Plates
MaybeProducts sell for $38.12 on average, inside the sweet spot. But demand is soft, at -14.8% this quarter, so Plates is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 265 Kitchen niches · +7 vs the category median of 4956
- Market size
- $116K/yr197K searches / yr
- 90-day growth
- -14.8%search demand this quarter
- Competition
- 29%top-5 click share · 30 brands · 43 sellers
Flapen Score
Plates against its category
The dotted line is the Kitchen average. Past it, Plates is stronger. Inside it, weaker.
Market
The Plates market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Plates 197K times last year and spent an estimated $116K. The top 5 brands take 62% of clicks. Demand peaks in Feb. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 197K
- Growth, 90 days vs prior 90
- -14.8%
- Conversion, latest week
- 1.5%
- Market size, estimated
- $116Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- plates79K searches a year
02 · Price
A sale here is worth $38.12.
Listings sell for $38.12 on average, from $1.86 to $291.03. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $38.12 that is $0 to $4K a year per listing.
- Average price
- $38.12inside the $15 to $100 sweet spot
- Price range
- $1.86–$291.03
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.4%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
66% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #124 within Kitchen. It carries 129 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 66%
- Prime listings
- 100%
- Out of stock, average day
- 15.8%
- Average rank
- #124in Kitchen
- Average rating
- 4.24 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 129per listing
- Listings tracked
- 70
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 7.8 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $13.47
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago

HomeBox Olivia Dinner Plate - 27 cm
- Price
- $5.39
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 2y ago

SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 10 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $14.43
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago

Home Box Pearl Dinner Plate White 25 Cm
- Price
- $1.86
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6y ago

Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
90-day click momentum
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 1)
- Price
- $8.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 4)
- Price
- $36.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 10 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $14.43
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago

Set of 4 (Four) IKEA White OFTAST Plates (25cm Diameter) Ceramic Tempered Glass 4-Piece Stackable Dinera Dining Plates Microwave and Dishwasher Safe
- Price
- $41.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
Cuisine Art EFE Bone China Dinner Plate 10.5 Inch (Set of 1) | Premium White Round Dinner Plate | Elegant Lightweight Kitchen Plates for Daily Dining Hotels Restaurants & Special Occasions
- Price
- $7.24
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 8mo ago

Set of 4 (Four) IKEA White OFTAST Plates (25cm Diameter) Ceramic Tempered Glass 4-Piece Stackable Dinera Dining Plates Microwave and Dishwasher Safe
- Price
- $41.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago

Daiso Japanese Cherry Blossom Ceramic Plate Dark Blue 16.3cm - Sakura Pattern Side Dish Dessert Appetizer Plate Microwave Safe Traditional Blue and White Dinnerware
- Price
- $7.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago

Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Cuisine Art Ayma Stoneware Dinner Plate - 27cm Grey Durable & Stylish for Everyday Dining (Set of 4)
- Price
- $42.35
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
43
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
29%
Top 20: 70%
Open market
32%
- Cuisine Art23%
- SKY-TOUCH13%
- Home Box12%
- Porceletta8%
- Royalford6%
- WishDeco6%
Demand
Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.7×
Search terms
Top Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plates79K/yr
- plate40K/yr
- dinner plates22K/yr
- ceramic plates18K/yr
- صحون18K/yr
- dinner plate8K/yr
- ceramic plate7K/yr
- اطباق طعام6K/yr
Reviews and returns
What reviews say buyers love and hate about Plates
We read the reviews and the return reasons for every product selling here.
“Average quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plates questions
Answered from the same tracked data.









