removable Non-Stick Pot Steaming Rack Integrated Spoon & Glass Lid Slow Cook Sear Braise Steam & more 8 Portions 8L Sea Salt Grey MC1001UK
NINJA$573.411,065 rev
Ninja Speedi 10-in-1 Rapid Cooker Air Fryer and Multi Cooker 5.7L Air Fry Steam Grill Bake Roast Sear Slow Cook & More Cooks 4 Portions Sea Salt Grey ON400ME 2 Years Warranty
NINJA$617.8212 rev
nutricook Smart Pot 2 Plus 1500 Watts - 9 Appliances in 1 Pressure Cooker Slow Cooker Rice Cooker Steamer Sauté Pot Yogurt Maker Soup Maker Cake Maker Food Warmer 9.5L Brushed SS/Black
Nutricook$416.0163 rev
Trending
90-day click momentumNinja Foodi PossibleCooker 8-in-1 Slow Cooker with Removable Non-Stick Pot Steaming Rack Integrated Spoon & Glass Lid Slow Cook Sear Braise Steam & more 8 Portions 8L Sea Salt Grey MC1001UK
NINJA$573.414.8★
Crock-Pot Artisan Round Enameled Cast Iron Dutch Oven 3-Quart Aqua
Crock-Pot$202.864.7★
Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
Morphy Richards$111.354.7★
Swan SF17021CN Retro Slow Cooker with 3 Temperature Settings Keep Warm Function 3.5L 200W Retro Cream
Swan$219.124.6★
Crock-Pot Crock Pot 5-Quart Blue 109470.02
Crock-Pot$197.384.7★
What buyers say about slow cooker
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is good”
“very useful cooker”
“Value for money”
“easy to open”
“Easy to clean, powerful”
“Works well I've tried all mood everything Works perfectly”
“good enough to keep”
“As Described”
“heavy duty”
“saves time”
What buyers complain about
“The rice, soup, and start program buttons don't work”
“A bulky product”
“It is not cheapest on the market”
“Ceramic pot broke while working for no reason”
“color of the rice become change”
“Not the best”
“It does not allow to proceed with cooking”
“The cover is hard to clean though”
“The size is large”
“Not working”
Top return reasons
Common questions
- Is slow cooker profitable to sell on Amazon United Arab Emirates?
- The niche generates $111K/yr across 14 tracked products. 90-day search growth is -18.2%. Flapen's verdict: Skip it (21/100).
- How competitive is the slow cooker niche?
- 6 brands and 37 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in slow cooker?
- Top complaints mined from reviews: عناصر التحكم باللمس/الزر, الوزن ثقيل, القيمة مقابل المال. The return rate is 5.3% — above our launch gate.
- What does it cost to enter the slow cooker niche?
- Listings span $111.35–$617.82; the average listing price is $285.65 (sweet spot $15–$100). The average incumbent carries 2,196 reviews — the moat a new listing must climb.