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Plum Cake

Fail

The top 5 products take 100% of clicks, so Plum Cake is a Fail.

Flapen Score
36
36 / 100
Ranks 245 of 265 Kitchen niches · −13 vs the category median of 49
Market size
$20K/yr21K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
100%top-5 click share · 1 brands · 2 sellers

Flapen Score

Plum Cake against its category

The dotted line is the Kitchen average. Past it, Plum Cake is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plum Cake market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Plum Cake 21K times last year and spent an estimated $20K. One brand takes every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months
21K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
7.8%
Market size, estimated
$20Ka year
Top search term
plum cake17K searches a year

02 · Price

A sale here is worth $11.99.

Listings sell for $11.99 on average, from $11.99 to $11.99. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $11.99 that is $0 to $1K a year per listing.

Average price
$11.99under the $15 to $100 sweet spot
Price range
$11.99–$11.99
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 56.2% of listings are out of stock. The average listing ranks #31 within Kitchen. It carries 5 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
56.2%
Average rank
#31in Kitchen
Average rating
3.40 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
5per listing
Listings tracked
1

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Plum Cake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Lulu100%

Demand

Plum Cake search demand

Weekly searches over the year. Pick a range.

175125Spike '26Prime Day '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

FAQ

Common Plum Cake questions

Answered from the same tracked data.