Rice Cooker
MaybeThe products selling today average only 4.2★. But buyers convert on only 1.1% of searches, so Rice Cooker is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 265 Kitchen niches · +3 vs the category median of 4952
- Market size
- $898K/yr660K searches / yr
- 90-day growth
- -5.8%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 100 sellers
Flapen Score
Rice Cooker against its category
The dotted line is the Kitchen average. Past it, Rice Cooker is stronger. Inside it, weaker.
Market
The Rice Cooker market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Rice Cooker 660K times last year and spent an estimated $898K. The top 5 brands take 63% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $898K a year.
- Searches, last 12 months
- 660K
- Growth, 90 days vs prior 90
- -5.8%
- Conversion, latest week
- 1.1%
- Market size, estimated
- $898Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- rice cooker491K searches a year
02 · Price
A sale here is worth $123.69.
Listings sell for $123.69 on average, from $49.27 to $357.34. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $123.69 that is $12K to $31K a year per listing.
- Average price
- $123.69above the $15 to $100 sweet spot
- Price range
- $49.27–$357.34
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $12K–$31K
- Returns
- 4.3%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #35 within Kitchen. It carries 480 reviews at 4.17 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 8.6%
- Average rank
- #35in Kitchen
- Average rating
- 4.17 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 480per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 6 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Rice Cooker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BLACK+DECKER Rice Cooker 400W 1L Capacity Removable Nonstick Bowl Steaming Tray Glass Lid Cool-Touch Design Auto Warm Function Water Level Indicator Quick Meals 220-240V White - RC1050-B5
- Price
- $82.58
- Rating
- 4.4/5
- Reviews
- 448
- Age
- 10y ago

Nutricook Smart Pot 2 Rice Cooker Steamer Sauté Pot Yogurt Maker & More 9 In 1 Electric Pressure Cooker Slow Cooker 6 Liters 12 Smart Programs With New Smart Lid
- Price
- $278.65
- Rating
- 4.5/5
- Reviews
- 1,177
- Age
- 5y ago

KENWOOD 2-in-1 Rice Cooker 1.0L 5-Cups Rice with Food Steamer Basket Non-Stick Cooking Pot Tampered Glass Lid Warm/Cook Lights Spatula Holder Detachable Cord RCM10.000WH White
- Price
- $76.05
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago

Black & Decker 350W 0.6L Rice Cooker With Removable NonStick Bowl Steaming Tray Water Level Indicator And A Glass Lid With Cool Touch For Healthy Meals RC650-B5 2 Years Warranty
- Price
- $62.68
- Rating
- 3.2/5
- Reviews
- 812
- Age
- 10y ago

CUCKOO Smart Rice Cooker 6 Cup (1.08L) | 13 Cooking Programs White Rice Brown Rice Quinoa Oatmeal | Touch Screen Micom Multi Cooker | Nonstick Inner Pot | Korean Technology White (CR-0675F)
- Price
- $357.34
- Rating
- 4.4/5
- Reviews
- 2,890
- Age
- 5y ago
Trending
90-day click momentum
Smart Rice Cooker with Steamer 3L Multi-Functional 24H Delay Start for 3-5 People Includes Measuring Cup and Spoon Multi Colour
- Price
- $121.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

KENWOOD 2-in-1 Rice Cooker 0.6L 3-Cup with Steamer Basket Non-Stick Pot Glass Lid Cook & Warm Indicator Lights Detachable Power Cord RCM06.000WH White
- Price
- $65.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

KENWOOD 2-in-1 Rice Cooker 1.8 L 10-Cups Rice with Food Steamer Basket Non-Stick Cooking Pot Tampered Glass Lid Warm/Cook Lights Spatula Holder Detachable Cord RCM19.000SS Silver
- Price
- $93.71
- Rating
- 4.2/5
- Reviews
- 3
- Age
- 9mo ago

KENWOOD 2-in-1 Rice Cooker 1.0L 5-Cups Rice with Food Steamer Basket Non-Stick Cooking Pot Tampered Glass Lid Warm/Cook Lights Spatula Holder Detachable Cord RCM10.000WH White
- Price
- $76.05
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago

KENWOOD 2-in-1 Rice Cooker 1.8L 10-Cup with Steamer Basket Non-Stick Pot Glass Lid Cook & Warm Indicator Lights Detachable Power Cord RCM18.000WH White
- Price
- $88.36
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 6mo ago
Newest
by launch date
Smart Rice Cooker with Steamer 3L Multi-Functional 24H Delay Start for 3-5 People Includes Measuring Cup and Spoon Multi Colour
- Price
- $121.08
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

KENWOOD 2-in-1 Rice Cooker 0.6L 3-Cup with Steamer Basket Non-Stick Pot Glass Lid Cook & Warm Indicator Lights Detachable Power Cord RCM06.000WH White
- Price
- $65.73
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago

KENWOOD 2-in-1 Rice Cooker 1.8L 10-Cup with Steamer Basket Non-Stick Pot Glass Lid Cook & Warm Indicator Lights Detachable Power Cord RCM18.000WH White
- Price
- $88.36
- Rating
- 3.3/5
- Reviews
- 7
- Age
- 6mo ago

Feekaa Rice Cooker Small 1.5L 6-in-1 Electric Cooker with Timer & Keep Warm Small Multi Cooker for 1-3 People (Quick Cook/Slow Cooker/Cake/Yogurt) Ideal for Home Dorm Office Travel
- Price
- $161.23
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 8mo ago

KENWOOD 2-in-1 Rice Cooker 1.0L 5-Cups Rice with Food Steamer Basket Non-Stick Cooking Pot Tampered Glass Lid Warm/Cook Lights Spatula Holder Detachable Cord RCM10.000WH White
- Price
- $76.05
- Rating
- 4.0/5
- Reviews
- 7
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
100
Top-5 brand share
63%
Top 20: 98%
Top-5 click share
47%
Top 20: 85%
Open market
32%
- BLACK+DECKER25%
- Kenwood19%
- Nutricook8%
- Xiaomi6%
- CUCKOO5%
- Geepas5%
Demand
Rice Cooker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rice Cooker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rice cooker491K/yr
- rice cooker small65K/yr
- mini rice cooker15K/yr
- rice cooker 1l18K/yr
- small rice cooker14K/yr
- rice cooker 1.8l12K/yr
- electric rice cooker10K/yr
- small rice cooker for 1 person5K/yr
- mini rice cooker for 1 person9K/yr
- rice cookers5K/yr
Reviews and returns
What reviews say buyers love and hate about Rice Cooker
We read the reviews and the return reasons for every product selling here.
“Broke after 2 use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rice Cooker questions
Answered from the same tracked data.









