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Slow Cooker

Fail

Prices span $111.35–$617.82, mostly outside the sweet spot, so Slow Cooker is a Fail.

Flapen Score
21
21 / 100
Ranks 264 of 265 Kitchen niches · −28 vs the category median of 49
Market size
$111K/yr49K searches / yr
90-day growth
-18.2%search demand this quarter
Competition
75%top-5 click share · 6 brands · 37 sellers

Flapen Score

Slow Cooker against its category

The dotted line is the Kitchen average. Past it, Slow Cooker is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slow Cooker market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Slow Cooker 49K times last year and spent an estimated $111K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 21 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $111K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-18.2%
Conversion, latest week
0.8%
Market size, estimated
$111Ka year
Peak month
February1.8× the quietest month
Top search term
slow cooker38K searches a year

02 · Price

A sale here is worth $285.65.

Listings sell for $285.65 on average, from $111.35 to $617.82. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $285.65 that is $0 to $29K a year per listing.

Average price
$285.65above the $15 to $100 sweet spot
Price range
$111.35–$617.82
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$29K
Returns
5.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

21% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #45 within Kitchen. It carries 2,196 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
93%
Out of stock, average day
16.4%
Average rank
#45in Kitchen
Average rating
4.54 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
2,196per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Slow Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

37

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Nutricook42%
  • Kenwood18%
  • NINJA18%
  • Crock-Pot13%
  • Morphy Richards8%
  • Swan2%

Demand

Slow Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Slow Cooker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slow cooker38K/yr
  • crockpot6K/yr
  • crock pot5K/yr

Reviews and returns

What reviews say buyers love and hate about Slow Cooker

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
27%of negative reviews mention “عناصر التحكم باللمس/الزر”
5.3%of orders come back
“The rice, soup, and start program buttons don't work”
A buyer, on “عناصر التحكم باللمس/الزر”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Slow Cooker questions

Answered from the same tracked data.