pan
Skip itPrices mostly outside the sweet spot ($10.16–$808.85) — this niche doesn't clear our bar today.
Market size
Great$1.7M$1.7M/yr · 663K searches
Competition
Great30%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Okay$191.51avg listing price — sweet spot $15–$100
Review moat
Okay1,985.81avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.0%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Price range
Bad$10.16–$808.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, pan is a $1.7M/yr Amazon United Arab Emirates market (663K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pan market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $1.5M–$1.9M
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 9.2%
- Avg brand age
- 50 months
- Avg seller age
- 61 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
99
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
30%
Top 20: 70%
Open market
8%
- T-Fal44%
- Royalford21%
- SENSARTE16%
- Caannasweis6%
- Prestige3%
- GiPP2%
- Open — no brand owns it (8 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.6×
Top pan search terms
- frying pan127K/yr
- pan130K/yr
- tefal80K/yr
- tefal cooking set70K/yr
- non stic pan33K/yr
- tefal pan38K/yr
- non stick pan28K/yr
- fry pan29K/yr
- cooking pan22K/yr
- frying pan with lid21K/yr
Top pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Royalford 20 C.M Smart Fry Pan 5 Layer Granite Non Stick Coating Pan Multiple Hob Compatibility Heat Resistant Handle With Hanging Loop Ideal Frying Cooking Sauteing & More Beige Rf9461Bge 20 CM
Royalford$28.754.3★420 rev
SENSARTE Nonstick Frying Pan Skillet Swiss Granite Coating Omelette Pan Healthy Stone Cookware Chefs Pan PFOA Free 20 Cm
SENSARTE$74.314.2★4,016 rev
T-fal PANS 24 CM JUST ALUMINIUM BLACK 1.0 PIECES
T-Fal$50.654.6★1,424 rev
Caannasweis Nonstick Frying Pan Kitchen Granite Skillet Non Stick Omelette Frying Pans Omelet Egg Pan Stone Cookware Chefs Pan Induction Compatible PFOA Free Pans for Cooking Gift 20CM
Caannasweis$63.884.6★6,826 rev
T-FAL B167SI Initiatives Nonstick Inside and Out Dishwasher Safe Oven Safe Cookware Set 18-Piece Charcoal
T-Fal$467.364.6★14,460 rev
Newest
by launch date
Tefal Frying Pan T-FAL Extra Red 20 cm
T-Fal$48.2763 rev
T-FAL Simply Cook Cookware 12-Piece Set Black
T-Fal$195.110 rev
T-fal PANS 24 CM JUST ALUMINIUM BLACK 1.0 PIECES
T-Fal$50.651,424 rev
T-fal Wok Non-Stick Frying Pan 28cm Blue
T-Fal$79.981,424 rev
28cm Stainless Steel Frying Pan with Lid Nonstick Thermo Wok Pan Healthy Skillet PFOA Free (Dishwasher/Induction/Gas/Electric Stove)
SYXUMLKLS$100.7813 rev
Trending
90-day click momentumT-FAL Simply Cook Cookware 12-Piece Set Black
T-Fal$195.110.0★
Tefal Frying Pan T-FAL Extra Red 20 cm
T-Fal$48.274.6★
T-fal Wok Non-Stick Frying Pan 28cm Blue
T-Fal$79.984.6★
Caannasweis Nonstick Frying Pan Kitchen Granite Skillet Non Stick Omelette Frying Pans Omelet Egg Pan Stone Cookware Chefs Pan Induction Compatible PFOA Free Pans for Cooking Gift 20CM
Caannasweis$63.884.6★
Tefal Pro Tri-Ply Stainless Steel Cookware Set 13 Piece Induction Compatible Oven Safe 500F Lids 350F Fast & Even Heat Professional Quality & Durability Pots and Pans Set Dishwasher Safe Silver
T-Fal$808.854.5★
What buyers say about pan
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“the non-stick surface works great”
“good for the price”
“Perfect size”
“Very good and durable, it comes with extra nail and screwdriver”
“Strong and heavy pans”
“Its good, non stick, the coating doesnt come off in one wash”
“Easy to clean”
“the product arrived with convenient tools”
“Exactly as the picture”
What buyers complain about
“Sticks”
“It rusts”
“Bad quality”
“Not Durable”
“it is scratched already”
“Waste”
“What a waste of money”
“Material is not really good”
“The coating has come off”
Top return reasons
Common questions
- Is pan profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.7M/yr across 63 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (49/100).
- How competitive is the pan niche?
- 14 brands and 99 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in pan?
- Top complaints mined from reviews: الالتصاق, الصدأ/التآكل, الجودة الشاملة. The return rate is 4.0%.
- When does demand for pan peak?
- Demand peaks in Feb; the busiest month runs 2.6× the quietest.
- What does it cost to enter the pan niche?
- Listings span $10.16–$808.85; the average listing price is $191.51 (sweet spot $15–$100). The average incumbent carries 1,986 reviews — the moat a new listing must climb.