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Moka Pot

Fail

The top 5 brands take 98% of clicks, so Moka Pot is a Fail.

Flapen Score
36
36 / 100
Ranks 245 of 265 Kitchen niches · −13 vs the category median of 49
Market size
$174K/yr101K searches / yr
90-day growth
+30.0%search demand this quarter
Competition
58%top-5 click share · 6 brands · 76 sellers

Flapen Score

Moka Pot against its category

The dotted line is the Kitchen average. Past it, Moka Pot is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moka Pot market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Moka Pot 101K times last year and spent an estimated $174K. The top 5 brands take 98% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
1.4%
Market size, estimated
$174Ka year
Peak month
June1.4× the quietest month
Top search term
moka pot38K searches a year

02 · Price

A sale here is worth $126.40.

Listings sell for $126.40 on average, from $32.69 to $289.50. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $126.40 that is $0 to $13K a year per listing.

Average price
$126.40above the $15 to $100 sweet spot
Price range
$32.69–$289.50
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
5.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #25 within Kitchen. It carries 9,112 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#25in Kitchen
Average rating
4.43 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
9,112per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Moka Pot products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$17K$26K$35K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

76

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

0%

  • Bialetti84%
  • Spaceshoop5%
  • Any Morning3%
  • Generic3%
  • Easyworkz3%
  • NALACAL2%
  • Open — no brand owns it (0%)

Demand

Moka Pot search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Moka Pot search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moka pot38K/yr
  • bialetti29K/yr
  • bialetti moka pot13K/yr
  • mocha pot10K/yr
  • espresso maker12K/yr

Reviews and returns

What reviews say buyers love and hate about Moka Pot

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “متانة”
5.0%of orders come back
“it broke within a month”
A buyer, on “متانة”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Moka Pot questions

Answered from the same tracked data.