Is Pocket Knife profitable to sell on Amazon United Arab Emirates?

Flapen scores Pocket Knife 43 out of 100 on Amazon United Arab Emirates, a Fail. Shoppers spend $517K a year across 44 tracked products. Amazon counts 1 of the 5 products launched in the last year as successful launches. Search demand grew -4.5% in the last 90 days.

How competitive is the Pocket Knife niche on Amazon United Arab Emirates?

13 brands and 35 sellers compete in Pocket Knife on Amazon United Arab Emirates. The top 5 Pocket Knife products take 45% of clicks, and the top 5 brands take 86%.

What do buyers complain about in Pocket Knife?

Pocket Knife buyers on Amazon United Arab Emirates complain most about حدة, الجودة الشاملة, and متانة. Returns run at 1.3% of orders.

When does demand for Pocket Knife peak?

Search demand for Pocket Knife on Amazon United Arab Emirates peaks in Jan–Feb–Mar–May, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Pocket Knife niche?

Pocket Knife sells for $154.69 on average on Amazon United Arab Emirates, outside the $15 to $100 sweet spot. Listings run $35.14 to $1203.77. The average product has 3,263 reviews, the count a new listing must catch up to.

Pocket Knife

Fail

Prices span $35.14–$1203.77, mostly outside the sweet spot, so Pocket Knife is a Fail.

Filters High Price

Flapen Score: 43
43 / 100Ranks 209 of 265 Kitchen niches · −6 vs the category median of 49
Market size: $517K/yr355K searches / yr
90-day growth: -4.5%search demand this quarter
Competition: 45%top-5 click share · 13 brands · 35 sellers

Flapen Score

Pocket Knife against its category

The dotted line is the Kitchen average. Past it, Pocket Knife is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Pocket Knife market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pocket Knife 355K times last year and spent an estimated $517K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb–Mar–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 355K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $517K a year.

Searches, last 12 months: 355K
Growth, 90 days vs prior 90: -4.5%
Conversion, latest week: 0.9%
Market size, estimated: $517Ka year
Peak month: March2.2× the quietest month
Top search term: victorinox108K searches a year

02 · Price

A sale here is worth $154.69.

Listings sell for $154.69 on average, from $35.14 to $1203.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $154.69 that is $0 to $15K a year per listing.

Average price: $154.69above the $15 to $100 sweet spot
Price range: $35.14–$1203.77
Amazon United Arab Emirates median price: $60.52across 3,090 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$15K
Returns: 1.3%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #106 within Kitchen. It carries 3,263 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings: 30%
Prime listings: 73%
Out of stock, average day: 8.2%
Average rank: #106in Kitchen
Average rating: 4.65 starsAmazon United Arab Emirates average 4.27 stars
Average reviews: 3,263per listing
Listings tracked: 44

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 1Amazon's first-year sales bar
Average brand age: 48 months

Products