microwave
Worth a lookShows a $4.4M/yr market, but prices mostly outside the sweet spot ($143.24–$527.68) keeps it on the watch list.
Market size
Incredible$4.4M$4.4M/yr · 987K searches
Review moat
Great303.88avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Returns
Okay4.1%return rate — above 5% kills the launch gate
Avg price
Okay$274.34avg listing price — sweet spot $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$143.24–$527.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, microwave is a $4.4M/yr Amazon United Arab Emirates market (987K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
microwave market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $4.1M–$5.5M
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 3.9%
- Avg brand age
- 43 months
- Avg seller age
- 68 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
13%
- Samsung29%
- BLACK+DECKER23%
- Hisense14%
- Midea8%
- Panasonic7%
- Krome6%
- Open — no brand owns it (5 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top microwave search terms
- microwave524K/yr
- microwave oven269K/yr
- ميكرويف39K/yr
- microwave ovens13K/yr
- microwaves11K/yr
- samsung microwave15K/yr
- ميكروويف15K/yr
- مايكرويف11K/yr
- convection microwave oven11K/yr
- microwave 25l6K/yr
Top microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BLACK+DECKER Microwave Oven 20L 700W 5 Power Levels Defrost Function 35-Min Timer 255mm Glass Turntable for Even Cooking Easy-Clean Cavity Stylish Chrome Knobs Black MZ2005P-B5
BLACK+DECKER$173.474.2★135 rev
Samsung Solo Microwave with Quick Defrost 23L White Ceramic Inside MS23K3513AW/SG 1 Year Warranty
Samsung$282.374.1★3,109 rev
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
Hisense$174.124.1★35 rev
BLACK+DECKER Digital Microwave Oven 25L 900W 6 Auto Programs LED Display 11 Power Levels Child Lock MZ2500P-B5
BLACK+DECKER$245.894.0★244 rev
KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
Krome$148.304.4★37 rev
Newest
by launch date
TOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
TOSHIBA$324.81140 rev
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
Hisense$174.1235 rev
Hisense 25 Liters Large Solo Microwave 900W 10 Power Levels 6 Preset Menus Anti Bacteria Ceramic Interiors Easy to Clean Touch Control HMAS2509WP(Amazon Exclusive)
Hisense$259.4215 rev
Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
Hisense$439.964 rev
KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
Krome$148.3037 rev
Trending
90-day click momentumTOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
TOSHIBA$324.814.6★
Olsenmark Microwave Oven; 20L - Multiple Power Level - End Cooking Signal - Glass Turntable Tray - Cooking Timer - Glass | Ideal For Grill; Roast; Bake & MoreMin 1 year manufacturer warranty
Olsenmark$144.893.6★
Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
Hisense$439.964.2★
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
Hisense$174.124.1★
Samsung Microwave 40L Dial Solo MWO With Seamless & Recessed Handle Design and Sheath Heater MS40DG5504AGSG (UAE version)
Samsung$527.685.0★
What buyers say about microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Worth product”
“Easy to operate”
“Very strong, very easy and very beautiful”
“Fantastic oven”
“smart heating”
“Good value for money and durable”
“Easy to operate and clean too”
“quality is ok material”
What buyers complain about
“I expected the product to be more durable”
“IT STOPPED HEATING”
“Cheap quality”
“Very bad the button dont work”
“And also they sent me wrong color twice”
“Not Working”
“the inside is already rusty”
“Very bad material broken from less than one month”
“Wasn't worth repairing so got a new microwave”
“the turntable broke”
Top return reasons
Common questions
- Is microwave profitable to sell on Amazon United Arab Emirates?
- The niche generates $4.4M/yr across 26 tracked products. 7 of 7 products launched in the last 360 days are still selling. 90-day search growth is -10.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the microwave niche?
- 11 brands and 35 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in microwave?
- Top complaints mined from reviews: متانة, التدفئة, الجودة الشاملة. The return rate is 4.1%.
- When does demand for microwave peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the microwave niche?
- Listings span $143.24–$527.68; the average listing price is $274.34 (sweet spot $15–$100). The average incumbent carries 304 reviews — the moat a new listing must climb.