serving platter
Skip itSoft demand (-60.0% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Great$56.83avg listing price — sweet spot $15–$100
Review moat
Great230.98avg incumbent reviews — the moat a new listing must climb
Competition
Great29%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.15–$194.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 92K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-60.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Arab Emirates niche tracking, serving platter is a $47K/yr Amazon United Arab Emirates market (92K searches/yr). The top 5 brands hold 38% of demand. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
serving platter market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $43K–$57K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 10.1%
- Avg brand age
- 35 months
- Avg seller age
- 82 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
40 falling
Sellers
103
Top-5 brand share
38%
Top 20: 78%
Top-5 click share
29%
Top 20: 65%
Open market
57%
- WishDeco14%
- Masroo7%
- Bone China6%
- Cuisine Art5%
- Che Brucia5%
- Porceletta5%
Demand
Weekly Amazon search volume, last 33 weeks — -60.0% search growth over the last 90 days.Top serving platter search terms
- صحون تقديم21K/yr
- serving platter19K/yr
- serving dish12K/yr
- serving plates18K/yr
- serving dishes7K/yr
- صحن تقديم6K/yr
- serving plate9K/yr
Top serving platter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Masroo 14 Large Serving Platters Oval Serving Plates White Porcelain Platters Oven Safe Dinner Plates Serving Dishes for Entertaining Party Meat Appetizers Dessert Set of 2 White
Masroo$52.474.5★12 rev
WishDeco Ceramic Serving Platters Set of 3 White Rectangular Plates L35 cm x W15 cm Large Serving Trays 14 inch Porcelain Serving Dishes Party Platters for Dessert Buffet Snack Steak Fruit
WishDeco$78.714.6★316 rev
Porceletta Color Glaze Porcelain Rectangular Plate 22.5 cm Size Green
Porceletta$14.034.8★8 rev
Shallow by Cuisine Art White Porcelain & Oval Serving Bowls with Metal Stand 3 PCS (18cm) | Elevated Snack Dessert & Side Dish Serveware for Hosting Daily Dining Festive Occasions & Gifting
Cuisine Art$20.890.0★0 rev
yarlung Ceramic Divided Serving Dishes Platter with Clear Lid 11 Inch Bamboo Appetizer Tray with Handles 5 Removable Snacks Bowls Relish Tray for Candy and Nut Chips and Dips Veggies
yarlung$109.584.5★102 rev
Newest
by launch dateShallow by Cuisine Art White Porcelain & Oval Serving Bowls with Metal Stand 3 PCS (18cm) | Elevated Snack Dessert & Side Dish Serveware for Hosting Daily Dining Festive Occasions & Gifting
Cuisine Art$20.890 rev
WishDeco Ceramic Serving Platters Set of 4 Rectangle Serving Trays 30x14.5 cm White Serving Plates Long Platter for Cake Steak Sushi Appetizer
WishDeco$78.74316 rev
WishDeco Large White Serving Trays Set of 2 Ceraimc Serving Platter 40x19 cm Rectangle Serving Plates for Cookie Appetizer Charcuterie Snack Dessert Party Food Display
WishDeco$77.22316 rev
OMIWIN Bamboo Charcuterie Board Set Cheese Board with 4 Stainless Steel Knives & Fruit Tray XL Serving Platter with Juice Groove for Parties Weddings Housewarming & Home Entertaining
OMIWIN$99.810 rev
4 Pack 7.3-Inch Ceramic Sushi and Dumpling Plates with Divided Dipping Saucers Japanese Style Chip and Dip Platters for Appetizers Snacks Charcuterie Desserts Salad Party Serving
TERRIFI$78.313 rev
Trending
90-day click momentum
Arte Glazed Terracotta Round Oven Safe Serving Baking Tray Tapas Snack Dish Plate (Single 20Cm)
Arte$8.684.5★
WishDeco Ceramic Serving Platters Set of 4 Rectangle Serving Trays 30x14.5 cm White Serving Plates Long Platter for Cake Steak Sushi Appetizer
WishDeco$78.744.6★
WishDeco Large White Serving Trays Set of 2 Ceraimc Serving Platter 40x19 cm Rectangle Serving Plates for Cookie Appetizer Charcuterie Snack Dessert Party Food Display
WishDeco$77.224.6★
OMIWIN Bamboo Charcuterie Board Set Cheese Board with 4 Stainless Steel Knives & Fruit Tray XL Serving Platter with Juice Groove for Parties Weddings Housewarming & Home Entertaining
OMIWIN$99.810.0★
Shallow by Cuisine Art White Porcelain & Oval Serving Bowls with Metal Stand 3 PCS (18cm) | Elevated Snack Dessert & Side Dish Serveware for Hosting Daily Dining Festive Occasions & Gifting
Cuisine Art$20.890.0★
What buyers say about serving platter
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome quality”
“Very good quality & design”
“Easy to use”
“It's great that they're microwave and dishwasher safe”
“Good size”
“Sturdy and has multiple uses”
“Just as expected”
“good for gifting”
“Great value”
“Elegant & Decent Dessert Bowls”
What buyers complain about
“Extremely tiny”
“Not good quality”
“Price is very high”
“The colour and bowl not good quality”
Top return reasons
Common questions
- Is serving platter profitable to sell on Amazon United Arab Emirates?
- The niche generates $47K/yr across 52 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -60.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the serving platter niche?
- 40 brands and 103 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 38% of demand.
- What do buyers complain about in serving platter?
- Top complaints mined from reviews: الحجم الكلي, الجودة الشاملة, القيمة مقابل المال. The return rate is 4.4%.
- What does it cost to enter the serving platter niche?
- Listings span $6.15–$194.15; the average listing price is $56.83 (sweet spot $15–$100). The average incumbent carries 231 reviews — the moat a new listing must climb.