Microwave
Microwave shows a $4.4M/yr market, but prices mostly outside the sweet spot ($143.24–$527.68) keeps it on the watch list.
Flapen Score
Top 45% of 265 Kitchen niches · +1 vs the category median of 49
Is Microwave profitable on Amazon?
According to Flapen's Amazon United Arab Emirates niche tracking, Microwave is a $4.4M/yr Amazon United Arab Emirates market (987K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov. Verdict: Worth a look — 50/100.
Microwave: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -10.9% over the last 90 days and 1.6% of searches end in a purchase.
$4.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 26 products
Top Microwave products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BLACK+DECKER Microwave Oven 20L 700W 5 Power Levels Defrost Function 35-Min Timer 255mm Glass Turntable for Even Cooking Easy-Clean Cavity Stylish Chrome Knobs Black MZ2005P-B5
- Price
- $173.47
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago
Samsung Solo Microwave with Quick Defrost 23L White Ceramic Inside MS23K3513AW/SG 1 Year Warranty
- Price
- $282.37
- Rating
- 4.1/5
- Reviews
- 3,109
- Age
- 7y ago
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago
BLACK+DECKER Digital Microwave Oven 25L 900W 6 Auto Programs LED Display 11 Power Levels Child Lock MZ2500P-B5
- Price
- $245.89
- Rating
- 4.0/5
- Reviews
- 244
- Age
- 1y ago
KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
- Price
- $148.30
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
Trending
90-day click momentum
TOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
- Price
- $324.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5mo ago
Olsenmark Microwave Oven; 20L - Multiple Power Level - End Cooking Signal - Glass Turntable Tray - Cooking Timer - Glass | Ideal For Grill; Roast; Bake & MoreMin 1 year manufacturer warranty
- Price
- $144.89
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 4y ago
Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
- Price
- $439.96
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago
Samsung Microwave 40L Dial Solo MWO With Seamless & Recessed Handle Design and Sheath Heater MS40DG5504AGSG (UAE version)
- Price
- $527.68
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago
Newest
by launch dateTOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
- Price
- $324.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5mo ago
Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago
Hisense 25 Liters Large Solo Microwave 900W 10 Power Levels 6 Preset Menus Anti Bacteria Ceramic Interiors Easy to Clean Touch Control HMAS2509WP(Amazon Exclusive)
- Price
- $259.42
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 9mo ago
Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
- Price
- $439.96
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago
KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
- Price
- $148.30
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
35
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
13%
- Samsung29%
- BLACK+DECKER23%
- Hisense14%
- Midea8%
- Panasonic7%
- Krome6%
- Open — no brand owns it (5 brands, 13%)
Microwave demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.7×
Top Microwave search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- microwave524K/yr
- microwave oven269K/yr
- ميكرويف39K/yr
- microwave ovens13K/yr
- microwaves11K/yr
- samsung microwave15K/yr
- ميكروويف15K/yr
- مايكرويف11K/yr
- convection microwave oven11K/yr
- microwave 25l6K/yr
What reviews say buyers love and hate about Microwave
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good quality”
“Worth product”
“Easy to operate”
“Very strong, very easy and very beautiful”
“Fantastic oven”
What buyers complain about
82% of reviews“I expected the product to be more durable”
“IT STOPPED HEATING”
“Cheap quality”
“Very bad the button dont work”
“And also they sent me wrong color twice”
Microwave return rate & reasons
Why buyers send it back, as a share of all return requests.
4.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Microwave questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
