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Pan

Fail

Prices span $10.16–$808.85, mostly outside the sweet spot, so Pan is a Fail.

Flapen Score
49
49 / 100
Ranks 133 of 265 Kitchen niches · on the category median
Market size
$1.7M/yr663K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
30%top-5 click share · 14 brands · 99 sellers

Flapen Score

Pan against its category

The dotted line is the Kitchen average. Past it, Pan is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pan market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Pan 663K times last year and spent an estimated $1.7M. The top 5 brands take 89% of clicks. Demand peaks in Feb. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
663K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
1.3%
Market size, estimated
$1.7Ma year
Peak month
February2.6× the quietest month
Top search term
frying pan127K searches a year

02 · Price

A sale here is worth $191.51.

Listings sell for $191.51 on average, from $10.16 to $808.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $191.51 that is $0 to $19K a year per listing.

Average price
$191.51above the $15 to $100 sweet spot
Price range
$10.16–$808.85
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
4.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #132 within Kitchen. It carries 1,986 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
9.2%
Average rank
#132in Kitchen
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,986per listing
Listings tracked
63

04 · Newcomers

Amazon counts 6 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
6Amazon's first-year sales bar
Average brand age
50 months

Products

Top Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

$0$50K$101K$151K$201K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

99

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

30%

Top 20: 70%

Open market

8%

  • T-Fal44%
  • Royalford21%
  • SENSARTE16%
  • Caannasweis6%
  • Prestige3%
  • GiPP2%
  • Open — no brand owns it (8 brands, 8%)

Demand

Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 2.6×

Search terms

Top Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frying pan127K/yr
  • pan130K/yr
  • tefal80K/yr
  • tefal cooking set70K/yr
  • non stic pan33K/yr
  • tefal pan38K/yr
  • non stick pan28K/yr
  • fry pan29K/yr
  • cooking pan22K/yr
  • frying pan with lid21K/yr

Reviews and returns

What reviews say buyers love and hate about Pan

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
21%of negative reviews mention “الالتصاق”
4.0%of orders come back
“Sticks”
A buyer, on “الالتصاق”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Pan questions

Answered from the same tracked data.