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Serving Platter

Fail

Demand is soft, at -60.0% this quarter, so Serving Platter is a Fail.

Flapen Score
44
44 / 100
Ranks 198 of 265 Kitchen niches · −5 vs the category median of 49
Market size
$47K/yr92K searches / yr
90-day growth
-60.0%search demand this quarter
Competition
29%top-5 click share · 40 brands · 103 sellers

Flapen Score

Serving Platter against its category

The dotted line is the Kitchen average. Past it, Serving Platter is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serving Platter market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Serving Platter 92K times last year and spent an estimated $47K. The top 5 brands take 38% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -60.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-60.0%
Conversion, latest week
0.9%
Market size, estimated
$47Ka year
Top search term
صحون تقديم21K searches a year

02 · Price

A sale here is worth $56.83.

Listings sell for $56.83 on average, from $6.15 to $194.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $56.83 that is $0 to $6K a year per listing.

Average price
$56.83inside the $15 to $100 sweet spot
Price range
$6.15–$194.15
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.4%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #143 within Kitchen. It carries 231 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
10.1%
Average rank
#143in Kitchen
Average rating
4.48 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
231per listing
Listings tracked
52

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Serving Platter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$930$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

40 falling

Sellers

103

Top-5 brand share

38%

Top 20: 78%

Top-5 click share

29%

Top 20: 65%

Open market

57%

  • WishDeco14%
  • Masroo7%
  • Bone China6%
  • Cuisine Art5%
  • Che Brucia5%
  • Porceletta5%

Demand

Serving Platter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.7× · 8 of 12 months tracked

Search terms

Top Serving Platter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • صحون تقديم21K/yr
  • serving platter19K/yr
  • serving dish12K/yr
  • serving plates18K/yr
  • serving dishes7K/yr
  • صحن تقديم6K/yr
  • serving plate9K/yr

Reviews and returns

What reviews say buyers love and hate about Serving Platter

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “الجودة الشاملة”
40%of negative reviews mention “الحجم الكلي”
4.4%of orders come back
“Extremely tiny”
A buyer, on “الحجم الكلي”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Serving Platter questions

Answered from the same tracked data.