knife
Worth a lookShows a $1.4M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Great$1.4M$1.4M/yr · 544K searches
Competition
Great35%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great$99.94avg listing price — sweet spot $15–$100
Review moat
Good845.98avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.0%90-day search growth — must beat 0% to launch
Price range
Bad$3.26–$783.75cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Arab Emirates niche tracking, knife is a $1.4M/yr Amazon United Arab Emirates market (544K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
knife market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $1.5M–$2.0M
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 12.8%
- Avg brand age
- 49 months
- Avg seller age
- 55 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
26 falling
Sellers
60
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
35%
Top 20: 73%
Open market
25%
- Tramontina30%
- Wiztoynia15%
- Royalford12%
- isheTao8%
- Nutricook5%
- BERGNER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top knife search terms
- knife181K/yr
- knife set142K/yr
- tramontina knife32K/yr
- kitchen knife33K/yr
- سكين21K/yr
- kitchen knife set19K/yr
- knives18K/yr
- knife set for kitchen22K/yr
- knives set12K/yr
- سكاكين مطبخ8K/yr
Top knife products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Knife Set 6-Piece Khaki Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Khaki)
Wiztoynia$42.294.5★2,072 rev
isheTao Knife Sets for Kitchen with Block 15 Piece Kitchen Knife Set Ultra Sharp Chef Knife Set for Kitchen High Carbon Stainless Steel Knife Block Set with Sharpener Silver
isheTao$176.604.6★4,578 rev
Tramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
Tramontina$12.084.8★515 rev
Tramontina Plenus 3 Pieces Knife Set with Stainless Steel Blade and Black Polypropylene Handle
Tramontina$10.384.4★557 rev
Tramontina Premium 3 Pieces Knife Set with Stainless Steel Blade and White Polypropylene Handle
Tramontina$42.694.7★799 rev
Newest
by launch dateTramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
Tramontina$12.08515 rev
WN Webnation 6-Piece Kitchen Knife Set Stainless Steel Cutlery Set with Chef Knife Bread Knife Japanese Knife Steak Knife Scissors & Holder Kitchen Accessories Gift Box
WN WEBNATION$43.9620 rev
NUTRICOOK EVERYDAY KNIFE SET - BEIGE
Nutricook$126.5426 rev
NUTRICOOK ESSENTIALS EVERYDAY KNIFE SET - BLACK
Nutricook$133.8826 rev
Neoflam High Carbon Stainless Steel Knife Set 6-Pieces Silver
Neoflam$64.1126 rev
Trending
90-day click momentumTramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
Tramontina$12.084.8★
Knife Set 6-Piece Khaki Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Khaki)
Wiztoynia$42.294.5★
Neoflam High Carbon Stainless Steel Knife Set 6-Pieces Silver
Neoflam$64.114.0★
Royalford Stainless Steel Blade Fruit Knife Set (2 pc) - Stainless Steel Curved Serrated Sharp Edges - Ultra Sharp Cooking Knives Perfect for Peeling/Chopping Fruits & Vegetables
Royalford$4.334.1★
NUTRICOOK EVERYDAY KNIFE SET - BEIGE
Nutricook$126.544.6★
What buyers say about knife
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“so sharp”
“easy to use”
“Better than expected”
“as well the blade is lightweight”
“value for money”
“It really works well”
“Paint Chips otherwise good”
“The material of the knife is good”
“which made meal preparation much easier from the first use”
What buyers complain about
“Bad quality”
“Rust very quickly”
“the sharpener is not that effective”
“Item arrived broken and different colour”
“Difficult to handle”
“Too much weight”
“the coloured coating peels off”
“The base is a bit light”
Top return reasons
Common questions
- Is knife profitable to sell on Amazon United Arab Emirates?
- The niche generates $1.4M/yr across 48 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.0%. Flapen's verdict: Worth a look (57/100).
- How competitive is the knife niche?
- 26 brands and 60 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in knife?
- Top complaints mined from reviews: الجودة الشاملة, الصدأ/التآكل, حدة. The return rate is 1.9%.
- When does demand for knife peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the knife niche?
- Listings span $3.26–$783.75; the average listing price is $99.94 (sweet spot $15–$100). The average incumbent carries 846 reviews — the moat a new listing must climb.