Skip to content

Kitchen Appliances

Fail

Demand is soft, at -50.6% this quarter, so Kitchen Appliances is a Fail.

Flapen Score
48
48 / 100
Ranks 150 of 265 Kitchen niches · −1 vs the category median of 49
Market size
$1.1M/yr684K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
76%top-5 click share · 10 brands · 31 sellers

Flapen Score

Kitchen Appliances against its category

The dotted line is the Kitchen average. Past it, Kitchen Appliances is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kitchen Appliances market on Amazon at a glance

Shoppers on Amazon United Arab Emirates searched for Kitchen Appliances 684K times last year and spent an estimated $1.1M. The top 5 brands take 85% of clicks. Demand peaks in Mar–Apr–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 684K times in the last 12 months. That counts every search on Amazon United Arab Emirates for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
684K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
2.7%
Market size, estimated
$1.1Ma year
Peak month
March5.1× the quietest month
Top search term
egg boiler178K searches a year

02 · Price

A sale here is worth $56.26.

Listings sell for $56.26 on average, from $20.70 to $100.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $56.26 that is $28K to $42K a year per listing.

Average price
$56.26inside the $15 to $100 sweet spot
Price range
$20.70–$100.00
Amazon United Arab Emirates median price
$60.52across 3,090 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$28K–$42K
Returns
2.0%of orders · Amazon United Arab Emirates median 1.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #19 within Kitchen. It carries 1,268 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
2.9%
Average rank
#19in Kitchen
Average rating
4.34 starsAmazon United Arab Emirates average 4.27 stars
Average reviews
1,268per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Kitchen Appliances products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

$0$105K$210K$315K$420K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

31

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

11%

  • Nutricook61%
  • PHILIPS8%
  • MOMENT7%
  • ECVV6%
  • AGARO4%
  • Wtrtr4%
  • Open — no brand owns it (4 brands, 11%)

Demand

Kitchen Appliances search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, Nov · busiest ÷ quietest = 5.1×

Search terms

Top Kitchen Appliances search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • egg boiler178K/yr
  • kitchen appliances368K/yr
  • egg cooker43K/yr
  • egg boiler electric33K/yr
  • home appliances21K/yr
  • nutricook egg cooker6K/yr
  • egg steamer5K/yr
  • egg boiler with auto shut off5K/yr
  • boiled egg cooker5K/yr
  • appliances9K/yr

Reviews and returns

What reviews say buyers love and hate about Kitchen Appliances

We read the reviews and the return reasons for every product selling here.

48%of positive reviews mention “الجودة الشاملة”
25%of negative reviews mention “الصدأ/التآكل”
2.0%of orders come back
“Getting rusted”
A buyer, on “الصدأ/التآكل”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Kitchen Appliances questions

Answered from the same tracked data.