omie lunch box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+78.9%90-day search growth — must beat 0% to launch
Avg price
Good$143.68avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$47.54–$233.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,871.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$9K$9K/yr · 43K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Arab Emirates niche tracking, omie lunch box is a $9K/yr Amazon United Arab Emirates market (43K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
omie lunch box market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $36K–$72K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 79%
- Out of stock
- 10.1%
- Avg brand age
- 31 months
- Avg seller age
- 39 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
0%
- Omie87%
- BEOLA8%
- Munchkin4%
- Howeemo1%
- Generic1%
Demand
Weekly Amazon search volume, last 48 weeks — +78.9% search growth over the last 90 days.Top omie lunch box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OmieBox UP bento box for kids | Insulated lunch box | Leak proof thermos food jar | Cooler ice pack | 2 Compartments (Teal Green)
Omie$191.734.4★1,230 rev
OmieBox Kids Bento Lunch Box Stainless Steel Bowl 250ml (Sea Blue)
Omie$196.694.5★37,395 rev
OmieBox Kids Bento Lunch Box Stainless Steel Bowl 250ml (Pixie Pink)
Omie$196.864.5★37,395 rev
OmieBox Bento Box for Kids - Insulated Bento Lunch Box with Leak Proof Vacuum Insulated Food Jar - 3 Compartments Two Temperature Zones (Blue Sky)
Omie$197.374.5★37,395 rev
Omie Box Bento Box for Kids - Insulated with Leak-proof Thermos Container - 3 Compartments Two Temperature Zones | Unicorn Pink
Omie$220.184.4★84 rev
Newest
by launch date
Omie OmieBox UP bento Box for Kids | Insulated Lunch Box | Leak Proof Vacuum Insulated Thermal Food jar | Cooler ice Pack | 2 Compartments (Pop Pink)
Omie$218.471 rev
Omie Box Bento Box for Kids - Insulated with Leak-proof Thermos Container - 3 Compartments Two Temperature Zones | Unicorn Pink
Omie$220.1884 rev
Omie OmieBox Kids Insulated Leakproof Bento Lunch Box with Food Jar (Monster Blue)
Omie$232.6541 rev
OmieBox Kids Bento Lunch Box Stainless Steel Bowl 250ml (Sea Blue)
Omie$196.6937,395 rev
OmieBox Kids Bento Lunch Box Stainless Steel Bowl 250ml (Pixie Pink)
Omie$196.8637,395 rev
Trending
90-day click momentumOmie OmieBox UP bento Box for Kids | Insulated Lunch Box | Leak Proof Vacuum Insulated Thermal Food jar | Cooler ice Pack | 2 Compartments (Pop Pink)
Omie$218.474.0★
OmieBox Kids Bento Lunch Box Stainless Steel Bowl 250ml (Sea Blue)
Omie$196.694.5★
Omie Box Bento Box for Kids - Insulated with Leak-proof Thermos Container - 3 Compartments Two Temperature Zones | Unicorn Pink
Omie$220.184.4★
OmieBox UP bento box for kids | Insulated lunch box | Leak proof thermos food jar | Cooler ice pack | 2 Compartments (Galaxy Purple)
Omie$202.734.4★
BEOLA Lunch Box for Kids with Food Jar Inside Multi Compartment Bento Lunch Box with 240ml Food Thermos and Ice Pack Tiffin Box for Kids with Insulated Steel Jar Lightweight BPA free (Unicat Magic)
BEOLA$141.663.8★
What buyers say about omie lunch box
What buyers praise and complain about, mined from review topics.What buyers love
“Theyre a great size”
“feel very good quality”
“My kids can easily open and close them, and cleaning is super simple, no hidden corners where water or stains can get trapped”
“My kids can easily open and close them, and cleaning is super simple, no hidden corners where water or stains can get trapped”
What buyers complain about
“Very bulky”
“Low quality”
“The insulated container doesnt keep food warm for long”
Top return reasons
Common questions
- Is omie lunch box profitable to sell on Amazon United Arab Emirates?
- The niche generates $9K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +78.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the omie lunch box niche?
- 5 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in omie lunch box?
- Top complaints mined from reviews: الوزن ثقيل, الجودة الشاملة, التدفئة. The return rate is 3.5%.
- What does it cost to enter the omie lunch box niche?
- Listings span $47.54–$233.48; the average listing price is $143.68 (sweet spot $15–$100). The average incumbent carries 10,871 reviews — the moat a new listing must climb.