Knife
MaybeShoppers spend $1.4M a year here. But prices span $3.26–$783.75, mostly outside the sweet spot, so Knife is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 265 Kitchen niches · +8 vs the category median of 4957
- Market size
- $1.4M/yr544K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 35%top-5 click share · 26 brands · 60 sellers
Flapen Score
Knife against its category
The dotted line is the Kitchen average. Past it, Knife is stronger. Inside it, weaker.
Market
The Knife market on Amazon at a glance
Shoppers on Amazon United Arab Emirates searched for Knife 544K times last year and spent an estimated $1.4M. The top 5 brands take 70% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.4M a year.
- Searches, last 12 months
- 544K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $1.4Ma year
- Peak month
- November1.4× the quietest month
- Top search term
- knife181K searches a year
02 · Price
A sale here is worth $99.94.
Listings sell for $99.94 on average, from $3.26 to $783.75. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $99.94 that is $10K to $25K a year per listing.
- Average price
- $99.94inside the $15 to $100 sweet spot
- Price range
- $3.26–$783.75
- Amazon United Arab Emirates median price
- $60.52across 3,090 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$25K
- Returns
- 1.9%of orders · Amazon United Arab Emirates median 1.6%
03 · Entry bar
The bar here is low.
58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #47 within Kitchen. It carries 846 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 58%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #47in Kitchen
- Average rating
- 4.42 starsAmazon United Arab Emirates average 4.27 stars
- Average reviews
- 846per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Knife Set 6-Piece Khaki Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Khaki)
- Price
- $42.29
- Rating
- 4.5/5
- Reviews
- 2,072
- Age
- 2y ago

isheTao Knife Sets for Kitchen with Block 15 Piece Kitchen Knife Set Ultra Sharp Chef Knife Set for Kitchen High Carbon Stainless Steel Knife Block Set with Sharpener Silver
- Price
- $176.60
- Rating
- 4.6/5
- Reviews
- 4,578
- Age
- 3y ago

Tramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
- Price
- $12.08
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 6mo ago

Tramontina Plenus 3 Pieces Knife Set with Stainless Steel Blade and Black Polypropylene Handle
- Price
- $10.38
- Rating
- 4.4/5
- Reviews
- 557
- Age
- 6y ago

Tramontina Premium 3 Pieces Knife Set with Stainless Steel Blade and White Polypropylene Handle
- Price
- $42.69
- Rating
- 4.7/5
- Reviews
- 799
- Age
- 8y ago
Trending
90-day click momentum
Tramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
- Price
- $12.08
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 6mo ago

Knife Set 6-Piece Khaki Professional Kitchen Knife Set for Chef Super Sharp Knife Set with Universal Knife Block Anti-Rust Stainless Steel Kitchen Knife Block Set Ergonomical Design (Khaki)
- Price
- $42.29
- Rating
- 4.5/5
- Reviews
- 2,072
- Age
- 2y ago

Neoflam High Carbon Stainless Steel Knife Set 6-Pieces Silver
- Price
- $64.11
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 1y ago

Royalford Stainless Steel Blade Fruit Knife Set (2 pc) - Stainless Steel Curved Serrated Sharp Edges - Ultra Sharp Cooking Knives Perfect for Peeling/Chopping Fruits & Vegetables
- Price
- $4.33
- Rating
- 4.1/5
- Reviews
- 147
- Age
- 7y ago

NUTRICOOK EVERYDAY KNIFE SET - BEIGE
- Price
- $126.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch date
Tramontina Ipanema Stainless Steel Steak Knife Set with Black Polypropylene Handles 3-Piece
- Price
- $12.08
- Rating
- 4.8/5
- Reviews
- 515
- Age
- 6mo ago

WN Webnation 6-Piece Kitchen Knife Set Stainless Steel Cutlery Set with Chef Knife Bread Knife Japanese Knife Steak Knife Scissors & Holder Kitchen Accessories Gift Box
- Price
- $43.96
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 1y ago

NUTRICOOK EVERYDAY KNIFE SET - BEIGE
- Price
- $126.54
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

NUTRICOOK ESSENTIALS EVERYDAY KNIFE SET - BLACK
- Price
- $133.88
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 1y ago

Neoflam High Carbon Stainless Steel Knife Set 6-Pieces Silver
- Price
- $64.11
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
26 falling
Sellers
60
Top-5 brand share
70%
Top 20: 96%
Top-5 click share
35%
Top 20: 73%
Open market
25%
- Tramontina30%
- Wiztoynia15%
- Royalford12%
- isheTao8%
- Nutricook5%
- BERGNER5%
Demand
Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- knife181K/yr
- knife set142K/yr
- tramontina knife32K/yr
- kitchen knife33K/yr
- سكين21K/yr
- kitchen knife set19K/yr
- knives18K/yr
- knife set for kitchen22K/yr
- knives set12K/yr
- سكاكين مطبخ8K/yr
Reviews and returns
What reviews say buyers love and hate about Knife
We read the reviews and the return reasons for every product selling here.
“Bad quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knife questions
Answered from the same tracked data.









