Microwave
MaybeShoppers spend an estimated $4.4M a year here. But prices span $143.24–$527.68, mostly outside the sweet spot, so Microwave is a Maybe.
- Flapen Score
- 50 / 100Top 45% of 265 Kitchen niches · +1 vs the category median of 4950
- Market size
- $4.4M/yr987K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 50%top-5 click share · 11 brands · 35 sellers
Flapen Score
Microwave against its category
The dotted line is the Kitchen average. Past it, Microwave is stronger. Inside it, weaker.
Market
The Microwave market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Microwave 987K times last year and spent an estimated $4.4M. The top 5 brands take 81% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 987K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.4M a year.
- Searches, last 12 months
- 987K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $4.4Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- microwave524K searches a year
02 · Price
A sale here is worth $274.34.
Listings sell for $274.34 on average, from $143.24 to $527.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $274.34 that is $137K to $206K a year per listing.
- Average price
- $274.34above the $15 to $100 sweet spot
- Price range
- $143.24–$527.68
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $137K–$206K
- Returns
- 4.1%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #20 within Kitchen. It carries 304 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #20in Kitchen
- Average rating
- 4.25 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 304per listing
- Listings tracked
- 26
04 · Newcomers
7 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Microwave products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BLACK+DECKER Microwave Oven 20L 700W 5 Power Levels Defrost Function 35-Min Timer 255mm Glass Turntable for Even Cooking Easy-Clean Cavity Stylish Chrome Knobs Black MZ2005P-B5
- Price
- $173.47
- Rating
- 4.2/5
- Reviews
- 135
- Age
- 2y ago

Samsung Solo Microwave with Quick Defrost 23L White Ceramic Inside MS23K3513AW/SG 1 Year Warranty
- Price
- $282.37
- Rating
- 4.1/5
- Reviews
- 3,109
- Age
- 7y ago

Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago

BLACK+DECKER Digital Microwave Oven 25L 900W 6 Auto Programs LED Display 11 Power Levels Child Lock MZ2500P-B5
- Price
- $245.89
- Rating
- 4.0/5
- Reviews
- 244
- Age
- 1y ago

KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
- Price
- $148.30
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
Trending
estimated 90-day click momentum
TOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
- Price
- $324.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5mo ago

Olsenmark Microwave Oven; 20L - Multiple Power Level - End Cooking Signal - Glass Turntable Tray - Cooking Timer - Glass | Ideal For Grill; Roast; Bake & MoreMin 1 year manufacturer warranty
- Price
- $144.89
- Rating
- 3.6/5
- Reviews
- 22
- Age
- 4y ago

Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
- Price
- $439.96
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago

Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago

Samsung Microwave 40L Dial Solo MWO With Seamless & Recessed Handle Design and Sheath Heater MS40DG5504AGSG (UAE version)
- Price
- $527.68
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 2y ago
Newest
by launch date
TOSHIBA Microwave in mirror black 20 litres 800 W digital solo small microwave with 11 settings 6 automatic programs express cooking function defrost digital display MW3-EM20PF(MB)
- Price
- $324.81
- Rating
- 4.6/5
- Reviews
- 140
- Age
- 5mo ago

Hisense 20 Liters Solo Microwave Oven for Kitchen 700W Compact Design 5 Power Levels to Support Cooking Options as Defrost Food Heating H20MOWS14- (Simplified Control)
- Price
- $174.12
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 9mo ago

Hisense 25 Liters Large Solo Microwave 900W 10 Power Levels 6 Preset Menus Anti Bacteria Ceramic Interiors Easy to Clean Touch Control HMAS2509WP(Amazon Exclusive)
- Price
- $259.42
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 9mo ago

Hisense 34 Liters Large Microwave Oven and Grill Combo 1000W 10 Power Levels 9 Preset Menus Anti Bacteria Ceramic Interiors Touch Control H34MOBS10HG(Amazon Exclusive)
- Price
- $439.96
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 9mo ago

KROME Microwave Oven 20L Capacity 700W Output 5 Power Levels 35 Minute Timer Cooking End Signal Grey Painted Cavity Black Color| KR-MW20MM
- Price
- $148.30
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
35
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 93%
Open market
13%
- Samsung29%
- BLACK+DECKER23%
- Hisense14%
- Midea8%
- Panasonic7%
- Krome6%
- Open — no brand owns it (5 brands, 13%)
Demand
Microwave search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Microwave search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- microwave524K/yr
- microwave oven269K/yr
- ميكرويف39K/yr
- microwave ovens13K/yr
- microwaves11K/yr
- samsung microwave15K/yr
- ميكروويف15K/yr
- مايكرويف11K/yr
- convection microwave oven11K/yr
- microwave 25l6K/yr
Reviews and returns
What reviews say buyers love and hate about Microwave
We read the reviews and the return reasons for every product selling here.
“I expected the product to be more durable”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Microwave questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









