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Knife

Maybe

Shoppers spend $1.4M a year here. But prices span $3.26–$783.75, mostly outside the sweet spot, so Knife is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 265 Kitchen niches · +8 vs the category median of 49
Market size
$1.4M/yr544K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
35%top-5 click share · 26 brands · 60 sellers

Flapen Score

Knife against its category

The dotted line is the Kitchen average. Past it, Knife is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knife market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Knife 544K times last year and spent an estimated $1.4M. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.

Searches, last 12 months
544K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
2.5%
Market size, estimated
$1.4Ma year
Peak month
November1.4× the quietest month
Top search term
knife181K searches a year

02 · Price

A sale here is worth $99.94.

Listings sell for $99.94 on average, from $3.26 to $783.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $99.94 that is $10K to $25K a year per listing.

Average price
$99.94inside the $15 to $100 sweet spot
Price range
$3.26–$783.75
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
1.9%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #47 within Kitchen. It carries 846 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#47in Kitchen
Average rating
4.42 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
846per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$55K$111K$166K$222K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

60

Top-5 brand share

70%

Top 20: 96%

Top-5 click share

35%

Top 20: 73%

Open market

25%

  • Tramontina30%
  • Wiztoynia15%
  • Royalford12%
  • isheTao8%
  • Nutricook5%
  • BERGNER5%

Demand

Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • knife181K/yr
  • knife set142K/yr
  • tramontina knife32K/yr
  • kitchen knife33K/yr
  • سكين21K/yr
  • kitchen knife set19K/yr
  • knives18K/yr
  • knife set for kitchen22K/yr
  • knives set12K/yr
  • سكاكين مطبخ8K/yr

Reviews and returns

What reviews say buyers love and hate about Knife

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “الجودة الشاملة”
29%of negative reviews mention “الجودة الشاملة”
1.9%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Knife questions

Answered from the same tracked data.