Plates
Plates shows a sweet-spot price point ($38.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 21% of 265 Kitchen niches · +7 vs the category median of 49
Is Plates profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Plates is a $116K/yr Amazon United Arab Emirates market (197K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Feb. Verdict: Worth a look — 56/100.
Plates: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.8% over the last 90 days and 1.5% of searches end in a purchase.
$116K
revenue / yr
Who owns the niche?
The top 5 brands hold 62% of demand, so 38% of the market is open.
38%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 70 products
Top Plates products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 7.8 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $13.47
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago
HomeBox Olivia Dinner Plate - 27 cm
- Price
- $5.39
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 2y ago
SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 10 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $14.43
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago
Home Box Pearl Dinner Plate White 25 Cm
- Price
- $1.86
- Rating
- 4.2/5
- Reviews
- 29
- Age
- 6y ago
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
90-day click momentum
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 1)
- Price
- $8.59
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 4)
- Price
- $36.43
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
SKY-TOUCH Unbreakable Dinner Plates Set of 4 Reusable Wheat Straw Plates 10 Inches Lightweight Unbreakable Dinner Dishes Plates Dishwasher & Microwave Safe
- Price
- $14.43
- Rating
- 4.0/5
- Reviews
- 123
- Age
- 2y ago
Set of 4 (Four) IKEA White OFTAST Plates (25cm Diameter) Ceramic Tempered Glass 4-Piece Stackable Dinera Dining Plates Microwave and Dishwasher Safe
- Price
- $41.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Newest
by launch date
Cuisine Art EFE Bone China Dinner Plate 10.5 Inch (Set of 1) | Premium White Round Dinner Plate | Elegant Lightweight Kitchen Plates for Daily Dining Hotels Restaurants & Special Occasions
- Price
- $7.24
- Rating
- 2.7/5
- Reviews
- 3
- Age
- 8mo ago
Set of 4 (Four) IKEA White OFTAST Plates (25cm Diameter) Ceramic Tempered Glass 4-Piece Stackable Dinera Dining Plates Microwave and Dishwasher Safe
- Price
- $41.89
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 10mo ago
Daiso Japanese Cherry Blossom Ceramic Plate Dark Blue 16.3cm - Sakura Pattern Side Dish Dessert Appetizer Plate Microwave Safe Traditional Blue and White Dinnerware
- Price
- $7.41
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 11mo ago
Cuisine Art Lara Stoneware Side Plate - 21cm Light Green Durable & Stylish for Everyday Dining (Set of 6)
- Price
- $51.81
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Cuisine Art Ayma Stoneware Dinner Plate - 27cm Grey Durable & Stylish for Everyday Dining (Set of 4)
- Price
- $42.35
- Rating
- 3.2/5
- Reviews
- 5
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
Brands
30 falling
Sellers
43
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
29%
Top 20: 70%
Open market
32%
- Cuisine Art23%
- SKY-TOUCH13%
- Home Box12%
- Porceletta8%
- Royalford6%
- WishDeco6%
Plates demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Plates search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plates79K/yr
- plate40K/yr
- dinner plates22K/yr
- ceramic plates18K/yr
- صحون18K/yr
- dinner plate8K/yr
- ceramic plate7K/yr
- اطباق طعام6K/yr
What reviews say buyers love and hate about Plates
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good quality”
“great price”
“Really convenient design”
What buyers complain about
94% of reviews“Average quality”
“Not so strong”
“I thought they were bigger”
“They ALWAYS come broken”
Plates return rate & reasons
Why buyers send it back, as a share of all return requests.
1.4%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plates questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
